Lucia Grenna heads a World Bank unit that specialises in climate change-related communication. In 2011, she set up a communication initiative called Connect4Climate, which has grown into a major global partnership of organisations and individuals committed to climate change action. Her task, she says, is “to listen to and to engage unusual audiences” and to make people realise that the term “climate change’’ in itself does not have a message.

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Q&A: Lucia Grenna and her Connect4Climate initiative

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