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SideHustlePro

Casting Lifestyle Pods

Today on the show, I am introducing you to my best kept secret: the woman who has taught me to turn my knowledge into a valuable, premium course.
Her name is Danielle Leslie and she founded Culture Add™ Labs to help companies and individuals uncover their Culture Add™ and launch profitable products online. She is also the creator of #CourseFromScratch, an 8-week online intensive that helps people create & launch their profitable & poppin’ online courses.

She has been an online marketer in Silicon Valley for almost 10 years and helped personal brands & influencers, including Guy Kawasaki, earn collectively millions of dollars by launching their online courses.

One of the reasons I wanted to have Danielle on the show is because her framework for course launches addresses our common human tendency to get stuck on the preparation part and delay your launch.

She teaches people like myself to not fall into the trap of creating your course content all before you’re ready to launch and instead, focus on what she calls the 4Cs. She breaks this all down in her masterclass, which you can sign up for at SideHustlePro.co/CourseFromScratch if you are interested.

In my own case, I have wanted to launch a podcast training program for almost a year, and I have been dragging my feet because:

I was overwhelmed with the thought of breaking all of the content down
I knew it was really valuable information that could make people thousands of dollars and thus I knew I would need to charge a premium price point (and I was SCARED to set that premium price point)

I turned to Danielle and with her guidance, I launched my podcast accelerator as an invite only program in February and it’s been an AMAZING experience so far.

What I’ve learned from Danielle is:
Focusing on creating a course that truly meets your student’s needs, means creating it with their active feedback, not creating it in a vacuum without their input 
I’ve also learned that it’s not going to be perfect the first time you do it so you have to get down to business and start, so you can improve.

On today’s episode, Danielle gets into:
Her straight line to the cash formula that shatters the most popular course creation narrative
The tools she used to do a $20,000 course launch in 60 days with no email list
Her MVC method to not overthink your launch and to pre-sell your course
How her online course made $25,000 alone in one month on Instagram...and how it has exploded since then.
As this episode premieres, Danielle just crossed the $100,000 mark, her first six figure month. And in today’s episode, she breaks down how she’s quickly approaching $1M in revenue this year

If you want to learn how Danielle’s online course made $100,000 in one month alone from Instagram listen to this entire episode, and remember to sign up for her Course From Scratch class at SideHustlePro.co/CourseFromScratch.

Announcements
Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info
Danielle Leslie - @DanielleLeslie
Side Hustle Pro – @sidehustlepro
#SideHustlePro

Ep 85: Danielle Leslie Is Growing Her Online Course into a Million Dollar Business

Today in the guest chair we have Advanced sales funnel strategist and business success coach Kim McCarter. I’m very excited about this episode because it is more of a workshop coaching training style episode than my usual q&amp;as. Kim and I really go deep on funnels and I’m asking her all the questions that I genuinely have myself. I didn’t even know what a sales funnel was when I first set up my email list. But, as I grow as a business woman, I’m learning how to cultivate a relationship with my email list, and that’s something Kim knows all about. Described as "THE sales funnel strategist and gospel truth on business", Kim's advanced funnel strategies have helped clients clarify their message, build a relationship with their audience and earn multi six figures. She’s also the self described funnel trap queen and is living proof that it’s never too late to make your dreams a reality. She uses her experience to empower other women to live &amp; be their authentic selves. On today’s episode, we discuss:  Why every business that wants to make money needs to understand sales funnels and email marketing How to set up your first simple sales funnel How to get clear on who you want to work with How to figure out what you want to sell and so much more!  &nbsp; Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Kim McCarter FunnelTrapQueen.com  Beyonce Funnel Hack Super Soul Sundays Creative Quest Book Cathy Hughes  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Kim McCarter - @mskimmccarter Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 110: Everything You Need to Know About Sales Funnels w/ Expert Kim McCarter

Today in the guest chair is Angelica Nwandu. Angelica is the founder of The Shade Room, a media company that covers celebrity news and celebrates black culture. With over 14 million followers on Instagram alone, The Shade Room has become the it-destination for breaking national stories. Angelica herself was named as one of the Forbes "30 under 30" in 2016 and has created an empire that inspired Refinery 29 to dub her "the Oprah of our generation.” Angelica, as you’ll hear on the episode, is someone who is so fascinating to me, because she didn’t have a blueprint. But her confidence is contagious. She may not have known for sure that what she would create would work, but something inside of her made her believe it would work. That’s the kind of confidence we all need to have. On today’s episode, we’ll get into:  How Angelica got her start How her foster care upbringing influenced her life’s path And how she revolutionized celebrity news starting with a laptop, wifi, and an Instagram account  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  The Shade Room Masters of Scale Leaders Eat Last  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: The Shade Room - @theshaderoom Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 111: How The Shade Room Founder Angelica Nwandu Launched A Media Company on Instagram

