This is episode 303 recorded on August 21st, 2025, where John & Jason talk to Mike Carlo from Power BI Tips.com about Power BI & Microsoft Fabric, how his company is doing Workloads in Fabric, a debate about Lakehouses vs Warehouses, the Power Designer & Entelexos tools, and other fun topics.

For show notes please visit www.bifocal.show

Episode 303 - Interview with Mike Carlo from Power BI Tips

Most casino marketers track reinvestment to the dollar—but stop there. This episode digs into how to bring analytics into advertising, promotions, and digital campaigns so you can cut waste, prove ROI, and make smarter decisions. If you’ve ever wondered whether your last promotion was truly profitable—or just popular—this one’s for you.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/


3 Ways Casinos Should Use Analytics (That Aren’t Reinvestment)

Tofa Fakunle is currently the assistant General Manager at Canadian Premier League cub, Cavalry FC.

Before this current role, he was the football operations manager at the same club, and then before that, a professional player.

Based in Calgary, Cavalry FC are one of 8 teams that compete in CPL, which is a relatively new league, having only started in 2019. The league is the only professional league in Canada, which offers a lot of potential to grow, especially with the World Cup arriving in 2026.

In this conversation we speak about how Tofa has to look after and manage the clubs’ budgets, the rules set by the leagues around squad building, and how Tofa and his team source players, for free, from all over the World.

We touch on data, the MLS, and a bit more on the overall football landscape within Canada.

Timestamps
0:00 – Introduction
1:28 - Tofa joins and gives some background
3:47 – Transitioning from player to front office, roles & responsibilities
7:55 – Transfer window and season timeline
10:41 – Access to data and spending rules
14:56 – Recruiting players from around the World
18:26 – The landscape of football in Canada & North America
24:25 – Cavalry FC squad profile
28:18 – Rules around building a roster
31:57 – Networking and working with agents
33:38 – Team culture
35:40 – Trading players for profit, thinking long-term
42:59 – Future thoughts on soccer in Canada
46:24 – Summary and wrap up


You can also see more of Chris chatting to analytics professionals over on his podcast too, right here: https://www.youtube.com/@chrisgill_UK



Episode 56: Tofa Fakunle, Cavalry FC

This is episode 304 recorded on September 4th, 2025, where John & Jason talk the Microsoft Fabric August 2025 Feature Summary including a new Flat list view in Deployment pipelines, Bursting controls for Data Engineering workloads, new test capabilities for User Data Functions, the ability to server real-time predictions with ML model endpoints, several updates to Data Warehouse, Database tree in edit tile and AzMon data sources for RTI, the ability to use Python Notebooks to read/write to Fabric SQL Databases, Auto table creation on destination in copy job in Data Factory, and much, much more.

For show notes please visit www.bifocal.show

Episode 304 - Microsoft Fabric August 2025 Feature Summary

This is episode 305 recorded on September 9th, 2025, where John & Jason drive across Missouri after the North America Collaboration Summit and discuss OneLake Security and other data topics in the news today.

For show notes please visit www.bifocal.show

Episode 305 - On the road with OneLake Security and other news

Topic: The AI Analytics Revolution.
Dana DiTomaso discusses her childhood and professional journey (01:12), the difference between data and insights (16:36), her views on Google Analytics 4 [GA4] (22:02), the optimal cadence for marketing reporting (25:24), the AI-driven balance between what we can and what we should measure (27:44), the need for dedicated AI analytics tools (30:18), takeaways from attributing traffic to AI Search in GA4 (32:13), the relative value of top-, mid-, and bottom-funnel content (37:13), referral traffic from AI Search (38:37), the added value of AI in analytics (40:21), challenges with AI hallucinations (42:04), AI as an analytics assistant (44:25), and the future of marketing in the AI era (49:01).

