Name: How To Scale Up Retention Marketing With RFM - DAiOM by DAiOM
Duration: 11 min 41 s
Description: As marketing costs rise, retention marketing is key. This podcast guides marketers in using RFM for customer segmentation and retention.

As marketing costs rise, retention marketing is key. This podcast guides marketers in using RFM for customer segmentation and retention.

How To Scale Up Retention Marketing With RFM - DAiOM

The provided podcast explains how Google Merchant Center (GMC) serves as a crucial, free tool for e-commerce businesses to enhance their product visibility across Google's vast network, including Search, Shopping, Maps, YouTube, and Images. 

It highlights GMC's role in centralising product data, automatically syncing catalogues, prices, and availability, and facilitating the integration of promotions and customer reviews. The information outlines various optimisation strategies for improving organic rankings, such as using high-quality product data, leveraging mobile optimisation, and employing local inventory ads for physical stores. 

Ultimately, the speakers demonstrates how a well-optimised GMC presence can significantly boost traffic and sales without relying solely on paid advertisements.

Read more - https://daiom.in/improve-your-ecommerce-reach-with-google-merchant-center-a-step-by-step-visibility-guide-blog/

How To Scale Up Retention Marketing With RFM - DAiOM

DAiOM

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