Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data. 

Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.

During our 60-minute webinar, you’ll discover:
• Secrets for driving brand awareness and loyalty through direct mail initiatives.
• Launch a multi-channel marketing strategy that spans direct mail to digital. 
• Don’t make these direct mail marketing mistakes – we’ll dish the details

Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.

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Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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Puff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition

In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.

Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?

• Increase store visits and sales by serving ads tailored to audiences interested in your products that live or work near your retail location.
• Boost short-term revenue and connect with cannabis tourists visiting your town from across the nation.
• Retarget consumers nationwide using look-back audiences of cannabis enthusiasts who attended a conference, sporting event, or music festival. 

We’ll discuss these topics and more with Ted Montanus, Vice President of Global Strategy at MediaJel, in our upcoming webinar. Ted is an experienced advertising technology and digital media professional. Specializing in strategic partnerships, business development, and sales, he also provides expert consulting services in retail and media.

Join us for an engaging webinar where we’ll delve into the incredible world of location-based cannabis marketing and the targeting and messaging possibilities available using geo-targeted technology.

During our 60-minute webinar, you’ll discover:

• The differences between geofencing and geoframing, plus campaign strategies that increase revenue.
• Radius Targeting, Competitor Targeting, and Landmark Targeting strategies and the enticing offers we recommend using.
• How to create finely tuned audience segments by combining location data with demographic insights to ensure messages resonate.

In an era where personalization is paramount, learn to engage with consumers ready to purchase using messaging tailored to their geographical location and browsing behavior. Save your spot, and we’ll show you how!

  ________________________________________

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Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing

In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.

One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.

Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience that is ready to convert translates to more impactful, efficient, and effective ad campaigns.

Whether you’re new to lookalike audiences or looking to enhance your existing data and audience targeting strategies, you will walk away from this webinar with valuable data insights and the ability to forge deeper connections with new customers, setting the stage for sustained growth and more successful cannabis advertising campaigns.

During our 60-minute webinar, you’ll discover:
• What are lookalike audiences, and how are they created?
• How to build your ideal seed audience
• Best practices for creating compliant lookalike audiences 
• How to layer lookalike audiences with other targeting strategies for improved advertising ROAS.

It only takes one hour to invest in your future!  Watch the webinar and say goodbye to inefficient audience targeting.

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Expanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROI

Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share.

During our 60-minute session, you’ll uncover:
• Effective techniques for building and maintaining a strong cannabis brand.
• How to pivot your product offerings in response to market changes.
• The secrets behind successful fighter brands and how to implement this strategy without cannibalizing your main brand.
• Comprehensive brand marketing strategies tailored for each stage of the customer journey.

You'll learn practical strategies to enhance brand awareness, drive customer loyalty, and achieve sustainable growth in the competitive cannabis industry. Listen to this recording and take the first step towards transforming your cannabis brand today.

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Want more great cannabis marketing tips?!

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Elevate Your Cannabis Brand: Strategies for Market Dominance

Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.

Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s visibility, this podcast episode is a must-listen. Don’t miss this opportunity to gain actionable insights and learn from real-world success stories.

During our 60 min episode, you’ll uncover:

• Profile Optimization: Discover the key elements of a compelling LinkedIn profile, including how to showcase your expertise, highlight achievements, and improve searchability with relevant keywords.

• Content Creation: Learn what types of content to focus on, how often to post, and how to create a mix of articles, posts, videos, and infographics that provide valuable insights and solutions to industry challenges.

• Engagement Strategies: Understand how to engage effectively with your network by commenting on and sharing others’ posts, participating in LinkedIn groups, and responding to comments on your own content.

• Advanced Thought Leadership Tactics: Explore advanced strategies such as collaborations, networking, using LinkedIn analytics, and personal branding to enhance your influence and reach.

• Real-World Success Stories: Hear about real-world examples of professionals who have successfully become thought leaders on LinkedIn, and the strategies they used to achieve their goals.

Attendees will leave with practical strategies to optimize their LinkedIn presence, create engaging content, and build meaningful connections that drive professional growth. Join us and take the first step towards becoming a LinkedIn B2B thought leader.

