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side hustle pro

Welcome to the very first episode of Side Hustle Pro. In this episode I’ll share the vision for this podcast and tell you more about me, your host Nicaila Matthews. You’ll hear why quitting my first job at 24, a rejection from Google and taking the path less traveled inspired me to create and grow my side hustle into a profitable brand. &nbsp;Plus, I’ll tell you what to expect each week on the show and give you a sneak peek at our first guest.

Ep 1: Introducing Side Hustle Pro

The words "Side Hustle" means different things to everyone. In this episode I’m breaking down:  The real definition of a side hustle How to tap into your talents to determine what your side hustle should be 5 steps you can take to get started on&nbsp;your side hustle TODAY

Ep 5: What Is A Side Hustle And How Do I Get One?

On this episode, I'm providing an update on how my own side hustle is going. How am I balancing my 9to5 at NPR with my podcast and burgeoning Side Hustle Pro brand and business? I talk about the challenges I’m facing with time management and why I believe time management is a myth. I’m also sharing the best tools I’ve found to help me manage my calendar and organize the Side Hustle Pro process (Shout-out to Amanda Miller Littlejohn for the productivity tips!). I also get into a strategy that I’m using to build my brand and network: attending strategic conferences. I talk about the hustle bombs I learned from Myleik Teele, CEO of curlBOX:  “A real hustler invests in themselves.” “If you are not popping or balling, you do not need to be sleeping in.” “Followers are not dollars.”  Tune in to hear my latest updates in this Side Hustle Pro journey! Links mentioned in this episode:  Doodle Calendly Asana  Show notes from this week's episode:&nbsp;http://sidehustlepro.co/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Episode 9: My Side Hustle Progress

Cassandra Nuamah, better known as Coach Cass, is a certified personal trainer, group, exercise instructor and health and wellness coach. She is master trainer with KUKUWA® African Dance Workout and a source of inspiration for many. After dropping more than 50 pounds, this one time advertising professional pursued her certification as a wellness and fitness coach and began devoting her life to helping others. Originally from Ghana, Coach Cass and her Mother Kukuwa (the founder of founder of kukuwa fitness.com) also organize yearly Fitness and cultural excursions to different countries in Africa and teach Fitness and dance classes locally and internationally. When she’s not teaching us to get in fitness formation, she’s proudly infusing her Ghanaian culture into everything she touches. For years, Cassandra tried to juggle her advertising career with her rapidly growing fitness side hustle. Find out what caused her to finally say goodbye to a 9 to 5 and hello to her purpose. &nbsp; Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Kukuwa Fitness Google Calendar Upwork 10X Rule by Grant Cardone Africa With Us  &nbsp; Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4000 members strong and counting. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Coach Cass - @coachcassfit Kukuwa Fitness - @kukuwafitness Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 60: How Fitness Guru Cassandra Nuamah Turned Her Side Hustle into Her Dream Business

This week on the show I have KJ Miller &amp; Amanda Johnson. KJ and Amanda are graduates of Harvard Business School and the co-founders of Mented Cosmetics (short for pigmented). These two women are making their mark on the beauty industry, redefining what a natural, clean beauty look is for women of color. It all started when they both realized they were struggling to find the perfect nude lip. So these ladies took matters into their own hands and created Mented. Mented is an upscale beauty brand for all women of color who are looking for great nude and neutral looks. These two figured out the one thing the industry had forgotten to do and now have a thriving beauty company. &nbsp; On this episode, KJ &amp; Amanda share:   How they learned to make beauty products   Their early mistakes when starting the brand   What it really takes to launch and keep a brand afloat   &nbsp; This episode is brought to you by ZipRecruiter. With ZipRecruiter, you can post your job to 100 plus job sites with just one click. Right now, My listeners can post jobs on ZipRecruiter for FREE, Just go to ZipRecruiter.com slash “hustle” to try ZipRecruiter for free. &nbsp; Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Mented Cosmetics YouTube GSuite How I Built This  Forbes podcast on Glossier Founder Emily Weiss  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4200 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Mented Cosmetics - @MentedCosmetics Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 61: Meet the Black Harvard Grads Flipping the Script On Beauty Norms

