Name: Measuring Implicit Bias: The Implicit Association Test (IAT) by Outsmarting Implicit Bias
Duration: 3 min 54 s
Description: 40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed.

40 years ago, memory researchers showed us that patients with amnesia could form new memories… implicitly. This sparked an ongoing revolution in research on the hidden mind: how it learns, how it influences us, and how it can be measured and changed.

Measuring Implicit Bias: The Implicit Association Test (IAT)

Explore the mind’s blindspots with Outsmarting Implicit Bias, an educational media series founded by Harvard psychologist Mahzarin Banaji. Apply insights from the science to make better decisions in life and at work.