Name: The Experience is the Brand – Why the CMO Must Become the Voice of the Customer by Steve Pailthorpe
Duration: 19 min 14 s
Description: The experience of the customer is what determines whether a customer stays with your brand. With all the hype of AI and the every changing business landscape, the CMO must become the brand champion and live the customer experience. They must become the voice of the customer.

In this podcast Steve Pailthorpe delves into Large Language Models such as ChatGPT. This episode is focussed on business leaders who need a broad spectrum of understanding on how to use LLMs and Artificial Intelligence in their workplace. The full article is on https://www.stevepailthorpe.com/insights/how-ai-and-llms-like-chatgpt-are-redefining-work/

How AI & LLMs Like ChatGPT Are Redefining Work, Time & Human Contribution

The experience of the customer is what determines whether a customer stays with your brand. With all the hype of AI and the every changing business landscape, the CMO must become the brand champion and live the customer experience. They must become the voice of the customer. 

The Experience is the Brand – Why the CMO Must Become the Voice of the Customer

Join Steve Pailthorpe as he discusses what is happening right now in the world of real-time agentic AI. What happens when your buyer is a bot?

The Experience is the Brand – Why the CMO Must Become the Voice of the Customer

Steve Pailthorpe

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