family:
https://soundcloud.com/sekai-collective
https://soundcloud.com/ambientmusicalgenre
https://soundcloud.com/gloneiric
https://soundcloud.com/ycleptinsan
https://soundcloud.com/davidosterhuber

Small indie/DIY label based out of Chicago.  Est. January 2015.

Not really TUNDRAS.  Just Animal Holograms' secret online hideout.

Difficult to pinpoint stylistically, Animal Holograms are an elusive trio. High intensity, complex songs are balanced out by hypnotic, minimalist pieces often carried by Arabic and African based rhythms. 

Jason Williams - Vocals and guitars
Danny Ong - Guitars and synths
Marshall Greenhouse - Drums, hand percussion, Korg, Kaossillators and rhythmic effects/electronic drone and beat loops designer
Shannon Greenhouse - Vocals, theramin, saw, snare and keys
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"Jason Williams, the mastermind behind Chicago based project Animal Holograms makes big waves with his debut E.P. "Phantasmagoric Menagerie". Leading off with the high energy number "Black Cats" Williams pushes the envelope between art rock and indie pop with a healthy dose of noise driven guitar chaos. The captivating feel of "Psychoasis" carry things on an atmospheric whirlwind that channels the spirits of Mercury Rev and The Flaming Lips while the synth drenched sounds of "Ferdinand Hodler" give way to an upbeat yet overall darker tone. It's a brilliant balance of both moody and uplifting territory. This mood continues with the dirge like grind of "Hello Mr. Dark" which at some point moves into a delightful realm of shoegaze bliss. Things wind down as the lulling presence of "The World Is Math" cap everything off with a collection of highly experimental textures that reverberate inside your mind . A beautiful collection of psychedelic dream pop wizardry."

--Dave Allison (Custom Made Music)

"Animal Holograms back up their stylish shoegazer tunes with some real muscle. A delectable saunter is developed in the tempo that carries the reach of everything across commendably. It is in these statures that the depth of tone is developed. Lingering qualities in the tempo follow a formulaic approach that is exacted with originality. As a result a due course falls across the causality of the tone neatly but also drives the worth of the tracking through in the meandering of the drift on show. Other tunes seem to grab the momentum when required. That sees a leaner calling answered in terms of how everything then sounds. In the operation of everything there is a mastery that truly gets to grips with the task at hand. What you get with this band is something that is very much on the proverbial money with the disenfranchised underground feel that permeates in the music." 

--U&I Unsigned and Independent Magazine

"Somewhere between the vocal stylings of Marc Bolan and Elliott Smith, Jason Williams’ voice is a hypnotic and understated element of Animal Holograms, a Chicago-based trio with a dreamily loose sound that blends shoegaze and dream-pop. What started as a solo project of Williams’ evolved into a trio consisting of Nick Biscardi and Jesse Askren. Now, Animal Holograms have their debut full-length - í sólina – slated for a May release. Judging by already-released tracks like ”lengi nætur”, listeners could be in for something special.

Starting with a progression that resembles both spacious post-rock and spaghetti-western nonchalance, ”lengi nætur” immediately shows Animal Holograms’ knack for atmosphere. Williams’ ghostly croon creeps in over the passive percussion and murmuring guitars, while an organ emerges as a bridge to a successfully clanky hook that is capped off by an elongated guitar solo. Much of the lyrics throughout the track are obscured somewhat by the gently involved production, which surely takes a cue from shoegaze. The actual instrumentation is more in the vein of post-punk and alternative, with a touch of glam-rock’s moodier bits. ”lengi nætur” is a great entry for listeners, as are tracks like ”halló dökk mín”."
 
--Mike Mineo (Obscure Sound)

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