The Fearless Business Podcast

In this episode I introduce myself and tell you what lies at the heart of the Fearless Business brand and community. 

From the age of 18, Robin  spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million. 

From 2004 to 2016 Robin ran a successful design and advertising agency serving over 250 clients.  Now Robin is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. 

We cover 3 core areas of business: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#1 - Welcome to The Fearless Business Podcast

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker. 

Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you. Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage.

Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands.

I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever. If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have an "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same: - Absolute clarity about your marketing - Finding and keeping your tribe - Creating customer journeys that convert Visit Ed's Website: https://www.booksmind.com/

Ed also mentioned his Reading List during the interview, here it is:  the book list

#2 - Ed Rich - Funnel Hacking, Marketing Funnels and Polymaths!

Basically, business owners operate from one of two mindsets: 

Fixed Mindset - It's not my fault, I can't do any more, I don't get numbers

Growth Mindset - How can I get better at this? Could I have done more to improve the situation? What can I learn for the next time I do this thing? 

Which one of the two do you feel you show more of whilst running your business? Which one would you rather be? 

Robin Waite is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. 

We cover 3 core areas of business: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#3 - Fixed Mindset vs Growth Mindset in Business

Having worked with hundreds of business owners, it's become clear to me that there is really only ONE WAY to grow a business, so I'll be sharing that with you in this Podcast episode.

But before I do that, for those who don't know me, my name is Robin Waite, I am the Founder of the Fearless Business Accelerator and I help coaches, consultants and freelancers to stop selling their souls and start to sell to their clients based on results.

If you want to know more then jump onto my website: https://fearless.biz

This allows them to get out of the Sales Cycle of Doom (sell -> deliver -> sell -> deliver -> sell -> deliver etc) and instead, charge more for their products and services and create a full and remarkable solution. 

By the way, what I've described above is WAY #1 to grow your business...do tons of marketing, sell more of the same product or service and burn yourself out in the process of trying.

WAY #2 is to cut costs...nuff said. 

But... WAY #3 involves raising your prices so you are selling based on results and not based on the number of hours you work. Get that nailed and you can afford to have fewer clients, and still make more money than you were previously.

#4 - The BEST Way To Grow Your Business

I am super excited to introduce my guest for Episode 005. 

Alexander Seery is an ex Detention Officer for Nottingham Police, serial entrepreneur, property investor and Founder of Shifts to Success; a business accelerator programme aimed at helping ex and serving Police Officers and other public servants to Break Out, Make the Change and Become Successful Entrepreneurs.

Alex has also written a bestselling book, Police Officer to Entrepreneur, which we will be discussing during this episode of the Fearless Business Podcast. 

Throughout the episode we discuss:

- Where Alex’s entrepreneurial spirit came from.
- How he started up his first business.
- What drove him to create a programme for Police Officers.
- The challenges he’s faced along the way.
- Which books, podcasts and mentors he recommends reaching out to.

Here’s how you can contact Alex: Website:-  https://www.shiftstosuccess.com/

Book:-  https://www.amazon.co.uk/Police-Officer-Entrepreneur-Six-Step-Successful-ebook/dp/B078B64HXQ

And also the resources Alex mentions in the interview:

Think and Grow Rich by Napoleon Hill:-  https://www.amazon.co.uk/Think-Grow-Rich-Updated-Century-ebook/dp/B07K32M47Y/

The Slight Edge by Jeff Olson:- https://www.amazon.co.uk/Slight-Edge-Turning-Disciplines-Happiness-ebook/dp/B07G2D82DM/

And finally Guy Raz’ Podcast “How I Built This”:- https://guyraz.com/how-i-built-this/

#5 - Alexander Seery - Founder of Shifts to Success

If you're new don't forget to hit the SUBSCRIBE button! 

Summary of this episode…

 1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779

2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. 

3.  What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video.   https://www.eliinc.com/five-real-world-examples-of…   Standing up and speaking whilst assuming everyone knows what you’re talking about. 

4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen. 

5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each) 

6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you. 

7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)   

8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.   

9. Now think about the client/customer relationship. Quite often...all the time, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product. 

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study 

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/  

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#10 - Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

We might not have met yet, but I’m guessing your business is successful and growing steadily? Perhaps you feel like your business has started to coast, but it’s now ready to grow more quickly.

Many of my clients feel frustrated and dissatisfied before they reach out to me. They lack direction on how to grow their business. But, growing your business is as simple as gaining clarity around your products, value proposition, and pricing.

Can you imagine the power of knowing exactly what your business looks like in 3 years? And being able to ‘feel’ what that business looks like in 3 years?

ARE YOU LEAVING MONEY ON THE TABLE?

In your business, there will be money left on the table. We’ll find it by:

• Identifying which of the three common pricing mistakes you are making
• Looking into the limiting beliefs and fears that are stopping you
• Developing your products into assets which attract new clients into your business
• Exploring ways to create consistent, sustainable, recurring revenue

The easiest way that you can make changes in your business is to change the perspective you have of your business. A Business Coach will challenge you to look inwardly, and that’s the biggest benefit of engaging with a Business Coach. The knock on effect is more revenue for your business.

I’m known by my clients as the ‘business wizard’ because we make huge leaps forward with their business growth.

Business Coaching doesn’t only happen in the boardroom although we will work together during structured times every month. Should you be faced with unexpected challenges in your business; accountability, turbo calls and mentoring is available outside of the structured coaching sessions.

We will agree on the outcomes for your business during our time working together, and I can guarantee the process of structure, accountability and support to bring you the results.

If you’re ready to accelerate your business' growth, apply for a consultation here:

https://robinwaite.com/assessment/

Robin has recently published a book about Business, Online and Social Strategy for SMEs, called Online Business Startup, which is available on Amazon now:

http://www.amazon.co.uk/dp/1781331146