#123: Adding 100+ Net Members in 2 Months with Laurah Lawson

RYG# 175: Turn Your Gym Into a Premium Brand

GYM OWNERS GUIDE TO FB AD SPEND 
I get questions all the time about ad spend. Should it be $25/day or $50/day or even $100/day?

I break down the exact answer I give Gym Owners to help you decide where your ad spend should be.

This will help you maximize your ROI from your marketing dollars.

RYG# 176: Gym Owners' Guide to FB Ad Spend

NEW LAWS GYM OWNERS SHOULD KNOW
Things are constantly changing when it comes to laws and regulations.

That's why I brought in Matthew Becker with Gym Lawyers.

He helps Gym Owners to navigate legal issues and protect themselves with everything from membership agreement to being compliant in their state. 

This year there's been a handful of laws and regulations that directly impact gyms so I asked him to come in and riff on them.

Listen in and enjoy!

RYG# 177: New Laws Gym Owners Should Know with Matthew Becker

HOT POTATO SALES 🥔💰
This is a problem that exists in so many gyms.

It causes gyms to miss out on sales every month, creates a bad client experience and wastes your marketing dollars.

Listen to this short but sweet episode to figure out how to fix hot potato sales.

RYG# 178: Hot Potato Sales - The Conversion Killer

HOW MUCH FOLLOW UP IS ENOUGH?
Ahh....this question has been asked to me countless times.

In this weeks episode, I get very specific on how much follow up is enough based on that data we are seeing.

I know you don't want to leave your leads hanging so follow these best practices to maximize engagement and sales.

This is a great episode to share to your team who is doing follow up too!

RYG# 180: How Much Follow Up is Enough?

HOW TO GET A 6-7 FIGURE EXIT
As someone who has sold multiple gyms and helped other Gym Owners to do the same, I've seen what it takes to get a big exit.

Investors have certain criteria they look for to purchase a gym.

And you can start building toward that exit whether you want to sell in the next 12-24 months or you want to max out profits.

Either way, it forces you to make decisions differently.

In this episode, I dive into how you can exit for 6-7 figures. Enjoy!

RYG# 179: How to Get a 6-7 Figure Exit on Your Gym

🎙️ New Episode: How to Sell Hesitant Leads

“I need to think about it.”
“I’ll start next month.”
Sound familiar? 😅

In this episode, I break down how to turn hesitation into confidence — and no’s into yes’s — without pressure or gimmicks.

You’ll learn:
💡 Why hesitation isn’t about money
🧠 How to create safety in the sale
🔥 What to say when they “need to think about it”

If you sell fitness, this one’s a must-listen.
🎧 Tune in now — your next “no” could be your next client.

RYG# 181: How to Close Hesitant Prospects

🎙️ New Episode: How to Close 75% of Trials

Most gyms convert 40% of trials… but 75%+ is completely possible when your trial is designed with intention.

In this episode, I break down how to turn every trial into a committed member.

You’ll learn:
🔥 How to build trials that sell themselves
💡 What to say from Day 1 to plant the seed of commitment
📊 The 5 key metrics to hit 75%+ conversions

If you’re spending money on ads or lead gen, this episode will make sure it pays off.

🎧 Listen now — every trial can become a long-term member.

RYG# 182: How to Close 75% of Trials

This week I get to share a secret gem for Gym Owners. His name is Giuseppe Mellone and he was overseeing dozens of OrangeTheory locations at one point.

He systematically helped them to achieve 100k/mo in revenue and in today's episode he breaks down how he did it step-by-step.

Giuseppe pulled back the curtain and shared his top strategies so you can duplicate them in your business.

Enjoy this wide ranging conversation that can help you reach 100k/mo at your fitness studio.

If you enjoy it, give it a 5-star review!

And don't forget to subscribe so you don't misss another episode.

Connect with Giuseppe
Instagram: ‪@giuseppe.a.mellone‬

RYG# 183: Throwback: The Playbook to $100k/mo with Giuseppe Mellone

7 WAYS TO MAKE YOUR GYM UNIQUE
We want to help you stand out from the crowd.

That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique.

It's no equipment. It's not more space. It's things you do with what you already have in your gym now.

RYG# 184: Throwback: 7 Ways to Make Your Gym More Unique

Dustin Bogle has 20 years experience in the fitness industry and has owned 6 gyms in California. In this podcast he's helping Gym Owners scale their business with his proven strategies and frameworks. 

📘 Order his book "Reinforce Your Gym" on Amazon
📲 Book a call with him at FreeCallWithDustin.com

#123: Adding 100+ Net Members in 2 Months with Laurah Lawson

Reinforce Your Gym

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