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Summary of this episode…

 1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779

2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. 

3.  What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video.   https://www.eliinc.com/five-real-world-examples-of…   Standing up and speaking whilst assuming everyone knows what you’re talking about. 

4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen. 

5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each) 

6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you. 

7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)   

8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.   

9. Now think about the client/customer relationship. Quite often...all the time, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product. 

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study 

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/  

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#10 - Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

We might not have met yet, but I’m guessing your business is successful and growing steadily? Perhaps you feel like your business has started to coast, but it’s now ready to grow more quickly.

Many of my clients feel frustrated and dissatisfied before they reach out to me. They lack direction on how to grow their business. But, growing your business is as simple as gaining clarity around your products, value proposition, and pricing.

Can you imagine the power of knowing exactly what your business looks like in 3 years? And being able to ‘feel’ what that business looks like in 3 years?

ARE YOU LEAVING MONEY ON THE TABLE?

In your business, there will be money left on the table. We’ll find it by:

• Identifying which of the three common pricing mistakes you are making
• Looking into the limiting beliefs and fears that are stopping you
• Developing your products into assets which attract new clients into your business
• Exploring ways to create consistent, sustainable, recurring revenue

The easiest way that you can make changes in your business is to change the perspective you have of your business. A Business Coach will challenge you to look inwardly, and that’s the biggest benefit of engaging with a Business Coach. The knock on effect is more revenue for your business.

I’m known by my clients as the ‘business wizard’ because we make huge leaps forward with their business growth.

Business Coaching doesn’t only happen in the boardroom although we will work together during structured times every month. Should you be faced with unexpected challenges in your business; accountability, turbo calls and mentoring is available outside of the structured coaching sessions.

We will agree on the outcomes for your business during our time working together, and I can guarantee the process of structure, accountability and support to bring you the results.

If you’re ready to accelerate your business' growth, apply for a consultation here:

https://robinwaite.com/assessment/

Robin has recently published a book about Business, Online and Social Strategy for SMEs, called Online Business Startup, which is available on Amazon now:

http://www.amazon.co.uk/dp/1781331146