In this episode of the SuperDataScience Podcast, I chat with the Founder and Director of Digital Strategy at Webfor, Kevin Getch. You will learn what digital assistants are and where they're going with the help of people like Ray Kurzweil at Google. You will hear Kevin's philosophy on 'what gets measured gets managed' and what it means for marketing and data science. You will also learn why websites are less and less important, how segmentation is slowly transitioning to personalization, creating amazing customer experiences, disk profiles, natural language processing, and computer vision and their role in the future of marketing.

If you enjoyed this episode, check out show notes, resources, and more at www.superdatascience.com/281

The Super Data Science Podcast: Big Data | Analytics Careers | Mentors | Success

SDS 281: Futureproofing Your Digital Marketing Tactics

The latest machine learning, A.I., and data career topics from across both academia and industry are brought to you by host Dr. Jon Krohn on the Super Data Science Podcast.

As the quantity of data on our planet doubles every couple of years and with this trend set to continue for decades to come, there's an unprecedented opportunity for you to make a meaningful impact in your lifetime. In conversation with the biggest names in the data science industry, Jon cuts through hype to fuel that professional impact.

Whether you're curious about getting started in a data career or you're a deep technical expert, whether you'd like to understand what A.I. is or you'd like to integrate more data-driven processes into your business, we have inspiring guests and lighthearted conversation for you to enjoy.

We cover tools, techniques, and implementation tricks across data collection, databases, analytics, predictive modeling, visualization, software engineering, real-world applications, commercialization, and entrepreneurship − everything you need to crush it with data science.

Freelance web developer, mobile/graphic/UI/UX designer and WordPress/social marketing specialist.

SDS 281: Futureproofing Your Digital Marketing Tactics

Super Data Science: ML & AI Podcast with Jon Krohn