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Podcast 154: Start With Why with Simon Sinek

Sean Ellis is an entrepreneur, growth hacker, and founder of Qualaroo and GrowthHackers.com, the top online community to learn and share about ethical online marketing techniques that drive effective, scalable and sustainable growth. He joins Chikodi Chima on this first episode of Champions of Marketing to talk about the culture of experimentation, driving growth trough code and how to write content that your users will love. 

Sean Ellis / Growth Hackers

In this episode of the Seedcamp Podcast, we were joined by Sheila Marcelo, Founder, Chairwoman & CEO of Care.com. 

Sheila joined Seedcamp on our US tour to meet with our Founders and talk about the personal life experiences and passion that led to her building Care.com, the world’s largest online care destination. She touches on everything from creating company culture and failing fast as a young Founder, to scaling the company and being coached as a CEO.

Sheila Marcelo, Founder of Care.com

Phil Libin, Co-Founder and Chairman of Evernote and Managing Partner of General Catalyst Partners, joined Carlos Espinal for a chat at Web Summit in Dublin. 

Phil and Carlos discuss everything from his long-standing career as a CEO, looking at his key advice for managers making the transition from early-stage leader to the CEO of a growth company, to the origins of Evernote and, in Phil’s new role in Venture Capital, what the future of apps looks like. Phil gives insight into the thoughts that led to him stepping down as CEO of Evernote as the company scaled. Debating when to recognise that someone skilled in running larger organisations makes sense for your business and that you can hire the best talent. 

Phil Libin, Co-Founder & Chairman of Evertnote and Managing Partner, General Catalyst Partners

Ben Drury, Founder of 7Digital, joined Seedcamp’s Dave Haynes for this interview talking through his journey as an entrepreneur. From starting in the first dot-com boom within early online music tech to building 7Digital during the dot-com crash, Ben discusses everything from building new services for a new era of technology, acquiring and selling other companies, to 7Digital’s own IPO. 

Ben Drury, Founder of 7Digital

In this episode, Carlos was joined by Damian Kimmelmann, Co-Founder and CEO of DueDil, a fintech company that provides accurate, comprehensive and up-to-date private company data. 

After talking through Damian's background as a serial entrepreneur and the idea that built DueDil, we switch focus and talk through sales, looking at how to find and scale a b2b sales team.

Damian Kimmelmann, Co-Founder and CEO, DueDil

Starting by scoring a first interview with Guy Kawasaki Harry Stebbings walks us through how he started his network from scratch and built his massive following for his 20 Minute VC podcast show. 

In this podcast, Harry shares his story with Carlos giving unique insights on to some of the amazing marketing efforts that he has created to drive user growth and retain his audience all while highlighting the accomplishments of his interviewees. Discover how he uses channels like Snapchat, Facebook and Twitter to drive his audience to the show and how he discovered which channels best converted for him.  

www.thetwentyminutevc.com
www.twitter.com/HarryStebbings
www.seedcamp.com
www.carlosespinal.com

Harry Stebbings, Founder of the 20 Minute VC Podcast

“If you don’t have experimentation across the full customer journey, you’re going to have a hard time growing any business,” says Sean Ellis, who coined the term ‘growth hacker’ in 2010 after using such techniques to ignite spectacular, low-cost growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. 

Sean is an entrepreneur, investor and startup advisor. He founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon, and is the co-author of Hacking Growth, published in April 2017. He founded and runs GrowthHackers.com, the number one online community built for growth hackers.

Speaking to Seedcamp partner Carlos Espinal, Sean demystifies the principles of growth hacking. He goes behind the scenes of the Silicon Valley giants famous for having deployed innovative, experimental and data-driven methods to drive growth, including Uber, Facebook, Airbnb and Dropbox, where he served as the company’s first marketer.

Sean discusses some of the actionable insights from his new book - including how startup founders can build growth teams, validate product decisions, discover the right ‘north star metric’ (such as drives taken in Uber’s case) to guide business decisions, and generate insights from data that spans the entire customer journey.

