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Today on the show, I am introducing you to my best kept secret: the woman who has taught me to turn my knowledge into a valuable, premium course.
Her name is Danielle Leslie and she founded Culture Add™ Labs to help companies and individuals uncover their Culture Add™ and launch profitable products online. She is also the creator of #CourseFromScratch, an 8-week online intensive that helps people create & launch their profitable & poppin’ online courses.

She has been an online marketer in Silicon Valley for almost 10 years and helped personal brands & influencers, including Guy Kawasaki, earn collectively millions of dollars by launching their online courses.

One of the reasons I wanted to have Danielle on the show is because her framework for course launches addresses our common human tendency to get stuck on the preparation part and delay your launch.

She teaches people like myself to not fall into the trap of creating your course content all before you’re ready to launch and instead, focus on what she calls the 4Cs. She breaks this all down in her masterclass, which you can sign up for at SideHustlePro.co/CourseFromScratch if you are interested.

In my own case, I have wanted to launch a podcast training program for almost a year, and I have been dragging my feet because:

I was overwhelmed with the thought of breaking all of the content down
I knew it was really valuable information that could make people thousands of dollars and thus I knew I would need to charge a premium price point (and I was SCARED to set that premium price point)

I turned to Danielle and with her guidance, I launched my podcast accelerator as an invite only program in February and it’s been an AMAZING experience so far.

What I’ve learned from Danielle is:
Focusing on creating a course that truly meets your student’s needs, means creating it with their active feedback, not creating it in a vacuum without their input 
I’ve also learned that it’s not going to be perfect the first time you do it so you have to get down to business and start, so you can improve.

On today’s episode, Danielle gets into:
Her straight line to the cash formula that shatters the most popular course creation narrative
The tools she used to do a $20,000 course launch in 60 days with no email list
Her MVC method to not overthink your launch and to pre-sell your course
How her online course made $25,000 alone in one month on Instagram...and how it has exploded since then.
As this episode premieres, Danielle just crossed the $100,000 mark, her first six figure month. And in today’s episode, she breaks down how she’s quickly approaching $1M in revenue this year

If you want to learn how Danielle’s online course made $100,000 in one month alone from Instagram listen to this entire episode, and remember to sign up for her Course From Scratch class at SideHustlePro.co/CourseFromScratch.

Announcements
Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info
Danielle Leslie - @DanielleLeslie
Side Hustle Pro – @sidehustlepro
#SideHustlePro

Ep 85: Danielle Leslie Is Growing Her Online Course into a Million Dollar Business

Have you ever been in the airport, walked into a store or restaurant, and wondered who owns it or how that particular store got such prime real estate? Well, today’s guest will shed light on an industry I personally knew very little about. And I promise you you will never look at an airport news, gift shop, or restaurant the same way again. Her name is Mary Morgan and she is the President of Morgan Group Ventures, Inc. Mary entered the airport arena initially as a consultant to the Metropolitan Washington Airport Authority which sparked an interest in airport concessions. After five years of management consulting, Mary decided she wanted to focus solely on concessions and obtained her first inline retail location (Pen &amp; Prose Boutique), which she continues to operate today. Following five years of retail operations, Mary entered a partnership with HMSHost where she has been able to jointly bid, win and operate food and beverage and news and gift locations within airports. Today, Mary operates independently and in conjunction with HMSHost multiple locations in National, Dulles and BWI Airports. Mary has also operated concessions in Philadelphia International Airport. Prior to founding Morgan Group Ventures, Mary worked in Fortune 100&nbsp;companies providing financial services, strategy, process redesign and information&nbsp;technology services. She is also a CPA and received her BS in Accounting from&nbsp;Virginia Commonwealth University and her MBA in Finance and Marketing from the&nbsp;University of Pennsylvania’s Wharton School. Today, Mary shares:  The barriers to entry in airport retail The inside scoop on getting your business into an airport The keys to success in airport retailing And more!  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Morgan Group Ventures Pen &amp; Prose Boutique HMS Host Cathy Hughes  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 105: Meet the African-American Woman Dominating the Airport Retail Landscape

