Today in the guest chair we have Brittany Hennessy. Brittany is a marketer and the author of INFLUENCER: Building Your Brand in the Age of Social Media. She was the first-ever Senior Director of Influencer Strategy &amp; Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon. Before reaching out to Brittany, I read her book and I found it extremely helpful. This year, I found myself on the receiving end of more requests for brand collaborations, partnerships and influencer posts that I ever had before. I used the INFLUENCER book templates to confidently negotiate counter offers or decline opportunities that were not right for my business without burning a bridge. So, as usual, when I discover something useful, I want to share it with you guys. I think that anyone can benefit from Brittany’s knowledge about influencer marketing. Especially if you have plans to build out and monetize your personal brand or ever work with another brand for any reason, for example having them sponsor an event, a podcast, a blog, or if you are invited to speak on a panel, this will be the episode to consult. Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play This episode is brought to you by: WIDOWS, the movie WIDOWS is a modern-day thriller set against the backdrop of crime, passion and corruption from Academy Award-winning director Steve McQueen and co-writer and bestselling author of Gone Girl, Gillian Flynn. The film stars Viola Davis, Michelle Rodriguez, Elizabeth Debicki, Cynthia Erivo, Colin Farrell, Brian Tyree Henry, Daniel Kaluuya, Robert Duvall and Liam Neeson. Widows arrives in theaters on Friday! Watch more here. Links mentioned on this episode  WIDOWS movie INFLUENCER Book  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Brittany Hennessy - @mrsbrittanyhennessy Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 118: Building Your Brand, Growing Your Following &amp; Leveraging INFLUENCE w/ Brittany Hennessy

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Hi, I'm Nicaila, a Social Media Marketer turned Side Hustle Pro. I'm also the host of the Side Hustle Pro podcast, the first and only podcast to highlight Black women entrepreneurs who scaled from side hustle to profitable business.

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Ep 118: Building Your Brand, Growing Your Following &amp; Leveraging INFLUENCE w/ Brittany Hennessy

SideHustlePro

Ep 118: Building Your Brand, Growing Your Following & Leveraging INFLUENCE w/ Brittany Hennessy