Today in the guest chair is Catherine Soliz-Rey. Catherine is a Self Transformation Strategist for Women and the founder of the Fiercer Woman brand, where she empowers and motivates women with ways to get past their blocks and become their fiercest selves in life and business. Fun fact, when I first started my blog back in 2015, Catherine was one of the first people I come across. I came across Catherine when I was starting out in side hustling. I was attracted to her authentic approach to sharing marketing and content creating tips. She is personally someone I have purchased content from and learned from, and I always like sharing some of my best kept secrets with the side hustle pro audience, so I had to have her in the guest chair. Today, I still look to Catherine for motivation to not let fear of what might go wrong hold me back and just do it. Catherine has used her marketing expertise to train hundreds of entrepreneurs how to build their brand and do the personal development work necessary to breakthrough. She has done this through online training programs, courses, and live speaking events. Helping women elevate so they can step into their true potential, and live to the fullest is her primary goal. On today’s episode we get into:  How to overcome the mental barriers that keep you stuck and stagnant How to create habits that move the needle How she overcame her rock bottom moment and is now able to inspire other women to step into their greatness   Now, let’s get into it  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  FiercerWoman.com Fiverr.com Speed of Implementation Manifestation Babe podcast Brendon Burchard’s The Charged Life Shanel Cooper Sykes  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Catherine Soliz Rey - @fiercecatherine Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 114: How to Kick Imposter Syndrome to the Curb and Become a Fiercer Woman w/ Catherine Soliz Rey

Today’s guest is Jereshia Hawk. Jereshia is an Income Strategist and recent Corporate Dropout who helps content creators, coaches, and consultants 4X their revenue through online positioning and sales strategy. Before starting her own business, Jereshia was a Civil Engineer on the leadership track to become the next generation of leadership at her company. She was the lead engineer on a $400M pipeline project. She had no plans to leave her corporate job to become an entrepreneur. But as she learned to package her corporate training into lessons that could help other entrepreneurs sell their service based business, she shifted her career plans. Today, she teaches others her PROVEN process to build a 5-Figure business selling your services online. On today’s episode we get into:  How to develop your signature serviceHow to determine how to price your services Why she continued to side hustle after booking her first $60,000 in sales And so much more!  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play This episode is brought to you by: WIDOWS, the movie.WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, GILLian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson. And it arrives in theaters everywhere on November 16! Check out the trailer here. This episode is also brought to you by Skillshare. Skillshare is offering Side Hustle Pro listeners a limited time offer of 2 months of Skillshare for just 99 cents. To sign up, go to  Skillshare.com/hustlepro Links mentioned on this episode  Acuity scheduling Draw the Circle book JereshiaHawk.com/Masterclass  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Jereshia Hawk - @jereshiahawk Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 115: How This Corporate Dropout Went From Engineering to Launching A 6-Figure Coaching Business w/Jereshia Hawk

Today in the guest chair we have Brittany Hennessy. Brittany is a marketer and the author of INFLUENCER: Building Your Brand in the Age of Social Media. She was the first-ever Senior Director of Influencer Strategy &amp; Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the INFLUENCER book templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. So, as usual, when I discover something useful, I want to share it with you guys. I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor an event, a podcast, a blog, or if you are invited to speak on a panel, this will be the episode to consult. Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play This episode is brought to you by: WIDOWS, the movie WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, Gillian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson. Widows arrives in theaters on Friday! Watch more here. Links mentioned on this episode  WIDOWS movie INFLUENCER Book  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Brittany Hennessy - @mrsbrittanyhennessy Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 118: Building Your Brand, Growing Your Following &amp; Leveraging INFLUENCE w/ Brittany Hennessy