Today on the show, we have a woman who started a travel movement.&nbsp;Her name is Evita Robinson and she is the Founder of Nomadness Travel Tribe. Evita has always been a creator in visual media. Yet, it was a trip to Paris, six weeks after graduating from undergrad, that changed the scope of her personal and professional life.  So in September 2011, she created the Nomadness Travel Tribe, an online social community primarily for travelers of color. Nomadness was the first of its kind targeting diverse millennials, in the newly coined 'black travel movement'. The group currently surpasses 16,000 international members, with over 100,000 passport stamps, and nearly 100 meetups a year, all across the globe. Evita has shattered the myth that people of color don’t travel.  She is also a keynote speaker, TED Resident, consultant for Destination Marketing Organizations, and continues her love of seeing the world while writing her first book. On today’s episode, Evita gets into:  How Nomadness started organically and she never expected it to be a business Why she doesn’t believe in 5 years plans and why you shouldn’t either Why we all need multiple revenue streams How she recovered from near burnout How she decides what’s best for her brand  Listen on Apple Podcasts, Soundcloud, Stitcher and wherever you get your podcasts Links mentioned on this episode  Nomadness Travel Tribe Slack Making Oprah podcast Steve Jobs “Stay hungry. Stay foolish.”  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4200 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Evita Robinson - @evierobbie Nomadness - @nomadnesstribe Side Hustle Pro – @sidehustlepro #SideHustlePro &nbsp; &nbsp;

Episode 62: How Evita Robinson Changed the Face of Travel

Up until this year, the last quarter of every year always felt like the most stressful for me. This year is the first year that that's not the case for me. This year, I got better at getting things done, even under pressure. In this episode I’m sharing some of the biggest mistakes I made when I first started out side hustling and what I've learned from them. It’s important that you understand where I and most successful side hustlers went wrong and what I did to turn it around. These mistakes could have easily been avoided if I had only known how to create a realistic goals setting&nbsp;system. Now, I've mastered the "less talk, more hustle" approach, and it’s what has gotten me results. I spend less time thinking and talking about what I'm going to do and more time actually doing it. I learned to cut out all the fluff that makes you FEEL like you're doing something (to-do lists,&nbsp;buying fancy planners, well organized trello boards) and get down to business. By making these mistakes, I also learned some key lessons as to why most side hustlers aren’t making the progress they anticipated. You’re probably not accomplishing your goal, because you bit off too much or not taking action because you want everything to be perfect and are afraid of making a mistake. If you want more guidance on how to actually get things done, consider learning​ ​my​ ​signature Goal Getter Action Plan​. I can show you how to run a side business in 7 hours per week. In this episode, I break down how you can quit stalling and make moves on &nbsp;your side hustle. Listen through to the end to get more info plus an early bird discount code to my signature Goal Getter Action Plan for just $27. Links mentioned on this episode Goal Getter Action Plan Announcements Side Hustle Pro is now over 4300 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 63: How to Run Your Side Hustle in 1 Hour A Day

Latham Thomas is a celebrity wellness/ lifestyle maven and birth doula- transforming not only how women give birth to their babies, but how they give rise to the best version of themselves. She’s here to teach us all how to own our power in mind, body and spirit as we hustle to launch our businesses. To Latham, self-care is a priority part of life, not just a trendy habit. As the founder of Mama Glow, a lifestyle brand and highly regarded website offering inspiration, education, and holistic services for expectant and new mamas, Latham has been named one of Oprah Winfrey’s Super Soul 100. Latham is also the best-selling author of “Mama Glow: A Hip Guide to Your Fabulous Abundant Pregnancy.” And her highly anticipated second book,  "Own Your Glow: A Soulful Guide to Luminous Living And Crowning The Queen Within” just debuted in September 2017. &nbsp; Links mentioned on this episode  Own Your Glow book Mama Glow Drop the Ball by Tiffany Dufu The Read podcast  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4300 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Latham Thomas - @glowmaven Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 64: Latham Thomas On How to Practice Self Care While Growing A Business

