Pipedrive has become the dominant player in the sales CRM market, with over 80,000 businesses using it daily. Their story to the top features persistence and overcoming a lot of negative bias towards building 'yet another CRM tool'.

In this week’s episode of This Much I Know, Carlos sits down with co-founder, Martin Henk as he shares the journey so far including challenges in product, growth, pricing and fundraising.

Tune in to hear how Pipedrive has managed to stand out in so competitive a market and why swapping out marketing hacks for brutal product simplicity has been the key to gaining customers and accelerating growth.

Links:
Martin - LinkedIn: www.linkedin.com/in/martinhenk
Martin - Twitter: twitter.com/henkmrtn
Martin - Medium: medium.com/@nokkloom
Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal
Carlos - Twitter: twitter.com/cee
Carlos - Medium: sdca.mp/2entVR3

Pipedrive: www.pipedrive.com
Seedcamp: www.seedcamp.com

Pipedrive: Martin Henk, co-founder

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

Pipedrive: Martin Henk, co-founder

The Seedcamp Podcast