Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX

Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX

The Rosenfeld Review Podcast (Rosenfeld Media)

Four years ago GE discovered it was one of the largest software companies in the world--but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the c…

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