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Female rapper and songwriter, Jarova, is a force to be reckoned with. Her power anthems with deep bass and memorable melodies with her contrasting controlled vocals, create the perfect soundtrack for the female empowerment generation. Basically, bangers and bops!

Born in St. Petersburg Russia, Jarova moved to New York City when she was 8 years old. Raised by her mother and older sister, Jarova's female empowerment themes are inspired by her mother's determination to create a better life for her two daughters.

Growing up in NYC in the early 2000's, the melting pot of cultures and the golden age of hiphop, were the backdrop for Jarova's sound and feel today. Jarova played the viola and took acting classes growing up, and she did not expect to do music as an adult making her path less traditional.

After high school Jarova attended college and studied Political Science, she then found a steady career in law after graduation but after a few years realized that she wanted to pursue her musical dreams after all.

Jarova now resides in Miami, Florida but is no stranger to being the new girl or feeling like an outsider. Jarova admits that she's always felt a little different, moving around a lot and having to make new friends quickly in new cities.

Jarova started Digital Dive Marketing in 2017, a successful marketing company in the finance space, after leaving her legal career to explore entrepreneurship as the vehicle for her music career.

Her first studio project in Miami was inspired by her new entrepreneurial journey, known as the "New Money" era. Years earlier, Jarova used to only dream about becoming a boss while on the subway going to her paralegal job, which had now become a reality.

In 2020, Jarova started her own independent record label called Outloud Records. Jarova raps about the struggles of being a woman, an entrepreneur, about overcoming limited mindsets, about relationships and more.

Contact:
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