Play It Down brings together many of its veteran artists for the 100th release, which, in the current incarnation of the label, will also be its last.

A word from Jesse Rose:
“It’s been an amazing rollercoaster of a ride with Play It Down and when asked why I would stop releasing in its current incarnation the answer was obvious. I’ve always been very involved in the A&R process of all the releases. I’ve always felt confident to tell an artist if something should be taken out or added because I have spent (near enough) every weekend for the last two decades in a club, listening and playing House music. I would test the demos in my sets and know automatically what felt right and what felt wrong. If I’m not playing in clubs it wouldn’t feel right for me to tell someone who is playing shows every weekend how their record should sound. And ultimately, Play It Down for me has been about finding music I've wanted to play in my sets. So for the minute it’s a massive thank you to all the artists, fellow DJs, supporters, club-goers,
distributors, journalists, radio presenters, interns, promoters, bootleggers, and to Laura (who has worked day-in & day-out overseeing near every part of the label for the past five years) for letting us come up with dreams that all of you have helped make a reality.
This Play It Down 100 compilation album of original tracks brings back all the current roster to collaborate and a few tracks written solo by some of our key artists. It was a very enjoyable process to see what they would all come back with.”

Play It Down 100

PID100

Jesse Rose & Junior Sanchez - Help Me Move

Dick Johnson & Avon Stringer - Be Somebody

Oliver Dollar & Brillstein - We Are The One feat. DJ Vas

Midnight Snacks - Make It Right feat. Dana Williams

Ninetoes & Lewis Boardman - Cherry

Christian Nielsen - Wait For Me

ZDS & Playmode - Activate

Avon Stringer - Ron Hardy

Weiss & Christian Nielsen - Anything

Dick Johnson - Senegal