The Fearless Business Podcast

In this episode I introduce myself and tell you what lies at the heart of the Fearless Business brand and community. 

From the age of 18, Robin  spent four years as a systems analyst for a medical devices company, helping them increase their turnover by 50 per cent, from £1 million to £1.5 million. 

From 2004 to 2016 Robin ran a successful design and advertising agency serving over 250 clients.  Now Robin is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. 

We cover 3 core areas of business: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#1 - Welcome to The Fearless Business Podcast

In today's Fearless Business Podcast episode we interview Ed Rich MBA, self-proclaimed polymath, marketing expert and funnel hacker. 

Ed helps coaches who are authors, generate highly qualified leads predictably with distribution of their books and automated webinar events. He does this by building unique customer journeys that are optimised to generate higher customer lifetime value for you. Most coaches author their book thinking that it will generate leads for them. But once they publish it, the books end up waiting for the light of the day in their garage.

Your book is just a vehicle to carry your message from your garage to the hands of your ideal coaching client. A vehicle needs an infrastructure to go from this point to the reader’s hands.

I build this infrastructure, let’s call it a customer journey or marketing funnel, that get this book in the hand of people who are most likely to be your best clients ever. If you are a coach would like to get OVERBOOKED with coaching appointments, Ed invites you to have an "Simplify My Marketing Strategy Session" where we'll go through a diagnosis of your core three pillars and build strategy for the same: - Absolute clarity about your marketing - Finding and keeping your tribe - Creating customer journeys that convert Visit Ed's Website: https://www.booksmind.com/

Ed also mentioned his Reading List during the interview, here it is:  the book list

#2 - Ed Rich - Funnel Hacking, Marketing Funnels and Polymaths!

Basically, business owners operate from one of two mindsets: 

Fixed Mindset - It's not my fault, I can't do any more, I don't get numbers

Growth Mindset - How can I get better at this? Could I have done more to improve the situation? What can I learn for the next time I do this thing? 

Which one of the two do you feel you show more of whilst running your business? Which one would you rather be? 

Robin Waite is the Founder of the 12-Week Fearless Business Accelerator which helps Coaches, Consultants and Freelancers to grow their businesses and fear the things that scare them in business ever so slightly less. 

We cover 3 core areas of business: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#3 - Fixed Mindset vs Growth Mindset in Business

Having worked with hundreds of business owners, it's become clear to me that there is really only ONE WAY to grow a business, so I'll be sharing that with you in this Podcast episode.

But before I do that, for those who don't know me, my name is Robin Waite, I am the Founder of the Fearless Business Accelerator and I help coaches, consultants and freelancers to stop selling their souls and start to sell to their clients based on results.

If you want to know more then jump onto my website: https://fearless.biz

This allows them to get out of the Sales Cycle of Doom (sell -> deliver -> sell -> deliver -> sell -> deliver etc) and instead, charge more for their products and services and create a full and remarkable solution. 

By the way, what I've described above is WAY #1 to grow your business...do tons of marketing, sell more of the same product or service and burn yourself out in the process of trying.

WAY #2 is to cut costs...nuff said. 

But... WAY #3 involves raising your prices so you are selling based on results and not based on the number of hours you work. Get that nailed and you can afford to have fewer clients, and still make more money than you were previously.

#4 - The BEST Way To Grow Your Business

I am super excited to introduce my guest for Episode 005. 

Alexander Seery is an ex Detention Officer for Nottingham Police, serial entrepreneur, property investor and Founder of Shifts to Success; a business accelerator programme aimed at helping ex and serving Police Officers and other public servants to Break Out, Make the Change and Become Successful Entrepreneurs.

Alex has also written a bestselling book, Police Officer to Entrepreneur, which we will be discussing during this episode of the Fearless Business Podcast. 