Ep. 118 - Dana DiTomaso, Founder And CEO Of Marketing Insights Agency Analytics Playbook

O assunto discutido aqui é sobre o desenvolvimento e a operacionalização de um pipeline robusto de Data Science focado na detecção não supervisionada de anomalias para enfrentar o risco de desvios e fraudes que se amplificou com a escalada do volume e da complexidade das ordens de serviço (OS) em garantia na indústria de linha branca. O objetivo central deste trabalho foi ranquear as ordens de serviço abertas pelo seu grau de anomalia, uma tarefa que exigiu a integração e higienização de cinco bases de dados corporativas e uma engenharia de atributos (features) comportamentais e contextuais extremamente detalhada, para capturar desvios sutis que se desviem do padrão histórico "normal". O algoritmo Isolation Forest (IForest) foi treinado em um espaço de 24 Componentes Principais (PCs), gerando um escore contínuo de anomalia para cada caso, o que fornece um mecanismo robusto para priorizar auditorias no pós-vendas, aumentar a eficiência da triagem de casos críticos e, assim, mitigar perdas e riscos operacionais.

INOV 006 | DataScience - Detecção de anomalias no pós-vendas da industria

TikTok has become one of the top sources for travel inspiration — and now, with TikTok Travel Ads powered by Smart+, the platform is making it easier for travelers to move from dreaming to booking.

In this short format episode we breakdown the following:

What TikTok Travel Ads are and how they work
Why they matter for the travel and tourism industry
Who they’re best suited for — hotels, resorts, DMOs, or airlines
The cautions and watchouts with TikTok’s Smart+ automation

If you’re in travel marketing, this is your quick guide to understanding how TikTok fits into your mix.

For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-13-btw-with-blacktruck-breaking-down-tiktok-travel-ads/

[EP. 13] BTW with BlackTruck - Breaking down TikTok's new Travel Ads

Google has quietly removed the &num=100 search parameter — a long-standing tool SEOs used to view 100 results per page instead of the default 10. The change may not impact everyday searchers, but it has serious implications for marketers who rely on accurate reporting and efficient workflows.

In this short-format episode, we cover:

What the &num=100 parameter was and why it mattered
How its removal is affecting SEO reporting and visibility
Why brands are seeing impression drops in Search Console — even without losing traffic or clicks
What possible outcomes and adaptations marketers should expect

If you’re in digital marketing or SEO, this is your quick guide to understanding what this change means and how to navigate it.

For show notes and more, visit: https://blacktruckmedia.com/podcast/ep-14-btw-with-blacktruck-googles-changes-impact-reporting-rankings/
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[EP. 14] BTW with BlackTruck - Google Removes &num=100 Impacting SEO Reports

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Marco Gioardano – Analytics For SEO | Glocourse.com

Analytics FC is a football podcast looking at the beautiful game in a different light. 

Each episode, we’re joined by a guest from the world of football analytics to talk about the ways we can use numbers, statistics and data to better understand the sport.

Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.

Conversations sur la perception. Christophe Lachnitt évoque leur parcours et leur vision de leur métier avec des personnalités de tous horizons dont l’activité a trait à la perception.
Superception Podcast - Conversations on perception. Christophe Lachnitt interviews influential figures from all walks of life whose work deals with perception. They share the lessons of their career experience and their vision of their profession.

A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher.

Listen to our podcasts shorts - BTW with BlackTruck Media
Listen to our full-length episodes - The Redirect Podcast

Além de especialista em OKR e BSC é gestor de TI e cientista de dados, com mais de 14 anos conectando tecnologia a planejamento estratégico, indicadores e resultados. Lidera times multidisciplinares (Infra, BI, SAP, RPA e Processos), estruturando Data Lake, pipelines de BI e KPIs executivos para decisão ágil. É criador da plataforma PlanningBI, que integra OKR + BSC para alinhar metas, executar com governança e medir impacto. Ao longo da carreira, automatizou rotinas críticas, reduziu horas manuais e elevou a performance operacional e financeira, sempre com foco em previsibilidade e ROI.

New tracks tagged #Analytics