________________________________________

Want more great cannabis marketing tips?!

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Mastering LinkedIn Thought Leadership For The Cannabis Industry

AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..

Our speaker, Dr. Nathan Johnson, President & CEO of Verne Bio is here to show you how AI for cannabis businesses can transform your operations and elevate your customer experiences both in-store and within your organization.

In this webinar, you'll gain a comprehensive understanding of AI's relevance and impact in the cannabis industry, exploring its growth potential and how other retail industries use AI to boost their businesses. Learn how AI-driven personalized recommendations, virtual budtenders, chatbots, inventory management,  AI supported marketing strategies, and other tools that can improve your overall customer's experience, streamline operations, and improve security with AI-powered surveillance and age verification.

We'll guide you through implementing AI in your cannabis  business, from identifying needs and choosing the right tools to integration, training, and measuring success.


In this 60-minute webinar, you’ll discover:

• The top recommended AI Tools to use for cannabis businesses
• How to support personalized customer experiences, and data analysis using AI strategies. 
• How AI can be used to reduce costs and streamline operational efficiencies

We are thrilled to share this journey into the world of AI with you. Integrating AI into your cannabis business isn't just about keeping up with the times—it's about leading the way to a more efficient, personalized, and secure future.
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Integrating AI into the Cannabis Business: Enhancing In-Store and Online Experiences

If you're not including connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signaling a massive change in how people are consuming content.

In a crowded marketplace, brands and retailers that succeed are the ones that develop a strong brand promise and create lasting consumer loyalty. Connected TV (CTV) offers a unique opportunity to communicate your brand’s personality and values directly to consumers in a highly engaging, visual format. This webinar, featuring Andrew Rosenman, Founder & President of Arise Communications, will dive into how you can use CTV to tell your brand story, distinguish yourself from competitors, and build a loyal customer base that keeps coming back.

To become a category leader, it’s essential to invest in more than just marketing—it’s about investing in your story, your business, and your unique value proposition. Just like paying a premium for a Mercedes because of what the brand represents, your customers need to understand and feel the value of your offering. CTV allows you to showcase your brand in an impactful way, helping you rise above the rest in a sea of competitors.

By leveraging CTV, you can reach a wide audience while reinforcing your brand’s message at every stage of the funnel. This webinar will guide you through building consumer loyalty, enhancing brand perception, and developing a marketing strategy that differentiates you from the competition. 

During our 60-minute webinar, you'll discover:

• Building a Brand That Sticks: Learn how to use CTV to craft a powerful, unique value prop and brand promise that resonates with consumers.

• Establishing Consumer Loyalty Through Storytelling: Discover how CTV enables you to share your brand’s story through engaging video content that builds trust and fosters emotional connections.

• Rising Above the Competition: How leading brands leverage CTV to reinforce their premium status, similar to luxury car brands that command a higher price because of the value they represent. 
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Join us to learn how CTV can help you stand out, connect with your audience, and become the leader in your category!

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Lights, Camera, Cannabis Amplify Your Brand with CTV

In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. 

This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and optimize every stage of your funnel for maximum impact.

In a landscape where customer expectations are high, understanding how to effectively leverage programmatic advertising is crucial. Join us as we explore the foundations of programmatic advertising and learn actionable strategies that not only enhance awareness and engagement but also lead to meaningful conversions and long-term customer loyalty.

What You'll Learn

• Understanding the Marketing Funnel: Programmatic's Role in Each Stage
Awareness (Top of Funnel) – Discover how to use programmatic advertising to create brand awareness through targeted display ads, Connected TV (CTV), and online video. Learn the art of reaching your audience where they are most engaged.

• Consideration (Middle of Funnel) – Explore strategies for nurturing leads using retargeting and personalized messaging, enabling you to keep your brand top of mind and drive potential customers deeper into the funnel.

• Conversion (Bottom of Funnel) – Gain insights into how programmatic tools can help optimize conversion rates with compelling calls to action, dynamic creatives, and tailored offers designed for maximum impact.

