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Welcome to the very first episode of Side Hustle Pro. In this episode I’ll share the vision for this podcast and tell you more about me, your host Nicaila Matthews. You’ll hear why quitting my first job at 24, a rejection from Google and taking the path less traveled inspired me to create and grow my side hustle into a profitable brand. &nbsp;Plus, I’ll tell you what to expect each week on the show and give you a sneak peek at our first guest.

Ep 1: Introducing Side Hustle Pro

Today’s guest is Genese Jamilah, Founder of I Don’t Do Clubs, a successful events and lifestyle blog that caters to African American &nbsp;professionals across the country. In 2015, Genese also created the popular Must Love Beards Day Party Series and the first ever Black-Owned Restaurant Month. You’ll hear how Genese built I Don’t Do Clubs into a profitable business and how she got her brand and coins in formation to prepare to leave her day job.

Ep 2:  Genese Jamilah, Founder of I Don't Do Clubs, on When To Turn Your Side Hustle Into Your Main Hustle

What goes into the making of a Venture Capitalist? Wharton graduate and Michigan MBA Stefanie Thomas shifted from a career in banking at Citigroup to centering her passions around support for under-resourced entrepreneurs. But the road to VC was not always clear. Learn about the key experiences she gained at the University of Michigan Ross School of Business, the steps she took to feed her entrepreneurial fire, and the way she set herself on the path to Senior Associate with Impact America Fund.

Ep 3:  Stefanie Thomas, Impact America Fund, on Breaking Down The Doors Of Venture Capital

The words "Side Hustle" means different things to everyone. In this episode I’m breaking down:  The real definition of a side hustle How to tap into your talents to determine what your side hustle should be 5 steps you can take to get started on&nbsp;your side hustle TODAY

Ep 5: What Is A Side Hustle And How Do I Get One?

The number one question I get asked is how to leverage social media to build a brand. When people ask me this, I know that they're really searching for a quick and dirty shortcut to get thousands of followers without having to put in a lot of work. Well I hate to break it to you, but there's no way to build an engaged social media audience without consistent and authentic effort. With over seven years of professional experience as a social media marketing strategist, I've learned firsthand the challenges that come with trying to keep up with changing platforms and algorithms. If you want to be successful in social media, you have to abandon the 'I want to make something that will go viral’ mentality because that's not how it works. On this episode, I'm providing a detailed blueprint for how to grow an active and engaged social media following. I'm going to go over step by step what I've done to grow my own social media accounts and I'll provide a full checklist of resources to measure and grow your social channels, but don't worry, you don't need to take a lot of notes because I've created a downloadable freebie for this episode. So if you go to sidehustlepro.co/episode7 you can see the show notes from this episode and get the FREE step by step checklist for the Side Hustle Pro Social Media Toolkit. My special guest on this episode is&nbsp;Muoyo Okome, Founder of Daily Spark Media &amp; the Daily Spark Entrepreneur Community, who details how he was able to grow his account from a little under 600 followers to 25,000 in less than a year by studying his Instagram insights. He used the data on the most liked and most commented posts to plan his content strategy and explode his social media audience. Show notes from this week's episode: SideHustlePro.co/Episode7 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Ep 7: How to Explode Your Social Media Audience With 5 Steps And Zero Dollars

If you’re an aspiring entrepreneur but you’re not quite ready to give up your day job, you might be thinking about a ‘side hustle’ - a business you can run in your spare time. We’ve got some advice on how to do it, some pitfalls to watch out for, and how you know when it’s time to take the plunge and make your side hustle your full-time job.

The Secret of the Side Hustle - How to Start a Part-Time Business

On this episode, I'm providing an update on how my own side hustle is going. How am I balancing my 9to5 at NPR with my podcast and burgeoning Side Hustle Pro brand and business? I talk about the challenges I’m facing with time management and why I believe time management is a myth. I’m also sharing the best tools I’ve found to help me manage my calendar and organize the Side Hustle Pro process (Shout-out to Amanda Miller Littlejohn for the productivity tips!). I also get into a strategy that I’m using to build my brand and network: attending strategic conferences. I talk about the hustle bombs I learned from Myleik Teele, CEO of curlBOX:  “A real hustler invests in themselves.” “If you are not popping or balling, you do not need to be sleeping in.” “Followers are not dollars.”  Tune in to hear my latest updates in this Side Hustle Pro journey! Links mentioned in this episode:  Doodle Calendly Asana  Show notes from this week's episode:&nbsp;http://sidehustlepro.co/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Episode 9: My Side Hustle Progress