Today in the guest chair is Aycee Brown. Aycee is the founder and Chief Sleep Officer of Goodnight Darling Co. Goodnight Darling is a luxury retail line designed to promote healthy sleep habits and provide sleep-inducing wares. Founded in 2016, Goodnight Darling utilizes expert studies to develop products for enhancing the sleep experience. Goodnight Darling has partnered with West Elm Local on the east coast and several luxury boutiques. In addition to Aycee’s extensive work in building a brand trusted for increasing sleep quality, her commitment to educating her community on the effects of respecting rest rituals has made her a voice of authority in the self-care and sleep arena. She is now recognized for her uncanny ability to develop modern, posh products that soothe the body, relax the mind, and put her customers to sleep. On today’s episode, you’ll learn how Aycee successfully side hustled and got her niche brand in West Elm and more. Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Goodnight Darling Co Aycee Brown  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Sponsors Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. As a Side Hustle Pro listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at  Gusto.com/SHP​ Skillshare is offering Side Hustle Pro listeners a limited time offer of 2 months of Skillshare for just 99 cents. To sign up, go to  Skillshare.com/hustlepro Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Goodnight Darling Co -  @goodnightdarlingco Aycee Brown - @ayceebrown Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 108: How To Get Your Niche Brand Into Major Retailers with Aycee Brown

Today, I am finally back with another solo episode to share my entrepreneur diaries, how it’s been going, 9 months into entrepreneurship.True confession, these episodes are the HARDEST for me to do. I feel like I have so much going on in my head and it’s hard to unpack it or know how to unpack it in the way that will be most helpful to others. So I put it off.Here’s the deal: I have good days, I have bad days, I have days where I feel like I know exactly what I’m doing, where I want to go, and the path I need to take to get there.On other days, I feel like, I don’t what the hell am I doing. I melt into a ball of sadness and confusion because I feel like, I don’t know what this is all leading me to. I’m just being honest. On those days, I feel like I’m supposed to have it all figured out and I don’t and I’m a disappointment to myself and others.Clearly, you can see that I’m very hard, too hard on myself.I’m working on that.So in this episode, I’m going to share with you what I know right now: What’s worked, what hasn’t worked 9 months in, what i’m still figuring out, and what I’m encouraged by.I talk about how I’m dealing with loneliness, imposter syndrome, the highs and lows of having my own business, learning to sell my services, and so much more! Get into it here. Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Podcast Coaching  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 109: Entrepreneur Diaries: What I’ve Learned 9 Months into Entrepreneurship

Today in the guest chair we have Advanced sales funnel strategist and business success coach Kim McCarter. I’m very excited about this episode because it is more of a workshop coaching training style episode than my usual q&amp;as. Kim and I really go deep on funnels and I’m asking her all the questions that I genuinely have myself. I didn’t even know what a sales funnel was when I first set up my email list. But, as I grow as a business woman, I’m learning how to cultivate a relationship with my email list, and that’s something Kim knows all about. Described as "THE sales funnel strategist and gospel truth on business", Kim's advanced funnel strategies have helped clients clarify their message, build a relationship with their audience and earn multi six figures. She’s also the self described funnel trap queen and is living proof that it’s never too late to make your dreams a reality. She uses her experience to empower other women to live &amp; be their authentic selves. On today’s episode, we discuss:  Why every business that wants to make money needs to understand sales funnels and email marketing How to set up your first simple sales funnel How to get clear on who you want to work with How to figure out what you want to sell and so much more!  &nbsp; Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Kim McCarter FunnelTrapQueen.com  Beyonce Funnel Hack Super Soul Sundays Creative Quest Book Cathy Hughes  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Kim McCarter - @mskimmccarter Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 110: Everything You Need to Know About Sales Funnels w/ Expert Kim McCarter

Today in the guest chair is Angelica Nwandu. Angelica is the founder of The Shade Room, a media company that covers celebrity news and celebrates black culture. With over 14 million followers on Instagram alone, The Shade Room has become the it-destination for breaking national stories. Angelica herself was named as one of the Forbes "30 under 30" in 2016 and has created an empire that inspired Refinery 29 to dub her "the Oprah of our generation.” Angelica, as you’ll hear on the episode, is someone who is so fascinating to me, because she didn’t have a blueprint. But her confidence is contagious. She may not have known for sure that what she would create would work, but something inside of her made her believe it would work. That’s the kind of confidence we all need to have. On today’s episode, we’ll get into:  How Angelica got her start How her foster care upbringing influenced her life’s path And how she revolutionized celebrity news starting with a laptop, wifi, and an Instagram account  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  The Shade Room Masters of Scale Leaders Eat Last  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: The Shade Room - @theshaderoom Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 111: How The Shade Room Founder Angelica Nwandu Launched A Media Company on Instagram

