Niching down is important to excel. 

In this episode, Torlando talks with Tim Brown regarding the importance of client reviews and their case studies. Niching down and understanding what really interests you can lead to fantastic results. Tom further opens up about why he chose to work with contractors and where do contractor businesses stand in the current digital market.

Key elements addressed: 

-Stop holding ur self back.
-Have a persuasive headline. 
-Put out unique content.
-Add badges, and clients' trustimonials to the website.

<a href="https://www.pcaoverdrive.org/videos/building-a-strong-team">Watch the episode on PCA Overdrive</a>

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SOP for Web Development: PaintED

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.