Today’s conversation is about Core Values. 

 The term “values” comes up a lot these days, but I’m pretty dissatisfied with how surface-level the conversations are around it. 

 “Hire for values train for skill” 
“Core Values are the foundation of a strong culture” 
“They didn’t align with our values”
You get the gist. 

 Now we can all agree values are extremely important and deep, but I always want to get behind the buzzwords and figure out what’s going on. 

 To find out what makes a difference we have a friend of the show, Dr.Ken Kies, returning on this episode of Contractor Evolution. 
He is a Ph.D. in leadership and management and is the president of Consulting Resources Group, a global consultancy focused on team building, leadership, and communications.

 In this episode he shares with us:
-Why 80% of the working population is unhappy with their career and the role values play in that.
-How to go think about, talk about, and write about your core values so they’re way more than just some 5-dollar words on a poster that no one understands. 
-And perhaps most importantly, how to assess core values fit in an interview so that you don’t find out the hard way 6 months later that you are indeed not at all aligned. 

 To learn how to define your core values and leverage them for performance (out of both yourself and your team) watch this video. 

 Highlights
 -Why 80% of the working population is unhappy with their career and the role Values play in that.
-How to go think about, talk about and write about your core values so they’re way more than just some 5 dollar words on a poster that no one understands. 
-And perhaps most importantly, how to assess core values fit in an interview so that you don’t find out the hard way 6 months later that you are indeed not at all aligned. 

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<a href="https://www.pcaoverdrive.org/videos/do-core-values-matter">Watch the episode on PCA Overdrive</a>

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Do Core Values Matter: Contractor Evolution

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

Do Core Values Matter: Contractor Evolution

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