Nicole Alexis is the owner of the the beauty haven, PRMP Beauty Studio in Washington, D.C. &nbsp; Nicole realized that her passion in beauty was more than a side hustle while working as a financial analyst with the federal government. &nbsp;As her side hustle, providing brow shaping and body waxing, started to grow, she came to a cross road. &nbsp;Staying comfortable with her comfy 6-figure salary and earn extra money on the side or taking her side hustle full -time. She chose to be a true hustler and went for her beauty passion and opened Primp Beauty Studios. The rest is, as I like to say, HERstory. On today’s show, Nicole shares how she built an organic brand, an in-demand business with clients that followed her from location to location and how she dealt with the surprise costs that come with being a novice business owner. &nbsp; Links mentioned on this episode  StyleSeat Canva PRMP Beauty Studios  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4400 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Nicole Alexis - @lovenicolealexis PRMP Beauty - @prmpbeauty Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 65: From Financial Analyst to Entrepreneur: How This Beauty Maven Opened The Premier Brow Studio in DC

Today, I’m happy to welcome into the guest chair, a woman who is putting #BlackLove on display for people to see on television screens across the country. Her name is Codie Elaine Oliver, and she is the filmmaker and creator of the #BlackLove documentary series on Oprah Winfrey’s OWN network. If you’ve ever wondered how producers, screenwriters and filmmakers of color get their work in front of a mass audience and on major networks or movie studios, this is the episode for you. Codie is a graduate of Howard University and the Peter Stark Producing Program at USC. Before becoming an independent filmmaker, she worked in feature film development at Fox Searchlight Pictures, then produced events and supported filmmaking programs at Film Independent, The Los Angeles Film Festival, and the Independent Spirit Awards. She also co-produced the feature film, DESTINED, starring Cory Hardrict and Jesse Metcalfe which will be released in fall 2017. On this episode, we get into:   Her journey from Howard to independent filmmaker  How she recruited some of Hollywood’s biggest names to participate in #BlackLove The road to pitching OWN network And how to make money as a filmmaker in Hollywood

Ep 66: How to Be An Entrepreneur in Hollywood: Behind the Scenes with ‘Black Love’ creator Codie Elaine Oliver

Today, I’m happy to welcome into the guest chair, a woman who is changing lives in her community. Her name is Jerri Evans, and she is the Owner of Turning Natural Juice Bars.Growing up in SE Washington, D.C. she watched her mom and others struggle to find healthy options, while carry-outs and corner stores were readily available. Today on the show, we get into how she transformed a tragic life event into an impactful business that’s ensuring better health for underserved communities.She makes it a point to transform areas that historically do not have access to fresh produce and tries to eradicate food deserts (areas that do not have access to such healthy options). Now with catchy names like Swizz Beets, Green Latifah, and Mi’Kale Jackson, Jerri has initiated creative ways to invite customers to try out to cold-pressed juices they’ve never had. You can find her spreading the good health vibes and mission everywhere she can.   This episode is brought to you by ZipRecruiter. With ZipRecruiter, you can post your job to 100 plus job sites with just one click. Right now, My listeners can post jobs on ZipRecruiter for FREE, Just go to ZipRecruiter.com/hustle to try ZipRecruiter for free. This episode is brought to you by Skillshare. Skillshare is now offering Side Hustle Pro listeners one free month of unlimited learning. To sign up, go to &nbsp;Skillshare.com/HUSTLEPRO and claim your free month! &nbsp; Listen on Apple Podcasts, Soundcloud, Stitcher and  Google Play Links mentioned on this episode  Turning Natural Juice Bars Small Business Administration (SBA) Profit First book  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Side Hustle Pro is now over 4600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Connect on Instagram: Turning Natural - @TurningNatural Jerri Evans - @jerrichanel Side Hustle Pro – @sidehustlepro  #SideHustlePro