In 2009, Courtney Sanders found herself drowning in debt, bad grades, and almost having to leave college. Three years later, she had paid off all her debt, earned a scholarship, started a business and graduated from college magna cum laude. How did she turn her life around? Find out on this week’s episode. Courtney is an entrepreneur, speaker, and goal ­achievement specialist.&nbsp;Through her training and development company, Think &amp; Grow Chick, LLC, Courtney provides online &amp; in-­person education, mentorship, and community for women, students, and minorities looking to accomplish BIG goals. Courtney reaches nearly 50,000 young professionals every month through her blog and social media platforms. In 2015 she authored the book, Get What You Want: The Ultimate Guide to Figuring Out + Getting What You Want in Life which has since served as a catalyst for several related trainings and programs, including her 2015 live workshop, Launch Your Life. In this this episode, Courtney breaks down:  The inspiration for Think And Grow Chick and when she realized she could help other women How she grew her company into a profitable business How she juggles her side hustle with her full time job The financial wisdom she has learned along the way When she knew it was time to take her side hustle to the next level  Find out about all Courtney’s experience as a woman who has scaled her side hustle to extraordinary levels and is getting ready to make the leap into full time entrepreneurship. Links mentioned in this episode: Think And Grow Chick website Think And Grow Chick Instagram &nbsp;

Ep 10: From Drowning in Debt to Making 5 Figures A Month: Courtney Sanders of Think and Grow Chick

When you’re starting your own business, the company you keep is more important than ever before. On this episode, I'm answering a listener’s question about how to ignore the haters and find a true entrepreneurship support group. I talk about how I found my own tribe and created a mastermind group, and what you can do to find your own entrepreneurship support system. I also get into updates on my own side hustle journey, including: what I’m doing to monetize and my new Side Hustle Pro Shop. Tune in to hear my latest updates in this Side Hustle Pro journey! Links mentioned in this episode:  Facebook Group: https://www.facebook.com/groups/SideHustleProCommunity/ Side Hustle Pro Shop: SideHustlePro.co/Shop Social Media Toolkit: SideHustlePro.co/Episode7 Email Me: Hi@SideHustlePro.co Click here to&nbsp;subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Ep 12: How I Found My Tribe And Formed A Mastermind Group

At the age of 5, Denise Sarkor escaped the Liberian Civil War with family and lived as a refugee in Ivory Coast. Raised in a rough part of NJ by a determined mother, she would go on to graduate from The Wharton School on a full scholarship and obtain her Masters in International Finance and Economic Policy from Columbia University. Although entrepreneurship tugged at her heart, she took a safer path, working as an international banker and development consultant at Goldman Sachs and the World Bank. But after a devastating divorce rocked her to the core, she became fearless. Realizing that Corporate America had led her to yet another glass ceiling, she finally made the leap. On this episode, you’ll learn how she hit the ground running after quitting unexpectedly and how she’s navigating the twists and turns of starting her own business. Topics discussed:  How she honed in on what services she should offer in her business and how she’s managing cash flow The surprising move she’s willing to make to sustain her business Self-publishing her first book and successfully fundraising on Kickstarter Why Poet and Activist Nikki Giovanni wrote her a personal note of congratulations  Links Mentioned:  Clean Closet  The Year I Got In Formation - The New Roots Story  Rich Dads, Before You Quit Your Job New Roots Development, LLC Ingram Spark  10 Things I Learned Fundraising Via Kickstarter  15 Invaluable Laws of Growth  Four Hour Work Week  Nikki Giovanni’s Hand-Written Note The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book, Edition 5 International Coaching Federation  &nbsp; Important Announcements:If you’re not subscribed to the Side Hustle Pro newsletter, you’re missing ALL the #goalgetter tea, OK?? Subscribe here: SideHustlePro.co/SideHustleCorner Side Hustle Pro has a buzzing Facebook group! Get the support you need to create and grow your side hustle in the welcoming Side Hustle Pro Community on Facebook. I’m continually impressed by the level of support and candid conversation happening in our community. Join us here:  SideHustlePro.co/Mastermind More from Denise:  DeniseSarkor.com New Roots Development, LLC  More from Nicaila:  SideHustlePro.co Side Hustle Pro Community  Connect with us on Instagram:  Side Hustle Pro – @sidehustlepro Denise Sarkor – @denisesarkor  #SideHustlePro

