Name: What are implicit associations? by Outsmarting Implicit Bias
Duration: 4 min 7 s
Description: 40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed.

40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed.

What are implicit associations?

Explore the mind’s blindspots with Outsmarting Implicit Bias, an educational media series founded by Harvard psychologist Mahzarin Banaji. Apply insights from the science to make better decisions in life and at work.