We’ve been talking about “media not marketing” in this broadcast quite a bit … but what does that actually mean, what can it look like?

As you’ll hear in a few moments, examples of this done very well throughout the history of media are all around us, it only takes a simple shift in thinking to see them.

But can this approach to building an audience have an actual effect on the bottom line revenue of your business, or is it just more philosophical wordplay?

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8 Ways a Digital Media Platform is More Influential than Marketing

New Rainmaker is a weekly broadcast that presents the strategies that can generate a flood of new business using the power of a personal media brand.