Ep 16: First Year Entrepreneur Denise Sarkor Shares How She’s Building Her Business From Scratch

On this episode, I'm sharing the art of reaching out to potential collaborators, customers and clients via the cold email. While many of many of my guests are people I know or have met, 50% of the women I interview on my podcast were complete strangers before I reached out to them via email. In this episode I’m sharing the art of writing enticing cold emails that get responses. Here are some of my key tips: &nbsp;  Preparation   Do your research - Google, social media Consider what’s in it for them Eliminate words like, “pick your brain” from your vocabulary   Keep a Google doc with your email templates and tweak for each individual outreach Revise as you learn what works   Start a Template Document  Make sure every person you reach out to knows why you appreciate their work and the value &nbsp;the collab would bring Be prepared to GIVE before you get Make it EASY for them to collaborate. Propose dates and times (hello, Calendly!) and offer to work around their schedule.   The outreach  &nbsp; If you want my exact email templates that I’ve used to reach out to the likes of Luvvie and  Courtney Sanders of Think and Grow Chick, sign up for my email list at sidehustlepro.co/sidehustlecorner. &nbsp; Links mentioned in this episode:  Side Hustle Pro Newsletter Her Movement Calendly Doodle  &nbsp; Show notes from this week's episode: http://sidehustlepro.co/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Ep 17: Mastering The Art Of The Cold Email

A bold decision to pitch myself for an opportunity landed me right next to my business idol. In early 2016, the&nbsp;Signature CEO conference landed on my radar as it was on the list of appearances CurlBox Founder and CEO Myleik Teele had on her website and it was right in my neck of the woods. Initially, I thought a conference specifically tailored to wedding and event planners would not be relevant to me. But when I took a closer look at the agenda, I realized the knowledge that would be shared would be both valuable and applicable to my own brand. I brainstormed ways that I could contribute value to the conference organizer and pitched myself to cover the conference as press. On today’s episode, I get into:  Why you miss 100% of the shots you don’t take Myleik Teele’s social media strategy gems to take your business to the next level Why Shea Radiance Founder Funlayo Alabi wants us to dare to be different How Personal Finance Coach Dominique Broadway leads entrepreneurs to financial greatness Wedding Planner Tiffany Chalk’s strategy for selling your value not your price  &nbsp; Listen on iTunes, Soundcloud, Stitcher and Google Play  Links and people mentioned in this episode:  Signature CEO conference Perfect Planning Myleik Teele 1000 True Fans Dominique Broadway Funlayo Alabi Tiffany Chalk  Dan Kennedy  &nbsp; Show notes from this week's episode: SideHustlePro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss &nbsp; Important Announcements:  I’m updating my Mastering The Cold Email templates. These are the exact emails I used to land even the most hard to reach guests plus pitch myself as press. Be the first to get it when you subscribe to the Side Hustle Pro newsletter here: SideHustlePro.co/SideHustleCorner &nbsp; Side Hustle Pro is now 500 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect with me on Instagram:Side Hustle Pro – @sidehustlepro#SideHustlePro

Ep 22: What I Learned At The Signature CEO Conference That Every Entrepreneur Should Know

Today’s guest, is Kelechi Anyadiegwu. Kelechi is the founder of Zuvaa, an online community and marketplace for African Inspired Fashion. Zuvaa helps emerging African Fashion Brands increase revenue, scale operation and streamline their process with our easy to use online platform for social selling and personal shopping. The mission of Zuvaa is to give African Fashion Labels the tools they need to transform their brands, and bring authentic African Inspired Fashion to the main stream. In 2016, Kelechi was named on the Forbes 30 Under 30 list for retail and e-commerce. On this episode, you’ll learn how Kelechi got the idea and started Zuvaa with $500 and in 2016 is expected to earn $2 Million in sales.