Throughout the episode we discuss:

- Where Alex’s entrepreneurial spirit came from.
- How he started up his first business.
- What drove him to create a programme for Police Officers.
- The challenges he’s faced along the way.
- Which books, podcasts and mentors he recommends reaching out to.

Here’s how you can contact Alex: Website:-  https://www.shiftstosuccess.com/

Book:-  https://www.amazon.co.uk/Police-Officer-Entrepreneur-Six-Step-Successful-ebook/dp/B078B64HXQ

And also the resources Alex mentions in the interview:

Think and Grow Rich by Napoleon Hill:-  https://www.amazon.co.uk/Think-Grow-Rich-Updated-Century-ebook/dp/B07K32M47Y/

The Slight Edge by Jeff Olson:- https://www.amazon.co.uk/Slight-Edge-Turning-Disciplines-Happiness-ebook/dp/B07G2D82DM/

And finally Guy Raz’ Podcast “How I Built This”:- https://guyraz.com/how-i-built-this/

#5 - Alexander Seery - Founder of Shifts to Success

Are you feeling stuck in your business? In this the second edition of Mindset Monday I welcome restaurant consultant, Jonathan Butler, onto The Fearless Business Podcast to talk about how to get unstuck when you are stuck in your business. 

Jon works with entrepreneurs and restaurant business owners who have stepped up and realise they want more, deserve more and have much more to give. Is this you?

Jon is also the author of Business Recipes for Success – The 4 Steps to Building a Successful Restaurant or Hospitality Business. BUSINESS RECIPES FOR SUCCESS: 
>>> https://www.amazon.co.uk/Business-Recipes-Success-Successful-Hospitality/dp/1999754603/

JON’S WEBSITE: 
>>> https://www.outsaucedconsultancy.co.uk/

Mindset Monday is a part of the journey on the Fearless Business Accelerator, so if you want to know more about how the programme can help your business please check out my website: 
>>> https://www.robinwaite.com 

and GET BOOKED ONTO A STRATEGY SESSION:  
>>> https://www.robinwaite.com/diagnostic-call

#6 - How to Get Unstuck in Your Business

Tom Schwab is the Chief Evangelist Officer of Interview Valet. Tom’s first job out of college was running nuclear power plants in the Navy. He’s run a nuclear reactor and a small business.

One was easy because it came with an instruction manual. Tom’s passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales. Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists).

Interview Valet makes it easy for the podcast host and the guest. We take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system. 

To find out more about Interview Valet and apply for a copy of Tom’s great book, Podcast Guest Profits, jump onto the following website:
>>> https://interviewvalet.com/fearless 

And for Tom’s book: 
>>> https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7/

#7 - Discussing the power of Podcasting for Business Owners with Tom Schwab from Interview Valet

If you're new don't forget to hit the SUBSCRIBE button! Your brain builds habits because it associates positive rewards when tasks are completed to OUR satisfaction. 

So I created 7 simple tips to help build automatic habits, here's what I cover on this episode. 

- Alfred North Whitehead - Civilisation advances by extending the number of operations we can perform without thinking about them 
- Knock down the smallest domino first. 
- 1,000 Chances - Are You Feeling Lucky?
- The Paradox of Choice - too much choice creates procrastination (doing 8 things means they only get 12.5% of your attention/time) - Systems - Zapier, LastPass, CRM, Xero, ToDoIst etc
- Batching Work
- Emails Financial Automation
- Standing Orders are your friend.  

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study 

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/ 

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: 
>>> http://bit.ly/TYSPromo

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#8 - Habits - The Quickest Route to Growth is to Automate Habits

With Helen’s permission I’m pleased to share with you the (edited) recording from a live consultation.

Helen Ponting is an ex-police officer with a demonstrated history of working in the real estate industry. Skilled in Coaching, Law Enforcement, Public Speaking, Risk Assessment, and Management. 

Strong professional with a Post Graduate Certificate in Education focused in Learning and Development from University of the West of England. 

