Vertical SaaS founder reveals why narrow markets demand different playbooks. From niche product-market fit to unconventional GTM strategies, discover how specificity beats scale in specialized industries.


An interview with a Vertical SaaS founder on the unique challenges of GTM (Go-to-Market) and achieving product-market fit in a narrow industry.

At Triffid Marketing, creativity is our rhythm. We’re a full-service creative and marketing agency with a global presence—India, Australia, Dubai, UK, and USA. Our tagline, “A Sting of Creativity”, reflects the energy we bring into everything we do—sharp, impactful, and unforgettable.

From branding and design to campaigns, content, and technology, we help businesses grow by blending strategy with artistry. Just like music, our work connects people, sparks emotions, and leaves a lasting impression.

An interview with a Vertical SaaS founder on the unique challenges of GTM (Go-to-Market) and achieving product-market fit in a narrow industry.

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