Beware that, when fighting monsters, you yourself do not become a monster… for when you gaze long into the abyss. The abyss gazes into you.

𝐼𝒻 𝓎𝑜𝓊 𝒸𝒽𝑜𝑜𝓈𝑒 𝓉𝑜 𝓁𝒾𝓈𝓉𝑒𝓃, 𝓎𝑜𝓊 𝓌𝒾𝓁𝓁 𝒽𝑒𝒶𝓇 𝓂𝑒.

❤️‍🩹
@bitekivibes
@burnoutarchive

Melanie Martinez's creative drive and talents have always distinguished her from other musicians. After releasing her platinum-certified 2015 debut album, Cry Baby—which reached No. 1 on Billboard's alternative albums chart and has amassed over two billion streams worldwide —she conceived and directed a video for each song on the album. These mini-movies traced the traumas and insecurities experienced by the album's character, Cry Baby.
 
Melanie’s sophomore album and film, K-12, is another ambitious triumph. K-12's music is a vibrant and singular melting pot of low-key hip-hop, soulful pop and indie-leaning electro. K-12's universe is an expansion of the one introduced in Cry Baby. Using lyrics rich with metaphor, songs address the struggle to find a place to belong—including within friendships, the physical world and romantically—even when fitting into society feels like an uphill battle.
 
To accompany the album, Martinez wrote and directed a 90-minute movie (also called K-12) that incorporates the album's music and mirrors the themes and characters introduced. Filmed on location in Budapest, Hungary, the movie focuses on Cry Baby (portrayed by Martinez) and a class of students who find themselves trapped in a horror house-like residential school. As they experience the usual grade school rites of passage—a lunch room food fight, the embarrassment of gym class, a romance with nefarious intentions, courses taught by checked-out teachers— they have to figure out a way to escape.

The Rise and Fall of a Midwest Princess is OUT NOW!

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