And a best-selling author of her book, Speak Up – How to Ask for What You Want, Talk About What Matters and Make Yourself Heard. 
>>> https://www.amazon.co.uk/Speak-Up-Helen-Ponting/dp/1781333483/ 

You can also find out more about Helen via her LinkedIn profile as well:
>>> https://www.linkedin.com/in/helen-ponting/

#9 - LEAKED - Live Coaching Call - Helen Ponting

MoreCommittedClients.com is… 

A business with real purpose: 

We help you to grow your purpose-driven Coaching, Consulting or Service business - so that together, we can really make an enormous difference in our world. 

We extend that impact by making sure that everything we do gives back in ways that really change lives, thanks to our partnership with B1G1 (www.B1G1.com) 

And Maxwell in his words: I'm a Marketing & Business Growth Expert. I quit my soulless job in Corporate Banking in Oct 2017 and have dedicated myself to serving coaches just like you, who are passionate about making an exponential impact. I've built two successful 6-figure coaching/consulting businesses. If you don't believe you can do it too... we should have a conversation. 

During the Podcast we discussed a couple of great resources as well: 

The Entrepreneurs On Fire Podcast from John Lee Dumas, well worth checking out:
>>> https://podcasts.apple.com/ug/podcast/entrepreneurs-on-fire/id564001633 

And also Daniel Priestley's amazing bestselling book, Key Person of Influence: 
>>> https://www.amazon.co.uk/Key-Person-Influence-Revised-Five-Step/dp/178133109X/ 

And finally, More Committed Client's very own Masterclass video which you can find at
>>> https://morecommittedclients.com by clicking on the big blue button "Masterclass Video".

#11 - Maxwell Nee - Don't Sell, Serve

Finding a coach is hard enough, but finding a good one is nigh on impossible!

So, it was a pleasure inviting Adam Brooks onto the Fearless Business Podcast to talk, in depth, about How to Find the Best Coach and What to Look for in a Coach. 

We discuss that business coaching isn't about money, it's actually about human connection, and delivering amazing value to the world. I am also blown away at the end when Adam and I talk about how he managed to raise over £3,500 for his chosen charity, the Scoo-b-Doo Foundation off the back of one single 30-minute business talk at a local event.

Adam is the Founder of Sales Academy, a UK based Sales and Business Coaching company.  Adam has over 20 years sales and commercial experience. Business owner x 4 and a seasoned trainer. Coach, facilitator and professional speaker. 

If you want to find out more about Adam then check out the following resources:

Website - https://www.salesacademy.uk.com 

YouTube -  https://www.youtube.com/channel/UCI3EPAjyt7Aif5FaxXSSXDg/  

During the conversation we mentioned several AMAZING resources for business owners and coaches alike, here they are:

The Prosperous Coach by Steve Chandler and Rich Litvin:
>>> https://www.amazon.co.uk/Prosperous-Coach-Increase-Income-Clients/dp/1600250300/

212 Movie:
>>> https://www.youtube.com/watch?v=GzWgPJL0fRo

Grit by Angela Duckworth:
>>> https://www.amazon.co.uk/Grit-passion-resilience-secrets-success/dp/1785040200/

Adam's Interview with author of best selling book, The Go Giver, Bob Burg:
>>> https://www.facebook.com/groups/UKBusinessForum/permalink/2145913089028691/

#12 - Adam Brooks - What To Look For In A Coach

Angie McQuillin is a Confidence and Career Success Coach.  She specialises around topics of confidence, resilience, assertiveness, and career development, with over 20 years of research in her coaching specialisms. She works with people privately in 1-2-1s but also works with corporates too. 

