Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn't know enough about the language and cultural differences to know if the translation accurate or unintentionally offensive. Now imagine doing that on a much larger scale in multiple languages across multiple cultures. Things would go bad very quickly.

Well, today's guest is Heidi Lorenzen, Chief Marketing Officer for Cloudwords, a Marketing Globalization Cloud.  It takes all of a business’s marketing material and automatically prepares it for use in any other locality – regardless of language and local customs – and with complete attention to brand guidelines.

During our conversation, Heidi explains how to expand your global reach, avoid costly communication mistakes, and increase the productivity of your marketing team using Cloudword's streamlined team communication dashboard.

Learn more at:
http://www.cloudwords.com/how-it-works/

Read the full transcript:
http://opensourcemarketer.com/12526/global-content-marketing/

Thanks for listening and subscribing.

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Charles McKeever
OpenSourceMarketer.com

Global Content Marketing with Heidi Lorenzen, Chief Marketing Officer for Cloudwords

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