Demo Submission: https://tstack.app/viva-music-label-group-demos/send


Started in October 2006 by Steve Lawler, VIVa Music began life as a conduit for the internationally renowned DJ and Producer to release the wealth of underground music he encountered on his travels. Now, just a few years later VIVa is a self-contained hotbed for new talent which draws attention from DJs, punters and producers alike. Having previously handled the now-classic and traditional vinyl label Harlem Records, Lawler decided VIVa was to be a forward thinking outlet for quality music and boldly announced that VIVa was to be digital only. As well as a clear mission to look towards the future of the music industry, this was a step to ensure that music could be released quickly and retain the freshness that the labels A&R was struck by. Far from the template set out by many of Lawler's contemporaries, VIVa quickly established itself as a label where artists could be themselves and write music that isn't defined by just A&R, but by one simple guideline: Quality. This has meant the label has gone on to release music from a wide range artists, from major players like Lawler and Audiofly through to burgeoning talent like Livio & Roby and Nicole Moudaber. In keeping with an ever evolving outlook, 2009 will see VIVa further transformed. Worldwide tour nights, Festival Arena, International Residency's and a new UK based residency at the legendary Ministry of Sound in London are just the tip of the iceberg. Always ones to buck trends, the VIVa family are pressing vinyl again alongside it's digital output as well as expanding its roster of relatively unknown talent rather than rely on the tried and tested. At the forefront of this exclusive roster of talent are the likes of Vrajitoroo, David Pher, Dragosh, Adroid Cartel, Jimmy Hill, Alex Tepper, TRNNSTR, Darius Syrossian & NYRA, Erphun and Sean Miller but VIVa will continue to work with what it considers extended family for both releases as well as remixes; which means the likes of Jamie Jones, Audiofly, Simon Baker, Tiefschwarz, Bearweasel, David Durango and many, many more. VIVa is an important part of my life now, building a family of artists, that I take great pleasure in building and pushing. The amount of amazing music coming from new talent is phenomenal and its birth and direction are very exciting. - Steve Lawler Viva VIVa, 2010

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► Founder / A&R @ownmsic
► Bookings:               own.msic@gmail.com
► Promo/Request:   djluizmoreira@gmail.com

To be a successful house music producer, you have to make tracks that DJs want to play. And, to be a good DJ, you have to play music that inspires people to move their asses. Simple in theory, but not in execution. Wally Callerio’s inherent ability to do both — and to do both well — has served him justly over the last two decades, establishing him as an artist with talent, vision and staying power in a genre that has navigated tumultuous highs, lows and growing pains in between.   

With over 30 years of experience behind the decks and in the studio under his belt, Callerio has put out a remarkable 250 original tracks and remixes on over 50 labels worldwide. Most recently, his music has been released on such respected heavyweights as Defected, Cajual, Farris Wheel Recordings, Grin Music and Sampled Recordings. In addition, Callerio has earned accolades under his alter ego moniker Poncho Warwick, consistently ranking as a top annual pick for best chillout artist on Beatport.  

In his role as Music Supervisor for “Unconscious Therapy,” a documentary released in April 2016 that chronicles the rise and evolution of house music via the lens of Frankie Knuckles and his fellow innovators, Callerio took on the crucial responsibility of​ ​ licensing and curating the film’s soundtrack.​ ​ He is also a featured artist in the documentary, alongside Mark Farina, Derrick Carter, Masters at Work and a bevy of other house icons.   

Possessed of an entrepreneurial spirit and willingness to embrace change, Callerio has earned and enjoyed enduring success as both an artist and label-owner. Los Angeles-based Dufflebag Recordings, which Callerio launched in 1998, has been churning out deep and funky grooves suffused with soulful vocals since its inception, and the label boasts an impressive roster of artists that includes Demarkus Lewis, Manjane, Alysha Kid, Corduroy Mavericks, JT Donaldson, Natural Rhythm, Ryan Truman and R&B legend Jon B. under his moniker Jah Ques.   

For Callerio, house music still holds just as much untapped potential as it did when he first cut his teeth on the genre in the early nineties — and he’s never been one to rest on his laurels when his passion is at stake and opportunity abounds. “I don’t try to predict the future of house, I try to give it my imagination and push with my music,” Callerio says. “I try to inspire people into making and playing the right stuff.” That drive and openness have kept Callerio prolific, relevant and on top of his game — and better still, are a promise of many good things yet to come.   

I m addicted to music

http://www.mixcloud.com/Trigone

Contemporary sounds from the underbelly of electronic music.

Just a dodgy old record collector that loves a bit of house music 👌

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