These 'older' hits already had a power intro. But now they've been updated to fit better into the current imaging style of MNM in 2021!

MNM | 2021 UPDATED POWER INTROS

QMUSIC NL POWER INTROS 2021

Radio 10 - Drones (2021)

MNM | IMAGING 2021 - 3

German public broadcaster, Deutschlandradio, has commissioned Wisebuddah to produce the new station sound for their alternative speech and music station, Deutschlandfunk Nova.

As the youngest member in the Deutschlandradio family, Deutschlandfunk Nova broadcasts nationally bringing dynamic, sophisticated and future-oriented radio to its young target audience.

The new package from the London-based production company features 12 bespoke themes, alongside a new punchy two-note sonic logo, which is built around and championing the unique ‘Nova’ character. 

Dominik Evers, Editorial Management for Deutschlandfunk Nova, said: “The basic idea of the new sound design is that the jingle sounds vary throughout the day - based on our content. For instance, in the morning we have a jingle that goes well with the news and current affairs coverage; in the evening it gets more electronic and modern. 

We have found Wisebuddah to be very professional, highly sophisticated and constructive. In this regard, we have truly benefitted from Wisebuddah's broad experience.”
 
Wisebuddah’s Managing Director, Phil Tozer, added: “Deutschlandfunk Nova is one of the most unique stations in Germany, with its eclectic delivery of speech programming alongside an incredible playlist of alternative music. We were tasked with creating a sound which embraced the station’s output and appealed to its core listeners, and working alongside the Deutschlandfunk Nova team allowed us to produce something which truly brings the station to life.”

Wisebuddah Deutschlandfunk Nova 2021

IMAGING | RADIO 538 2021 - 3

Sweden’s AC radio powerhouse Mix Megapol, positioned as Den Perfekta Mixen (The Perfect Mix), upgraded its package with custom jingles. Here you can listen to the package, and also get introduced to the station. It's a heritage brand in the Swedish radio market. What are the foundations of their success?

Bauer Media is Europe’s biggest privately-owned broadcaster and Bauer Media Audio in Sweden owns over 60% of the commercial market. Their biggest national station is Mix Megapol, offering a variety format with music from the 80’s up to today. And the station has not just one, but two big morning shows!

Next to one broadcasting from the capital city Stockholm, there’s one airing from the second-biggest city; Gothenburg. The first one is hosted by Gry Forssell, well established as one of the most popular television presenters in the country, but now primarily a radio star after 17 years at Mix Megapol.

She teams up with three co-hosts and a number of friends appearing on the show regularly. All are well-known and appreciated celebrities, ranging from comedians to artists and even politicians. The regional Gothenburg show has been on the air for 26 years, and is immensely popular on Sweden’s west coast.

“For Mix Megapol, it’s important that our imaging fits all the various music styles, and also that it enhances the mainstream sound. That’s a positive, warm & modern vibe, yet not too edgy. We’ve wanted the positive sound from a jingle choir”, says Thomas Hansen, Bauer Media Audio Sweden’s production manager.

“PURE Jingles managed to get that for us. Our jingles sound warm and natural, and match the rest of our imaging perfectly. This latest package of custom jingles sounds wonderful. We’ve had quite specific ideas regarding how to refresh & incorporate our audio logo, which is one of the longest ever!"

"The producers at PURE really came through.”

SLAM! - IMAGING - 2021 (2)

Patrick Wolda