Ep 24: From Starting A Business With $500 to Making $2 Million in Sales: The Story of Zuvaa’s Kelechi Anyadiegwu

Today’s guest is Arsha Jones, a serial entrepreneur and an emerging leader in the ecommerce industry. She has built multiple, highly profitable brands, with revenues approaching nearly a half million dollars in less than two years .As we speak, she is currently operating and managing Capital City Co, keeping you fly through the Tees in the Trap brand, building iOS apps for Apps By The Pound, all while running the design blog (and Facebook Group!), Brand Build Sell. Her first venture, co-founded with her husband is Capital City Co, produces a Washington, DC area wing sauce called mambo sauce - a local staple. Her second company is Tees in the Trap, which is a lifestyle brand inspired by pop culture and infused with black girl magic. &nbsp; On today’s episode, Arsha shares:  How she started the Capital City Co Mambo sauce in her kitchen and ended up on the front page of the Washington Post How she launched her first t-shirt shop with no shirts and no supplies How haters reporting and shutting down her Etsy shop gave her the motivation to launch her own ecommerce site Why you should test and validate your ideas before spending a lot of money on branding and inventory Her number one secret to Facebook marketing  &nbsp; Listen on iTunes, Soundcloud, Stitcher and  Google Play  Links and people mentioned in this episode:  Capital City Co Tees in the Trap Brand Build Sell Brand Build Sell Facebook Group  The Facebook Formula Advanced Training Buffer OnlyPult  &nbsp; Show notes from this week's episode: SideHustlePro.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss &nbsp; Important Announcements: &nbsp; Side Hustle Pro is now almost 700 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect with me on Instagram:Side Hustle Pro – @sidehustlepro#SideHustlePro

Ep 26: How to Start an eCommerce Empire with less than $100  (Arsha Jones of Tees in the Trap)

As we head into 2017, Award winning Financial Planner and Personal Finance Coach Dominique Broadway blesses the guest chair to teach money management tips for entrepreneurs. On this episode, you’ll learn how Dominique when from managing million dollar investments for other people to branching out on her own as a Personal Finance Coach and Entrepreneur. Plus learn how to make an income action plan and transform the way you think about personal vs business finances.

Ep 30: How To Make More As An Entrepreneur—Tips from Finance Coach Dominique Broadway

Today on the show, I am introducing you to my best kept secret: the woman who has taught me to turn my knowledge into a valuable, premium course.
Her name is Danielle Leslie and she founded Culture Add™ Labs to help companies and individuals uncover their Culture Add™ and launch profitable products online. She is also the creator of #CourseFromScratch, an 8-week online intensive that helps people create & launch their profitable & poppin’ online courses.

She has been an online marketer in Silicon Valley for almost 10 years and helped personal brands & influencers, including Guy Kawasaki, earn collectively millions of dollars by launching their online courses.

One of the reasons I wanted to have Danielle on the show is because her framework for course launches addresses our common human tendency to get stuck on the preparation part and delay your launch.

She teaches people like myself to not fall into the trap of creating your course content all before you’re ready to launch and instead, focus on what she calls the 4Cs. She breaks this all down in her masterclass, which you can sign up for at SideHustlePro.co/CourseFromScratch if you are interested.

In my own case, I have wanted to launch a podcast training program for almost a year, and I have been dragging my feet because:

I was overwhelmed with the thought of breaking all of the content down
I knew it was really valuable information that could make people thousands of dollars and thus I knew I would need to charge a premium price point (and I was SCARED to set that premium price point)

I turned to Danielle and with her guidance, I launched my podcast accelerator as an invite only program in February and it’s been an AMAZING experience so far.

What I’ve learned from Danielle is:
Focusing on creating a course that truly meets your student’s needs, means creating it with their active feedback, not creating it in a vacuum without their input 
I’ve also learned that it’s not going to be perfect the first time you do it so you have to get down to business and start, so you can improve.

On today’s episode, Danielle gets into:
Her straight line to the cash formula that shatters the most popular course creation narrative
The tools she used to do a $20,000 course launch in 60 days with no email list
Her MVC method to not overthink your launch and to pre-sell your course
How her online course made $25,000 alone in one month on Instagram...and how it has exploded since then.
As this episode premieres, Danielle just crossed the $100,000 mark, her first six figure month. And in today’s episode, she breaks down how she’s quickly approaching $1M in revenue this year

If you want to learn how Danielle’s online course made $100,000 in one month alone from Instagram listen to this entire episode, and remember to sign up for her Course From Scratch class at SideHustlePro.co/CourseFromScratch.

