Sound is part of a universal language that can convey emotion, communicate information, and help us understand how to navigate our daily lives. It can also be a powerful tool for creating brand recognition. 

Today's guest is Collen Fahey, U.S. Managing Director Sixieme Son, an audio branding agency exclusively dedicated to sound identity, audio branding architecture and in-store sound design. 

Collen explains that audio branding is not about jingles or licensing popular music. It’s the  art of creating a brand¹s distinct audio identity that expresses its personality and values while managing all of the necessary customer touch  points. 

The conversation expanded my view of using audio for branding and I hope it will inspire you as well.

Learn more at:
http://sixiemeson.com/en/

Read the full transcript:
http://opensourcemarketer.com/12525/using-music-create-brand-recognition/

Thanks for listening and subscribing.

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Charles McKeever
OpenSourceMarketer.com

Using Music To Create Brand Recognition with Colleen Fahey, U.S. Managing Director Sixieme Son

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