Live from Hidden nightclub , 20th Febuary 2025

Lockt Live | Dj Joe Gee, Mc Hodge B2b Mc Enterpise

In episode 31 of Generationship, Rachel Chalmers welcomes Deepti Srivastava, a trailblazer in enterprise technology and founder of Snow Leopard. Deepti discusses how her experiences with Oracle and Google Spanner inspired her mission to help businesses leverage live data for AI applications. Learn about the challenges of integrating AI, the myths of data unification, and the promise of generative AI.

Subscribe

Generationship - Ep. #31, A Nursery for Stars with Deepti Srivastava

In this episode of “Ditching Buyer Personas: Mastering Hyper-Personalization in Modern GTM,” host Kyle James sits down with serial entrepreneur and content aficionado Nick Zeckets the CEO at Air Traffic Control to explore the evolving landscape of AI-driven marketing.

From delivering the right content at precisely the right time to automating relevance at scale, Nick shares why traditional buyer personas are losing their power—and how organizations can embrace hyper-personalization for more meaningful engagement.

Tune in for a deep dive on leveraging real-time data, refining your content strategy, and empowering teams across sales, marketing, and customer success to create truly individualized experiences.

Ditching Buyer Personas - Mastering Hyper-Personalization in Modern GTM

Despite Enterprise Community Partners’ majority voting stake in Bellwether Enterprise, the nonprofit lender long insisted it couldn’t address its subsidiary commercial mortgage lender’s questionable lending for mobile home park purchases. Shelby King reports.

Read the full story at



Mission-Driven or Profit-Driven? Enterprise’s Hidden Role in Mobile Home Park Purchases

Ariana grande flip

Vocal samples:
https://www.youtube.com/watch?v=2sCuAUTCWsE
https://www.youtube.com/watch?v=npiLJLEpPhE

Keys and drums: casio wk-1350
Synth: tal noize-maker
Bass: tal bassline

recorded on reaper,

!enterprise
https://soundcloud.com/poisonedcheeto/sets/enterprise

Into you / Gas station

In this episode of the B2B Sales Trends podcast, Harry Kendlbacher sits down with Aditya Malik, VP of Sales Strategy and Operations at HighRadius, for a deep dive into what it really means to sell on value—especially in the highly competitive enterprise software space.

Aditya brings two decades of experience across Unilever, Accenture, and at the time of this recording - HighRadius, where he led go-to-market strategy for a 600-person sales and marketing team. Together, they explore why so many sellers fall into the “commodity trap” and what it takes to break out of it.

You’ll learn:

- How to avoid feature-functionality conversations that kill deals
- What "selling to value" really means in enterprise software
- Why urgency and stakeholder alignment matter more than pricing
- Key differences in how buyers behave across North America, Europe, and India
- Aditya's take on the 3 traits that define elite salespeople today

If you're ready to elevate your sales game, protect your margins, and win more deals by leading with value, this episode is for you.

47. Breaking Out of the Commodity Trap: Selling Value in Enterprise Software

Kroco flip
Support them here: https://open.spotify.com/artist/21KPRt3d1R2ioJvvjkMpz3

Vocal samples:
https://www.youtube.com/watch?v=IQVvDXQcmh4
https://www.youtube.com/watch?v=oozWzypjmqk

Guitar: squier strat-o-sonic, fed through DI
Keys and drums: casio wk-1350
Bass (synth): tal bassline
Bass (808): https://gumroad.com/d/2e73ea0c927d17b6e4e5f77023585284 

recorded on reaper,

!enterprise
https://soundcloud.com/poisonedcheeto/sets/enterprise

If you really love me / Peter

In this episode of GTM Innovators, host Kyle James sits down with Sara Rosso, Senior Director of Product Marketing at Smartcat, for a wide-ranging conversation on the evolving role of AI in global go-to-market strategies. From her roots in engineering to her marketing leadership across companies like HubSpot, Automattic, and now Smartcat, Sara shares how AI is transforming content localization, translation workflows, and the very nature of cross-border collaboration. Tune in as we explore why AI might just be the new Babelfish—and what that means for product marketers, enterprise teams, and the future of global communication.

GTM Innovators: AI, Babelfish & the Future of Translation: A GTM Deep Dive with Sara Rosso

Brandi and Dave review Season 4 Episode 2 of Star Trek: Enterprise, Storm Front Part II

19. Not Cool ENT S4E2

Did you know that Clint Howard played a Ferengi once? No, not just in real life! The Trek Bois dive into the timeline's first appearance of the Ferengi with all the high pitched giggling and toothy rules lawyering you've come to expect from Ferengi episode!

This is the first episode of Chris' "Oops! All Ferengi" Collection as chosen by and voted on by our patrons! You can join in and tell us what to watch by becoming a patron today!

SUPPORT US ON PATREON WITH YOUR LATINUM! - www.patreon.com/mclasspodcast

Need info about the show? Find it at www.mclasspodcast.com
Follow us on BlueSky: @MClassPodcast.bsky.social

And/or follow our personal accounts:
jeffpennington.bsky.social
joshhenderson.bsky.social

Acquisition (ENT)

Shelterforce is nonprofit and independent publication that covers topics from community planning to racial equity, affordable housing to the future of community development, and how policy intersects with it all. Here you can listen to authors read their latest Shelterforce articles, as well as our interviews with folks on the ground. For more, go to shelterforce.org.

To support our nonprofit newsroom, make a tax-deductible donation at https://bit.ly/Donate2Shelterforce.

Heavybit is the leading investor in developer-first startups that turn visions into movements, products into platforms, and contributors into communities. Since 2013, Heavybit companies have redefined how teams build, deploy, secure, and scale mission-critical technology. From JAMstack, to DevSecOps, to feature flagging, Heavybit founders build the future of software from the bottom up.

Music mixologist and cohost of What The Future Holds - A Star Trek: Discovery Podcast. Sometimes goth historian just because I'm that damn old. Still buys music.

A rowdy, goofy Star Trek watch club podcast with a heart of gold starring the Trek Bois - Jeff Pennington and Josh Henderson. On iTunes, Spotify, & SoundCloud

Composer/producer
https://ffm.bio/poisonedcheeto

"malibu (onyourlips)" out now everywhere

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #enterprise