Ep 67: Meet the Juice Bar Owner Transforming Lives in the Black Community

Today in the Side Hustle Pro guest chair is leading celebrity stylist, Felicia Leatherwood. Felicia’s hair styles have been featured on such high profile stars as Issa Rae of HBO's Insecure, Oscar Award nominee Ava Duvernay, Grammy winner Jill Scott, as well as a host of other celebrities, entertainment executives, rising stars and beauty entrepreneurs. With over 26 years of experience, Felicia also conducts hair care workshops for audiences around the globe under the brand "Loving Your Hair with Natural Care". Felicia's solutions and work have garnered her the "Hair Whisperer" title, as she is known for miraculously restoring health, beauty and vitality to her clientele's hair. She went so far as to conceive and manufacture her own Detangler Brush that allows easy detangling of all natural hair types.  On today’s show, Felicia gets into:   How she got her start doing hair   How she started working with celebrity clientele   And the biggest and most expensive mistake she made in her business    Today’s Episode is brought to you by Squarespace. Check out Squarespace.com for a free trial and use the offer code HUSTLEPRO10 to save 10% off your first purchase of a website or domain.

Ep 68: How Felicia Leatherwood Became the Hollywood Hair Whisperer

Today on the show, I am introducing you to my best kept secret: the woman who has taught me to turn my knowledge into a valuable, premium course.
Her name is Danielle Leslie and she founded Culture Add™ Labs to help companies and individuals uncover their Culture Add™ and launch profitable products online. She is also the creator of #CourseFromScratch, an 8-week online intensive that helps people create & launch their profitable & poppin’ online courses.

She has been an online marketer in Silicon Valley for almost 10 years and helped personal brands & influencers, including Guy Kawasaki, earn collectively millions of dollars by launching their online courses.

One of the reasons I wanted to have Danielle on the show is because her framework for course launches addresses our common human tendency to get stuck on the preparation part and delay your launch.

She teaches people like myself to not fall into the trap of creating your course content all before you’re ready to launch and instead, focus on what she calls the 4Cs. She breaks this all down in her masterclass, which you can sign up for at SideHustlePro.co/CourseFromScratch if you are interested.

In my own case, I have wanted to launch a podcast training program for almost a year, and I have been dragging my feet because:

I was overwhelmed with the thought of breaking all of the content down
I knew it was really valuable information that could make people thousands of dollars and thus I knew I would need to charge a premium price point (and I was SCARED to set that premium price point)

I turned to Danielle and with her guidance, I launched my podcast accelerator as an invite only program in February and it’s been an AMAZING experience so far.

What I’ve learned from Danielle is:
Focusing on creating a course that truly meets your student’s needs, means creating it with their active feedback, not creating it in a vacuum without their input 
I’ve also learned that it’s not going to be perfect the first time you do it so you have to get down to business and start, so you can improve.

On today’s episode, Danielle gets into:
Her straight line to the cash formula that shatters the most popular course creation narrative
The tools she used to do a $20,000 course launch in 60 days with no email list
Her MVC method to not overthink your launch and to pre-sell your course
How her online course made $25,000 alone in one month on Instagram...and how it has exploded since then.
As this episode premieres, Danielle just crossed the $100,000 mark, her first six figure month. And in today’s episode, she breaks down how she’s quickly approaching $1M in revenue this year

If you want to learn how Danielle’s online course made $100,000 in one month alone from Instagram listen to this entire episode, and remember to sign up for her Course From Scratch class at SideHustlePro.co/CourseFromScratch.

Announcements
Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info
Danielle Leslie - @DanielleLeslie
Side Hustle Pro – @sidehustlepro
#SideHustlePro

Ep 85: Danielle Leslie Is Growing Her Online Course into a Million Dollar Business

Hi, I'm Nicaila, a Social Media Marketer turned Side Hustle Pro. I'm also the host of the Side Hustle Pro podcast, the first and only podcast to highlight Black women entrepreneurs who scaled from side hustle to profitable business.

Episode 9: My Side Hustle Progress

SideHustlePro

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