Today in the guest chair are the ladies of Curly Girl Collective. Curly Girl Collective is comprised of Charisse, Gia, Melody, Simone and Tracey. Curly Girl Collective’s vision is to be a change agent in the beauty industry by connecting, empowering and celebrating women of color around the world. Their mission is to create innovative experiences that celebrate natural beauty and showcase the best brands for women of color. And they have done so with signature events that have taken the natural world by storm. You may know them best for their signature event, CURLFEST, which takes place annually in the summer in prospect park. These ladies went from dreaming up a vision for this business during a potluck in one of their apartments to now producing a large scale, activation filled experience for natural hair women with brand partners like Shea Moisture, Target, BET and more! Most importantly, these women are dear friends, and running a business with your girlfriends is no easy feat On today’s episode we get into:  How to run a successful business with close friends How they each juggle their full time careers with a major and successful side hustle that is Curly Girl Collective You’ll also learn a fun fact about my personal connection to Curly Girl Collective And so much more!  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Curly Girl Collective CURLFEST  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Sponsors Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. As a Side Hustle Pro listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at  Gusto.com/SHP​ Skillshare is offering Side Hustle Pro listeners a limited time offer of 2 months of Skillshare for just 99 cents. To sign up, go to  Skillshare.com/hustlepro Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Curly Girl Collective - @CurlyGirlCollective Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 112: How to Run a Business with Your Friends with Curly Girl Collective

Today in the guest chair is Catherine Soliz-Rey. Catherine is a Self Transformation Strategist for Women and the founder of the Fiercer Woman brand, where she empowers and motivates women with ways to get past their blocks and become their fiercest selves in life and business. Fun fact, when I first started my blog back in 2015, Catherine was one of the first people I come across. I came across Catherine when I was starting out in side hustling. I was attracted to her authentic approach to sharing marketing and content creating tips. She is personally someone I have purchased content from and learned from, and I always like sharing some of my best kept secrets with the side hustle pro audience, so I had to have her in the guest chair. Today, I still look to Catherine for motivation to not let fear of what might go wrong hold me back and just do it. Catherine has used her marketing expertise to train hundreds of entrepreneurs how to build their brand and do the personal development work necessary to breakthrough. She has done this through online training programs, courses, and live speaking events. Helping women elevate so they can step into their true potential, and live to the fullest is her primary goal. On today’s episode we get into:  How to overcome the mental barriers that keep you stuck and stagnant How to create habits that move the needle How she overcame her rock bottom moment and is now able to inspire other women to step into their greatness   Now, let’s get into it  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  FiercerWoman.com Fiverr.com Speed of Implementation Manifestation Babe podcast Brendon Burchard’s The Charged Life Shanel Cooper Sykes  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Catherine Soliz Rey - @fiercecatherine Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 114: How to Kick Imposter Syndrome to the Curb and Become a Fiercer Woman w/ Catherine Soliz Rey

Today’s guest is Jereshia Hawk. Jereshia is an Income Strategist and recent Corporate Dropout who helps content creators, coaches, and consultants 4X their revenue through online positioning and sales strategy. Before starting her own business, Jereshia was a Civil Engineer on the leadership track to become the next generation of leadership at her company. She was the lead engineer on a $400M pipeline project. She had no plans to leave her corporate job to become an entrepreneur. But as she learned to package her corporate training into lessons that could help other entrepreneurs sell their service based business, she shifted her career plans. Today, she teaches others her PROVEN process to build a 5-Figure business selling your services online. On today’s episode we get into:  How to develop your signature serviceHow to determine how to price your services Why she continued to side hustle after booking her first $60,000 in sales And so much more!  Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play This episode is brought to you by: WIDOWS, the movie.WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, GILLian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson. And it arrives in theaters everywhere on November 16! Check out the trailer here. This episode is also brought to you by Skillshare. Skillshare is offering Side Hustle Pro listeners a limited time offer of 2 months of Skillshare for just 99 cents. To sign up, go to  Skillshare.com/hustlepro Links mentioned on this episode  Acuity scheduling Draw the Circle book JereshiaHawk.com/Masterclass  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Jereshia Hawk - @jereshiahawk Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 115: How This Corporate Dropout Went From Engineering to Launching A 6-Figure Coaching Business w/Jereshia Hawk

Hi, I'm Nicaila, a Social Media Marketer turned Side Hustle Pro. I'm also the host of the Side Hustle Pro podcast, the first and only podcast to highlight Black women entrepreneurs who scaled from side hustle to profitable business.