<p>Join me, Torlando Hakes, in this episode of PaintED where we dive into the specifics of recruiting and managing a commercial sales team for your painting business. Our guest, Stephen Winterrowd, brings his firsthand experience as a former paint contractor and a seasoned expert in sales team development.

We'll discuss the crucial aspects of hiring a commercial sales representative, including what traits to look for, where to find the best candidates, and the day-to-day roles and responsibilities of the position. Stephen shares his practical advice and strategies for identifying and nurturing top sales talent.

Additionally, we'll cover strategies for generating commercial business independently, providing you with actionable steps to take even before you have a fully established sales team. This episode is packed with direct, no-nonsense advice for painting business owners looking to boost their commercial sales efforts. Whether you're at the early stages of building your team or aiming to enhance your current sales approach, this conversation with Stephen Winterrowd is filled with valuable insights. Tune in for an engaging and informative discussion that will empower your journey in expanding your painting business.


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Building A Strong Commercial Sales Team: PaintED Podcast

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.