Show notes:
Carlos Medium: sdca.mp/2entVR3
Seedcamp: www.seedcamp.com
GrowthHacking.com

Related bio links: 
Carlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee
Sean: linkedin.com/in/seanellis / twitter.com/SeanEllis

Growth hacker Sean Ellis on expanding through experimentation

<p>From finding a North Star Metric to experimenting across the full customer journey, Sean Ellis, founder and CEO at GrowthHackers and Dropbox's first marketer, shares his formula for creating sustainable, long-term growth in a business.</p>

Sean Ellis, CEO at Growth Hackers

Amy Edmondson, professor at Harvard Business School, first identified the concept of psychological safety in work teams in 1999. Since then, she has observed how companies with a trusting workplace perform better. Psychological safety isn't about being nice, she says. It’s about giving candid feedback, openly admitting mistakes, and learning from each other. And she argues that kind of organizational culture is increasingly important in the modern economy. Edmondson is the author of the new book "The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth.”

IdeaCast

666: Creating Psychological Safety in the Workplace

Kieran Setiya, a philosophy professor at MIT, says many people experience a mid-career crisis. Some have regrets about paths not taken or serious professional missteps; others feel a sense of boredom or futility in their ongoing streams of work. The answer isn't always to find a new job or lobby for a promotion. Motivated by his own crisis, Setiya started looking for ways to cope and discovered several strategies that can help all of us shift our perspective on our careers and get out of the slump without jumping ship. He is the author of the HBR article "Managing Your Mid-Career Crisis."

669: How to Cope With a Mid-Career Crisis

Pipedrive has become the dominant player in the sales CRM market, with over 80,000 businesses using it daily. Their story to the top features persistence and overcoming a lot of negative bias towards building 'yet another CRM tool'.

In this week’s episode of This Much I Know, Carlos sits down with co-founder, Martin Henk as he shares the journey so far including challenges in product, growth, pricing and fundraising.

Tune in to hear how Pipedrive has managed to stand out in so competitive a market and why swapping out marketing hacks for brutal product simplicity has been the key to gaining customers and accelerating growth.

Links:
Martin - LinkedIn: www.linkedin.com/in/martinhenk
Martin - Twitter: twitter.com/henkmrtn
Martin - Medium: medium.com/@nokkloom
Carlos - LinkedIn: www.linkedin.com/in/carloseduardoespinal
Carlos - Twitter: twitter.com/cee
Carlos - Medium: sdca.mp/2entVR3

Pipedrive: www.pipedrive.com
Seedcamp: www.seedcamp.com

Pipedrive: Martin Henk, co-founder

In this episode of the Data Show, I spoke with Kartik Hosanagar, professor of technology and digital business, and professor of marketing at The Wharton School of the University of Pennsylvania.  Hosanagar is also the author of a newly released book, "A Human’s Guide to Machine Intelligence," an interesting tour through the recent evolution of AI applications, which draws from his extensive experience at the intersection of business and technology.

Algorithms Are Shaping Our Lives—Here's How We Wrest Back Control

Angel Steger serves as our guide on a trek to better understand the still developing speciality of growth design. She shares lessons learned from her roles leading the function at Dropbox and Pinterest, and outlines tactics for early-stage startups looking to source, interview and onboard growth designers of their own.

Angel Steger on Defining Growth Design: The Guide to the Role Most Startups are Missing

This Much I Know is the podcast from Seedcamp, Europe’s seed fund.

Tune into hear the inside story from startup founders, investors and leading tech voices: the people who’ve built businesses, scaled globally, failed fantastically and learnt massively.

Seedcamp invests early in world-class founders attacking large, global markets and solving real problems using technology. Seedcamp provides the infrastructure to fast-track a founder’s vision and create value through immediate access to smart capital, a lifelong community of support and a global network built upon a decade’s experience backing exceptional talent.

Pipedrive: Martin Henk, co-founder

The Seedcamp Podcast