Do you trust customer reviews online?
Consumer reviews are also seen as the backbone of marketing and developing trust with consumers.
After recent articles in Wired (Online Reviews Are Being Bought and Paid For. Get Used to It), Vulture (The Decomposition of Rotten Tomatoes - The most overrated metric in movies is erratic, reductive, and easily hacked — and yet has Hollywood in its grip) and Search Engine Land (Google says it took down 45% more fake reviews in 2023 thanks to new algorithm), the value and ethics behind online reviews are back in the spotlight.
This is what Elias Makos and I discussed on CJAD 800 AM. 
Listen in right here.

The Elias Makos Show - CJAD 800

Clicks, Tricks And Honest Picks - Unpacking The Online Review Racket

Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.