A label for all things House, run by Fergie and Mr Henry Von from 2010 to 2012. 

Producer, engineer and DJ extraordinaire Reset Robot is the alias of Dave Robertson, an accomplished artist based in Portsmouth on the south coast of the UK. Since launching the pseudonym in 2009 he has traveled the globe, DJing at many of the world’s most influential clubs and festivals, as well as rolling out a slew of well-received productions on labels such as Drumcode, Mobilee, Hotflush and his own platform Whistleblower Records. 

As a DJ Reset Robot’s unassuming approach belies his magnetic appeal and innate ability to craft sets that are polished, enthralling and full of shadowy allure. A self-confessed studio hound, he spends all day, every day at the controls, allowing creativity to flow out of him and refining his skills. Two decades of experience feed into his output, and he prefers to keep things uncomplicated in the studio. The resultant sound is his signature; brooding, sombre, yet accessible and contagious. 

Reset Robot’s visceral rhythms infect your subconscious urging you to dance, while captivating motifs and riffs stay with you long after the rave has ended; earworms of the highest order. It’s a sound that has caught the attention of tastemakers across the industry, picking up releases with some of the most respected labels around.

With a live show being developed behind-the-scenes and a debut album, ‘Spiral Of Silence’, due for release in the summer, Reset Robot is entering a new phase of his musical life; confident, content and highly-motivated to keep on unleashing new productions, he is looking to the future with an renewed air of optimism and energy. Join him on this exciting new adventure…

Primal Rhythm is the new label identity from Jon Gurd, which sees him draw upon 13 years of electronic experiences and inspirations to push through a new wave of next level House and Techno.

It‘s a label built upon creative as well as noble intentions, with an emphasis on creating a place for like-minded talent to nurture, develop and grow (a brotherhood if you will), combined with a responsibility to contribute constructively to the scene around it. 

Jon provides the debut release himself, “The Brotherhood” captures and documents the guiding vision of Primal Rhythm, spurning a forward thinking piece of quality contemporary Techno. Contrasting the driving with the deep, prominent and emotive percussion combine with some serious funk resulting in a heavyweight start to this exciting new label concept.

Please send your unsigned music to:
info@primal-rhythm.com



OUT NOW
Alan Fitzpatrick - Don't Stop [APX031]
orcd.co/apx031

Tour Dates & Music: https://alanfitzpatrick.komi.io

Labels
@wearethebraveofficial
@apexfaction

Management - Electric Ibiza 
Neil Evans 
neil@electricibiza.com
Lisa Barraclough
lisa@electricibiza.com

WATB/Apex Label Manager
Graham Sahara
graham.sahara@electricibiza.com

Socials - Tom Aves
digital@avesie.com
 
Bookings - UK, Europe, Asia & ROW
NGE Bookings
will@nge-booking.com

Bookings - North & South America
Emma Hoser
Liaison Artists
emma@liaisonartists.com

A man who needs little introduction, Southampton born techno legend Alan Fitzpatrick has spent the last decade carving out his musical niche and holding rank in the upper echelons of the underground electronic world. Few artists can claim to have headlined Berghain and also had a hit on daytime BBC Radio 1, but then there aren’t many artists like Alan Fitzpatrick. 

One of the most popular techno DJs in the world, he has rubbed shoulders with the likes of Carl Cox and Adam Beyer for the best part of a decade, performing at the world’s biggest clubs and festivals. Known primarily for his raw hard-edged sound, Alan has developed into one of dance music’s most versatile producers, equally at home putting out techno bangers on Drumcode as he is making disco-infused house anthems, or experimental electronica under his 3STRANGE alias, not to mention his impressive range of collaborations (including CamelPhat, Skream, Sasha, Rebūke and Jamie Jones). 

The We Are The Brave and Apex Faction label don adopts a no nonsense approach to A&R and in 5 short years Alan has welcomed some of Techno’s finest producers to his fold. The Englishman champions the musical output of both established artists and breakthrough alike, accumulating over 50 million Spotify Streams on We Are The Brave records since its inception in 2016. Fast-forward to 2021 and the southern powerhouse shows no sign of slowing down, his passion for music permeating all aspects of his career. The WATB frontman is renowned for curating an evening of exceptional magnitude, having already showcased his roster’s talent at The Warehouse Project, Shine Belfast, SWG3 Glasgow and the infamous Fabric nightclub in London.

<a href="http://www.soundcloud.com/henrylewys">Henry Lewys</a>

Primal Rhythm is following