Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services.

As a marketing strategy

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click (PPC) campaigns, depending on the site operator's goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.

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What Is SEO

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Situated in India, SEO FEATURES has earned huge amount of notoriety for best practices and conveyance brings about expert website streamlining. Our group of remarkably qualified and gifted internet searcher marketing streamlining authorities have years of experience to help drive activity to your site and guarantee higher rankings on web index pages. 

As one of the best seo organizations in the world, we have worked with customers from each corner of the earth. If you require worldwide or nearby inquiry enhancement, we offer competitive site design improvement bundles to suit your unique requirements. 

Our corporate policy

SEO FEATURES is a leading edge seo company india that furnishes proficient website improvement administrations incorporating catchphrase research, On Page and Off Page streamlining, external link establishment, pay for every click (PPC) administration, site designing and advancement, and an expert online SEO campaign, which is the best thing about us. A website improvement pro will help your company benefit from enhanced internet searcher rankings and expanded movement, empowering you to focus on your business exercises. We take pride in using just moral White Hat strategies to help you accomplish top 10 rankings for your site. 

We follow a 7-point set of ethical and corporate values. The points are as follows:

•	Obligation and ethics 
•	Singular and coordinated methodology 
•	Continuous specialized and quality change 
•	Transparency and open correspondence 
•	Focus on effects 
•	Professionalism 
•	Quality results at affordable prices 

We pride ourselves on being a moral SEO firm and don't guarantee miraculous results for the simple purpose of pulling in your business. While we ensure you the best results, we do so with a sensible timetable that is particular to your unique situation. We likewise comprehend that a lot of small scale businesses could be threatened by the expense numerous fraudulent SEO firms charge. If you are an extensive or little company, we will make your plan work for you. As an India based company, we can offer globally acclaimed SEO administrations at sensible costs.

Call: +91 80959 16888
email: support@seofeatures
Skype: Jootoor
Gtalk: Jootoor
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How to Write Articles

Whether it's for a magazine, newspaper, your teacher, or even wikiHow, writing an amazing article is within your grasp. Here are a few basic steps to take to craft an interesting, informative article.

1) Get to know your audience. Decide who you need to write for before proceeding with planning or writing an article. Writing for an academic audience vs. writing for pre-teens is very different and you will need to plan accordingly. 

2) Identify the needs of your readership. What do your readers need to know? How does your own knowledge match up against the information they need? This will be the easiest way for you to find a topic to write about. You can also extensively research information that you don’t know, so don’t be deterred by that.
• See how other authors write articles on similar topics for similar readers. Learn from them their style and their way to write an article.

3) Be unique. If you are writing an article about something that other people are also writing about, try to be unique in how you approach the material. You should add to the conversation, not exist alongside it. This will draw your readers in and keep them coming back for more.
•Write about your topic in a way that no one has ever written about it before. You can take a different tone, a more visual approach, or any number of other methods of altering the material.
• Bring new ideas to the topic. Make suggestions or offer information that other people don’t have. This will give people a reason to read your work over others.

Credits: wikihow & EzineArticles



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Professional SEO Executive in Bangalore, Karnataka, India. I have started my career in seo at Sufalam technologies since last 3 year. In very short time, I have successfully done my work for many business categories. I believe in unique work to focus on both domestic and international market to serve best seo services in India.

I have been working successfully in last year with customers to provide SEO services, SEM services, seo consulting, and targeted country wise traffic and Google search engine ranking services.

My main goal is to do work in unique organic way in any IT Company, search engine Optimization Company, software development company in any country to reach a significant amount of reserves by outsourcing either complete or part of there, of their SEO campaigns from us. For more detail please visit http://www.SEOFEATURES.com

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