In this episode of the SuperDataScience Podcast, I chat with the Founder and Director of Digital Strategy at Webfor, Kevin Getch. You will learn what digital assistants are and where they're going with the help of people like Ray Kurzweil at Google. You will hear Kevin's philosophy on 'what gets measured gets managed' and what it means for marketing and data science. You will also learn why websites are less and less important, how segmentation is slowly transitioning to personalization, creating amazing customer experiences, disk profiles, natural language processing, and computer vision and their role in the future of marketing.

If you enjoyed this episode, check out show notes, resources, and more at www.superdatascience.com/281

The Super Data Science Podcast: Big Data | Analytics Careers | Mentors | Success

SDS 281: Futureproofing Your Digital Marketing Tactics

Interactive Technology Corporation (ITC) is a forward-thinking technology company comprising a highly motivated team of over 70 individuals. Specializing in branding and marketing strategies, ITC delivers exceptional support services, software development, and expertise in website design, SEO, online marketing, and social media. Their unique approach centers on 'people development,' combining clients' passions with their professional pursuits to create a compelling personal brand.  The only thing more impressive than their employees’ talent is their superior customer service. They work above and beyond to make sure each and every client gets the special treatment they deserve. ITC cultivates a work environment known for open discussions, personal growth programs, and a close-knit, family-like atmosphere, even as the company continues to grow. Recognizing and promoting strong performers from within, ITC is a diverse, equal-opportunity employer that values and supports all team members.

Kemi Nelson is a dedicated entrepreneur with a wealth of experience in the role of a data and analytics executive within corporate environments. Currently residing in Texas, Kemi most recently held the position of Director of Strategy and Business Architecture for Property and Casualty insurance (P&C) at USAA. Prior to this, she served as a Data Decision Science Analytics Leader at a prominent Financial Services Bank. With a natural affinity for leadership, Kemi Nelson is deeply committed to fostering business expansion. Her reputation shines brightly within her professional circles, and she consistently strives to motivate and empower individuals across the board.

In her academic journey, Kemi Nelson shines with intellectual prowess, leveraging her capabilities to guide others toward exceptional performance. Kemi Nelson attained her Bachelor of Science degree in Electrical and Electronic Engineering from the University of Ibadan in Nigeria, graduating with first-class honors and becoming the pioneering female recipient of the program's Summa Cum Laude distinction. Subsequently, she pursued her Master's in Electrical Engineering at the University of Texas. Currently, she is in pursuit of her Doctorate in Strategic Leadership with a focus on Data, anticipated for completion in 2024. Kemi Nelson's commitment to learning is evident through her active participation in various training courses throughout her career, constantly expanding her skill repertoire.

Among Kemi Nelson's earlier professional roles was her tenure as an Operations Analysis Manager at Capital One in Plano, Texas. In this capacity, Kemi Nelson expertly led a small team, responsible for devising strategy, analyzing financial data, and managing incentives. In a brief span, Kemi Nelson introduced novel programs and enhancements to streamline team operations, resulting in enhanced revenue and performance outcomes. This trajectory persists in her subsequent roles. During her tenure at GE Capital Americas, she garnered multiple Above and Beyond accolades along with numerous certifications, solidifying her reputation as a resolute leader driving outcomes and facilitating her teams' comprehension of pivotal business data.

Kemi Nelson approaches her role as a business leader with profound seriousness, recognizing each team member as an entrusted individual with unique potential. Her approach is characterized by both empathy and exacting standards, propelling her subordinates towards growth and shared objectives. Kemi Nelson is recognized as a "champion raiser," guiding emerging professionals and aspiring students to new pinnacles of achievement through her substantial expertise.

Beyond her flourishing professional journey, Kemi Nelson relishes quality time with her family and actively engages in community service. She has provided financial guidance to local schools, volunteered for New Hearts of Texas retreats, and embarked on the establishment of ChampRISER International, her own initiative designed to prepare students and parents for the college admissions process. Through this venture, Kemi Nelson and her team facilitate access to higher education, ensuring that more students realize their full potential by finding the perfect educational fit.

The latest machine learning, A.I., and data career topics from across both academia and industry are brought to you by host Dr. Jon Krohn on the Super Data Science Podcast.

As the quantity of data on our planet doubles every couple of years and with this trend set to continue for decades to come, there's an unprecedented opportunity for you to make a meaningful impact in your lifetime. In conversation with the biggest names in the data science industry, Jon cuts through hype to fuel that professional impact.

Whether you're curious about getting started in a data career or you're a deep technical expert, whether you'd like to understand what A.I. is or you'd like to integrate more data-driven processes into your business, we have inspiring guests and lighthearted conversation for you to enjoy.

We cover tools, techniques, and implementation tricks across data collection, databases, analytics, predictive modeling, visualization, software engineering, real-world applications, commercialization, and entrepreneurship − everything you need to crush it with data science.

SDS 281: Futureproofing Your Digital Marketing Tactics

Super Data Science: ML & AI Podcast with Jon Krohn