Announcements
Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info
Danielle Leslie - @DanielleLeslie
Side Hustle Pro – @sidehustlepro
#SideHustlePro

Ep 85: Danielle Leslie Is Growing Her Online Course into a Million Dollar Business

Hi Guys, I’m back with a check-in. Hear how my first quarter of entrepreneurship went. I share how I’m learning to master my self, master my time (now that there is so much more of it!), master my energy and so much more. Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  The Gifts of Imperfection Born A Crime More Active Lifestyle  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 5950 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram Side Hustle Pro – @sidehustlepro

Ep 91: Entrepreneur Diaries: I'm My Own Boss, Now What?

Today in the guest chair is Angelina Darrisaw Cheeks. Angelina is a social entrepreneur, an international business and career coach and a digital media strategist. As the founder and CEO of C-Suite Coach, a career-coaching platform that provides accessible professional development resources to diverse working professionals, Angelina collaborates with employers to create business solutions that empower and educate teams, as well as retain and engage diverse employees. She also facilitates transformative career workshops and experiences that have reached over 4,000 working and aspiring professionals. Angelina’s company C-Suite Coach has a growing global client footprint with companies and individual entrepreneurs and across the United States, Israel, Australia, Canada, and more. C-Suite Coach has been featured in numerous media outlets, including Business Insider, Fast Company, Forbes, Essence, and more. Angelina also services small businesses as a Google Digital Coach, joining Google in bridging the digital divide by offering free coaching and resources to over 2500 NY-based diverse small businesses. On today’s episode, you will learn how Angelina successfully side hustled and transitioned from her full time role as a Senior Manager of Digital Business Development at Viacom to owning her own business.   Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  C-Suite Coach  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Angelina Darrisaw Cheeks - @linadarrisaw Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 95: From Side Hustler to C-Suite Coach With Angelina Darrisaw Cheeks

Today in the guest chair is Amy Anaiz. Amy is a New York City-based intimate editorial wedding and portrait photographer. Her professional journey began as a talent agent for New York City’s top still-life and beauty photographers where she learned the ins-and-outs of advertising and commercial photography and was surrounded by beautiful images on a daily basis. While representing these top talent photographers, she masterfully integrated this knowledge and experience into her own business and refined her skills as a photographer and was able to grow from side hustler to full time entrepreneurs. &nbsp; Amy is keen on creating beautiful, joyous and heartfelt imagery that tells a story. Her style is focused on connecting with her subjects and capturing the emotion and personality of everyone she works with while using beautiful, flattering light, paying close attention to detail, and ensuring the images are clean. &nbsp; Her work has been featured in Inside Weddings, The New York Times, Brides, Huffington Post, NY Weddings, The Knot, Dropbox, VH1, E!, HBO, TLC, Essence, Munaluchi Bride, BuzzFeed, PopSugar, Grace Ormonde, and Style Me Pretty amongst others. &nbsp; On today’s episode, Amy shares how she carefully and thoughtfully, planned her journey from doing photography on the side to owning her own business. &nbsp; Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Amy Anaiz Photo TAVE booking software Brene Brown  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Amy Anaiz - @amyanaizphoto Side Hustle Pro – @sid

Ep 96: How Coveted Photographer Amy Anaiz Turned Her Side Hustle Into A Successful Business

On today’s show, we will hear from a woman who actually got laid off as a result of her hustle. Her name is Tela Holcomb, she is a stocks and options trader, investor and serial entrepreneur. In her own words, she’s financially free and living a life she loves!But, it wasn’t always that way. Like many of us, she had to side hustle, and was dependent on her 9 to 5 to pay the bills. And although she got paid very well it just… her heart wasn’t quite in it. So in 2009, she started learning about trading stocks. She learned a system of trading and investing that had the potential of replacing her paycheck but didn't require her to be behind a computer 8 hours a day. But then, she lost her job. So she got to focused on replacing that income. On today’s episode, she will share how she traded her 9 to 5 and how you can too. Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Tela Holcomb Investopedia The Complete Turtle Trader  &nbsp; Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Tela Holcomb - @telaholcomb Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 97: Tela Holcomb Was Fired For Having a Side Hustle Then Taught Herself How To Trade Stocks And Retire Early

Hi, I'm Nicaila, a Social Media Marketer turned Side Hustle Pro. I'm also the host of the Side Hustle Pro podcast, the first and only podcast to highlight Black women entrepreneurs who scaled from side hustle to profitable business.