During the interview we discuss: 

- The psychology behind how we build belief system
- How this impacts how we interpret the world
- Difference between someone resilient and someone who is not 
- Model of value-based living How to make each event a success even if you don't 'win' 

You can find Angie here: LinkedIn Profile URL:
>>> https://www.linkedin.com/in/angiemcquillincoaching/

Facebook Page:
>>> https://www.facebook.com/angiemcquillin 

And finally, the resources Angie Recommends you check out can be found here: 

Gary Bishop: Stop Doing That Sh*t
>>> https://www.amazon.co.uk/Stop-Doing-That-Sh-t/dp/0008344418/

Gay Hendricks: The Big Leap
>>> https://www.amazon.co.uk/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

Tim Ferris: The 4- Hour Work Week
>>> https://www.amazon.co.uk/4-Hour-Work-Week-Escape-Anywhere/dp/0091929113/ 

Prof Steve Peters: The Chimp Paradox
>>> https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X/

#13 - Angie McQuillin - Resillience And Confidence

Ollie Trew is the Founder of the Spiritual Entrepreneurs Club, a Spiritual Business Coach and organiser of spiritual business events and retreats all around the globe.

In today's episode we discuss:

- What is a Spiritual Business?
- What makes spiritual business owners stand apart from other businesses?
- Why it's important to bring freedom and fun into running a business, ergo Richard Branson Blue ocean versus red ocean strategies
- The makeup of a spiritual business in terms of energy, alignment, focus, leverage and sense of achievement. 

You can join The Spiritual Entrepreneur Club here: 
>>> https://www.facebook.com/groups/spiritualentrepeneurclub/  

Connect with Ollie himself on Facebook:
>>> https://www.facebook.com/ollie.trew

#14 - Ollie Trew - Running a Spiritual Business

Jon Buchan is the leader of a 11,000+ strong community dedicated to the "Charm Offensive" approach, a unique cold sales approach which is uniquely powerful and really works. 

His approach has led to booking meetings with the likes of Redbull, Pepsi, Hewlett Packard, Symantec, and countless other global brands and corporations. 

Jon now helps ambitious founders and sales teams stand out, book sales opportunities with their ideal clients, and build their influence online.

During my interview with Jon we discuss:

- How marketing is about repelling the wrong sorts of clients from our businesses as much as it is about attracting the right clients into our business – and if you’re going to do that at least let’s make it a fun process. 
- How imperfect action every day beats perfect action hands down.
- Forget the platitudes and be mindful about how you utilise your time because life is too short. 

Jon also mentioned Dave Trott’s YouTube Channel where he talks about 3 simple steps in marketing: 

1. Attention (Jon recommends using humour)
2. Communication (your needs)
3. Persuade (offer something of value in return) 

Dave Trott’s YouTube series “The Art of Persuasion” is here: 
>>> https://www.youtube.com/watch?v=tYsPAGj6_hU 

Jon’s FREE GIFT to you all is here:
>>> https://charm-offensive.co.uk/free 

And finally the Charm Offensive Facebook group: 
>>> https://www.facebook.com/groups/charmoffensivegroup/

#15 - Jon Buchan - A Fresh Approach To Cold Email - The Charm Offensive

So, in this episode I talk about some of the following as well as 77 Marketing Ideas to Try for Your Coaching, Consulting or Freelance Business: 

- Lay a brick a day / imperfect action daily / Rome wasn’t built in a day 
- Set up tools, reminders, notifications make a plan and write it down 
- Trial and Error What works for me won’t work for you
- Unicorn marketing… If you’re not willing to put the effort or time into marketing, then walk away now, it is harder than it’s ever been. 

However, if you commit, then you will get results. If you do nothing you’ll never know what works and what doesn’t work.

Just in case you need the associated PDF doc then here it is:
>>> https://drive.google.com/open?id=1PTMTbLVTlIAg_v1ZUcb5ASJ8dZP0Qoid 

And also for all of our Fearless Business FREE Resources, please visit:  
>>> https://fearless.biz/resources/

BONUS - 77 Marketing Ideas To Try In Your Coaching, Consulting Or Freelance Business

Which marketing strategy consistently delivers the best ROI? Over the last ten years, we’ve spent thousands of hours testing and executing dozens of different strategies. In total they’ve produced over 50,000 customers and have generated significant revenue. But which strategy consistently delivered the highest ROI?

