Today's Open Source Marketer podcast guest is Jamie Beckland, VP of Marketing and Customer Success for Janrain. Janrain provides <a href="http://janrain.com/solutions/" target="_blank">customer profile management</a> across a variety of social networks, online platforms, and devices. Jamie runs the Digital and Social Media Strategy team for Janrain. He built his first international social community in 2004, and since then has developed digital marketing strategies for clients including Fox, Schlage, Dr Pepper, AOL, Wells Fargo, KinderCare, The Brookings Institution and many others. He frequently speaks and writes for Mashable, Social Media Examiner, iMediaConnection and other publications.

During our conversation, Jamie provided insights into the changing landscape of customer profile management. We discussed the importance of having a complete picture of customer preferences and we talked about why cookie based tracking doesn't work and what we can do to ensure that customers are having a good user experience across multiple properties and devices.

A full transcript of the conversation is provided below. It's an excellent read with lots of great insights. I highly recommend, you either listen to the podcast, watch the video, or read the transcript. What Jamie shares is truly eye-opening.

http://opensourcemarketer.com/12412/using-social-profile-data-know-customers-janrain-vp-marketing-jamie-beckland

Thanks for listening and subscribing.

- http://opensourcemarketer.com/soundcloud
- http://opensourcemarketer.com/stitcher
- http://opensourcemarketer.com/itunes
- http://opensourcemarketer.com/youtube

Charles McKeever
http://OpenSourceMarketer.com

Using Social Profile Data to Know Your Customers with Janrain VP of Marketing, Jamie Beckland

Whether you are a business owner or solo entrepreneur who wants to learn how to build and market your business online yourself, or you just need to know enough to have someone else do it for you, the Open Source Marketer podcast can help. As a companion to the Open Source Marketer training community, we share tips and information about setting up and running a business, creating a website and promoting it online, outsourcing and creating content, and a whole host of other online business related topics. It's like having web developer friends you can sit around and talk with. So follow us on this amazing online journey as we discuss the topics that will help you and your business grow.