Enhancing Your Cannabis Marketing Strategy with Data-Driven Decisions

• Understand how to analyze audience behavior and insights to refine your programmatic campaigns. Learn the importance of tracking key performance indicators (KPIs) to measure success and make informed optimizations that drive revenue growth.

• Discover the value of utilizing first-party data for crafting highly targeted campaigns that resonate with your ideal customers and improve your return on investment (ROI).

Building Scalable Media Plans for Sustained Growth

• Learn how to create comprehensive media strategies that adapt to changing market conditions and align with your overall business objectives. Explore the benefits of a multi-channel approach, integrating programmatic advertising into your marketing mix for sustained engagement and conversion.

• Delve into the tools and best practices for effectively managing your programmatic campaigns, ensuring that your advertising efforts are always working toward your revenue goals.

Don’t miss this opportunity to elevate your cannabis eCommerce strategy with programmatic advertising. Get your questions ready for a live Q+A, and reserve your spot today!

Boosting e-Commerce Revenue Through Smarter Marketing Funnels

A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an existing customer. In the cannabis industry, companies are not only contending with each other to acquire new customers; they must also compete with pay-to-play directories such as Weedmaps, which all but own the “deals on cannabis” market.

The challenges of acquiring new customers go beyond creating a cost-effective strategy. To ensure a high acquisition cost is worthwhile, you must also find ways to retain those newly acquired customers in an environment shaped by strict regulations and cut-throat competition. But the effort is well worth it! Increasing customer retention by 5% can increase profits from 25-95%.

The key to addressing your biggest customer acquisition and retention questions lies in the power of first-party data. As it is collected directly from your customers or users, first-party data is more reliable, accurate, and specific to your business. Using first-party data, cannabis companies can efficiently target the right audience and build long-term relationships with existing customers by understanding their preferences.

During our 60-minute webinar, you’ll discover how to:
‍
• Lower your customer acquisition costs
• Maximize customer acquisition and retention efforts
• Leverage first-party data for personalized marketing
• Optimize your ROI and conversion rates
• Transform one-time buyers into loyal brand advocates
• Stay ahead of the competition in a dynamic market

In this webinar, you’ll dive deep into the concepts that are revolutionizing the way cannabis companies operate. We’ll explore the art of leveraging first-party data, utilizing it to lower customer acquisition costs and enhance customer retention. You’ll discover the secrets behind identifying your most valuable customers, understanding their behaviors, and tailoring your marketing efforts to create lasting connections. After watching, you’ll possess a wealth of knowledge and actionable insights that can reshape your approach— and even negate the need for your expensive Weedmaps subscription.

Reserve your spot today to learn how you can keep your business thriving using data you already own. This information creates opportunities to reimagine your marketing approach, increase efficiency, and boost your bottom line. Don’t miss out on this opportunity to drive acquisition and retention success in the cannabis industry.

Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

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You Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases Retention

Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.

While deep discounts may drive short-term sales, they can also suggest that your products lack quality, are overpriced at full value, or that your business is struggling to maintain customer loyalty. Additionally, consistent discounting conditions your customers to wait for sales rather than purchasing at full price, making it harder to establish perceived value and long-term profitability. Understanding the psychology behind pricing is essential to shaping consumer perception and ensuring long-term growth.

As eCommerce evolves, consumer decision-making has shifted from mass marketing tactics to relationship-driven engagement. Chelsea Burns, CEO of The Marketing Psychologist, will walk you through the process of developing a pricing strategy that not only maximizes revenue but also strengthens your brand equity. By bridging marketing psychology with practical application, you’ll gain key insights into how pricing influences consumer trust and purchasing behavior.

What You’ll Learn

• The hidden impact of discounting on consumer trust and brand perception.

• How to implement value-based pricing strategies that enhance brand equity.

• Actionable steps to move away from discount-driven sales and build long-term customer relationships.

Transition from mass discounting to a value-driven approach that fosters long-term customer relationships and sustainable business growth.

What Your Deep Discounts Are Saying About Your Cannabis Business

Digital Marketing platform for regulated brands – it’s our thing. We’re the #1 AdTech built for compliant advertising.

New tracks tagged #Cannabismarketing