The clear winner, with a 16X ROI, is the customer win-back campaign.   And these campaigns can deliver a superior ROI for almost any type of organization. That’s why businesses ranging from small SaaS companies to billion-dollar enterprises like Dollar Shave Club use them.   

Why do they work so well?

 It boils down to this …   

It’s tough to get a new customer - but it’s relatively easy to win a former customer back. 

Dan talked about their unique 4-Step Process:

1. Survey 10 previous clients and ask them why they left. Narrow their reasons down to 3-4 key reasons. 
2. Now reach out to your past clients and ask them which of the four reasons did they choose to leave. 
3. Create a marketing campaign around the one reason which stands out and address the problem with a new solution. 
4. BONUS - Build partnerships to re-market to new and existing customers. Dan talked about several books and business resources: 

The Harvard Business Review, March 2016: 
>>> https://hbr.org/product/harvard-business-review-march-2016/BR1603-MAG-ENG 

7 Habits of Highly Effective People: 
>>> https://www.amazon.co.uk/Habits-Highly-Effective-People/dp/0684858398/ 

Outliers – Malcolm Gladwell: 
>>> https://www.amazon.co.uk/Outliers-Story-Success-Malcolm-Gladwell/dp/0141036257/ 

Focus – Daniel Goleman: 
>>> https://www.amazon.co.uk/Focus-Hidden-Excellence-Daniel-Goleman/dp/1408845881/ 

Blue Ocean Strategy: 
>>> https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested/dp/1625274491/

If you’d like to contact Dan personally you can email him dan@customerwinback.com 

I would also highly recommend hopping onto  
>>> https://customerwinback.com/ and completing their ROI Calculator and also watching the Four Minute Case Study Video. 

And finally if you’d like to connect with Dan on LinkedIn you can do so here: 
>>> https://www.linkedin.com/in/danmpfister/

#16 - Dan Pfister - The Art Of Winning Customers Back

Chris Murray the Managing Director of Varda Kreuz, one of the UK’s most innovative Sales, Customer Service and Management training and development organisations. 

Chris has also written a few books and articles - including two Amazon #1 Best Sellers - "The Extremely Successful Salesman’s Club" and "Selling with EASE" .

Chris shared with us four steps that will help ease friction in your sales process:

1. Perfect your client avatar. 
2. Sales isn't always about being put in the room with the right people. 
3. How to spot a prospect with a "bleeding neck".
4. Get out there and start helping people. 

There are some amazing resources available on the Varda Kreuz website:
>>> http://1stsalestraining.co.uk/

Chris also mentioned a number of books and resources which you should check out: Perry Marshall - "80/20 Marketing": 
>>> https://www.amazon.co.uk/80-20-Sales-Marketing-Definitive/dp/1599185059/  

Daniel Priestley - "Oversubscribed": 
>>> https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857086197/  

Felix Dennis - "How to Get Rich": 
>>> https://www.amazon.co.uk/How-Get-Rich-Felix-Dennis/dp/009192166X/ 

Jim Rohn - Disgust, Decision, Desire: 
>>> https://www.youtube.com/watch?v=LtjyexJ4xqI

#17 - Chris Murray - Selling With Ease

Some things I've noticed about Coaches and Consultants: 

They are super bright, intelligent people They have an inordinate number of skills and amount knowledge Absolutely love helping their clients Get AMAZING results for their client

And yet:

- They work all hours under the sun For maybe 4-5 days per month 
- Earning less than the average national wage
- Are completely exhausted 
- If they stop working/selling then their business dies a slow and painful death 

So, if any of that resonates then my little bonus episode might help you to understand why this is happening. 