Today in the guest chair is Sakita Holley, the Founder/CEO of House of Success PR. Since 2011, Sakita’s firm House of Success PR has worked with a wide array of clients that include African Pride, Lottabody, KinkyCurlyYaki, Harlem Arts Festival, Heat Free Hair and more. In addition to her PR work, she also hosts a popular business podcast called Hashtags and Stilettos, which is designed to help millennial women win at work, in business and everywhere in between. Sakita has been featured by Essence Magazine, Black Enterprise, Women's Biz Journals, xoNecole AND more for her PR and business expertise. In 2017, Sakita was named as one of PRWeek's 40 Under 40 honorees and she is a proud graduate of Howard University. Sakita played a special role in the beginning of this side hustle Pro podcast and you'll hear all about that in this episode. She is someone who inspires me to keep it moving and has always driven home to me that done is better than perfect.In this episode we are going to be breaking down how to start charging for your expertise and stop doing things for free because we are going into 2019 and we are charging for our expertise. You are going to start making money from your side hustle and we are going to get rid of the intimidation and fear that can come with setting our rates and charging folks. You’ll learn How Sakita started her own PR company and the financial struggles that she faced. You'll also hear how she learned how to set her rates and of course we get into how to start charging for your services including when to be flexible.  Listen on Apple Podcasts, Soundcloud, Stitcher This episode is brought to you by: Care/of. For 25% off your FIRST month of personalized care/of vitamins, visit takecareof.com and enter promo code sidehustle. Skillshare. Skillshare is offering Side Hustle Pro listeners a limited time offer of 2 months of Skillshare for just 99 cents. To sign up, go to  Skillshare.com/hustlepro Links mentioned on this episode  G Suite for Google Boomerang plugin The Personal Touch by Terrie Williams Dia Simms Mona Scott Young  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Sakita Holley - @misssuccess Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 123: How to Start Charging for Your Expertise And Stop Doing Things For Free w/Sakita Holley

Today in the guest chair we have Krystle Rowry (better known as Kriss), a Web Designer and Brand Strategist majorly obsessed with online marketing, launching and revenue growth. Kriss specializes in strategically building 6, 7 and even 8-figure brands alongside each of her clients.As a professional designer for over 10 years, Kriss has had the pleasure of creating design&nbsp;strategies for New York Times best selling authors, Oprah endorsed thought-leaders, top&nbsp;YouTubers, content creators, leading podcasters and even a Grammy award-winning artist. Some of her notable clients include Marie Forleo, Franchesca Ramsey, Hey Fran Hey, Luvvie Ajayi, Danielle Leslie and moreKriss has designs featured on BuzzFeed, Essence, and Refinery 29 and on television including&nbsp;VH1, TVOne, and The Food Network.  On today’s episode, we discuss how she got started, how she built her own web design and brand strategy business, and what YOUR website needs for your business to flourish.  Listen on Apple Podcasts, Soundcloud, Stitcher This episode is brought to you by: FreshBooks. Try FreshBooks FREE for 30 days. Go to FreshBooks.com/SIDEHUSTLEPRO and enter SIDE HUSTLE PRO in the how did you hear about us section to get started. Skillshare. Skillshare is offering Side Hustle Pro listeners a limited time New Years offer of 2 months of Skillshare FREE. To sign up, go to  Skillshare.com/nicaila Links mentioned on this episode  Clarity.FM KrissDidIt.com Danielle Leslie’s episode of Side Hustle Pro  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Krystle Rowry - @KrissDidIt Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 126: What Your Website Needs For Your Business to Flourish w/ Krystle Rowry

Today in the guest chair is Dreena Whitfield, the founder of WhitPR, a New Jersey-based boutique strategic communications firm. Dreena has had an amazing and diverse career thus far, which has spanned spearheading communications and marketing efforts for leaders in the nonprofit, corporate and political sectors, as well as small businesses throughout the TriState Area. Her clients have been featured on Good Morning America, in The New York Times, Essence, and more. You may be familiar with WhitPR client The Budgetnista, who has graced The Side Hustle Pro guest chair, and has made several appearances on The Real Daytime television show. On today’s episode, we learn how Dreena started WhitPR in her living room in 2009; with no clients, no media contacts, and no mentors, the side job she worked for years to invest in her business during the early stages, and what side hustlers need to know about when and how to get press for your business when you’re just getting started.  Listen on Apple Podcasts, Soundcloud, Stitcher This episode is brought to you by: Gusto. Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country.&nbsp;And as a listener, you’ll get three months&nbsp;free when you run your first payroll. Sign up and give it a try at  Gusto.com/shp. Skillshare. Skillshare is offering Side Hustle Pro listeners a limited time New Years offer of 2 months of Skillshare FREE. To sign up, go to  Skillshare.com/nicaila Links mentioned on this episode  Whit PR  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Dreena Whitfield - @DreenaWhitPR Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 128: How to Get Press For Your Business When You're Just Starting Out w/ Dreena Whitfield of Whit PR

Hi, I'm Nicaila, a Social Media Marketer turned Side Hustle Pro. I'm also the host of the Side Hustle Pro podcast, the first and only podcast to highlight Black women entrepreneurs who scaled from side hustle to profitable business.