PU4LYF Entertainment or PSYCHO.unit was formed in 2007 by Rabbit.Mac also known as Charles John Macallum in Malaysia. What started off as a modest music production company eventually evolved into an 16-piece, multi-talented troop which lead to the expansion of the company. Now, in addition to the music works, PU4LYF Entertainment also does design, photography and runs a highly- successful clothing line. Fun, outrageous, wacky, wild. Pure talent in various avatars. PU4LYF Entertainment now has a fully equipped recording studio in the Central regions of Malaysia, Selangor.

Our group’s fame kicked off with the release of a controversial underground album, “PROVOKED” in 2008, which brought on somewhat of a culture shock to the usually ‘tame’ Malaysian Indian music scene. This sparked interest in eager youths, who were ready for a revolution in Malaysian Hip-Hop music; sparks which turned into a raging wildfire. In 2009, the commercial album Rabbit.Mac’s “MA CARROTZ” only served to fuel this phenomenon further where we have 12 albums released till to date. PU4LYF Entertainment collectively has 1,200,000 fans on Facebook, and the numbers are rapidly growing as you read.

Being in a band isn’t all about chicks, drugs and booze; it’s about expressing the voice of creativity within. It requires commitment and passion strong enough to withstand obstacles of many forms. So is the story of this young band. The story starts with the journey of a young chap trying to break into the music scene in the year 2007, he failed. After a year of hiatus, he then met another lad who shared the same ideology and passion towards music. Chemistry slowly kicked in and they took another huge step; again, it was a failure. No matter how many times you fall, you pull yourself up, believing that everything happens for a reason. They never gave up and the following year, they met a guitarist who longed for music back in his life. Livewires, they called themselves. And this is where it all started. Realizing the potential they had, more members were roped in for their individual character, skills and most importantly the FAITH that they have in music. Some came and left, but they will never be forgotten and they will continue to be an eternal member of the band. Livewires was founded in the year 2010 and their maiden performance was for ICS MMU Malacca’s Talent Gala 2010 and continued to perform for various other shows and events.

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