Basically you are struggling to articulate your value and undercharging for your services. This is because your clients' perceived value is based on the attachment to your time and NOT the results and outcomes you can deliver for them.

This episode of the podcast will change that. I refer to some slides in the episode, as the audio came from a webinar I delivered, if you'd like the slides then let me know - robin@fearless.biz.

Also, if this resonates then let's jump on a call - https://fearless.biz/app - and I'll help you to articulate your value and get you earning more money!

BONUS - Pricing Your Products

Mai-Kee is a Launch Strategist, & Conversion Copywriter for Personality Driven Online Course Creators

➣ IN A NUTSHELL: I'll help you define your Brand DNA and weave it in your sales messaging throughout your funnel for your online launch, so it actually sounds like YOU.

Whether it's a digital course or a LIVE group program you're launching, I'll take you through my The Black Belt Ethos™ framework - leveraging the power of empathy to coach your prospects towards the conversion. 

My website: 
>>> www.MaikeeTsang.com (this will have my Instagram + Podcast links) 

Launch Freebie:  
>>> https://launchguide.maikeetsang.com/ 

The Copywriter Club Podcast: 
>>> https://apple.co/2JLuofO 

The Copy Cure (a copywriting course for fundamentals in personality-driven copy): 
>>> https://thecopycure.com/ 

Copyhackers (online courses for in-depth copy training) 
>>> https://copyhackers.com/ 

Book Recommendation: Breakthrough Advertising: 
>>> https://amzn.to/30MjsUP

#18 - Mai - Kee Tsang - Writing Copy That Converts

If you're new don't forget to hit the SUBSCRIBE button! 

Summary of this episode…

 1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779

2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance. 

3.  What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video.   https://www.eliinc.com/five-real-world-examples-of…   Standing up and speaking whilst assuming everyone knows what you’re talking about. 

4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen. 

5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each) 

6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you. 

7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)   

8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.   

9. Now think about the client/customer relationship. Quite often...all the time, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product. 

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following: 

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.  

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA. 

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales. 

If you want to know more about the programme, me or how I work then please jump onto my website: 
>>> https://robinwaite.com/case-study 

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon: 
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/  

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review. You can apply for a review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

#10 - Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

We might not have met yet, but I’m guessing your business is successful and growing steadily? Perhaps you feel like your business has started to coast, but it’s now ready to grow more quickly.

Many of my clients feel frustrated and dissatisfied before they reach out to me. They lack direction on how to grow their business. But, growing your business is as simple as gaining clarity around your products, value proposition, and pricing.

Can you imagine the power of knowing exactly what your business looks like in 3 years? And being able to ‘feel’ what that business looks like in 3 years?

ARE YOU LEAVING MONEY ON THE TABLE?

In your business, there will be money left on the table. We’ll find it by:

• Identifying which of the three common pricing mistakes you are making
• Looking into the limiting beliefs and fears that are stopping you
• Developing your products into assets which attract new clients into your business
• Exploring ways to create consistent, sustainable, recurring revenue

The easiest way that you can make changes in your business is to change the perspective you have of your business. A Business Coach will challenge you to look inwardly, and that’s the biggest benefit of engaging with a Business Coach. The knock on effect is more revenue for your business.

I’m known by my clients as the ‘business wizard’ because we make huge leaps forward with their business growth.

Business Coaching doesn’t only happen in the boardroom although we will work together during structured times every month. Should you be faced with unexpected challenges in your business; accountability, turbo calls and mentoring is available outside of the structured coaching sessions.

We will agree on the outcomes for your business during our time working together, and I can guarantee the process of structure, accountability and support to bring you the results.

If you’re ready to accelerate your business' growth, apply for a consultation here:

https://robinwaite.com/assessment/

Robin has recently published a book about Business, Online and Social Strategy for SMEs, called Online Business Startup, which is available on Amazon now:

http://www.amazon.co.uk/dp/1781331146