How To Get $6.6M Out Of One Salesperson.

One facet of our businesses that will undoubtedly look wildly different in 10 years is in-home selling. How we sell leads into closed deals hasn’t changed much and is ripe for major disruption. 

Think about it… 
Get lead ➡️ Call lead ➡️ Call lead again cuz they didn’t pick up ➡️ Qualify lead over the phone ➡️ Schedule appointment ➡️ Do appointment ➡️ Close deal ~40% of the time ➡️ Follow up with the rest until you’re blue in the face. 

This way of going about it leaves a few things to be desired. For one, there’s very little time spent actually selling. The drive there. The drive back. The time spent measuring or building a scope. Oh, and don’t forget about the four outbound calls you had to make to reach them in the first place. Rising costs in fuel make this format increasingly burdensome too. 

And then there are changing buyer preferences to consider: Baby boomers may welcome us for a cup of coffee and a two-hour chit-chat in the backyard, but are millennials looking for that level of personal touch when they need work done? Doubt it. 

My personal take? In-home selling is ripe for disruption and is about to evolve in ways that will blow your mind. 

Brad Baker and Devon Crowell of Artisan Roofing are at the forefront of this progression. 

Using marketing automation, clever email nurtures, EagleView reports, and a VA in the Philippines, they drove 6.6 Million in sales out of one salesperson in one of the worst markets (economically speaking) in the country. 

BTW, they did this all in a city of only 116,000 where the average income is 38K. Oh, and the kicker...zero time lost in the car driving from appointment to appointment. 

This conversation highlights the story of a roofing company. But the overall thought process and implementation will have parallels and learnings for any contractor. The lingo might be different, and the tools might vary, but mark my words, this is the way it’s going, no matter your industry niche. 

To hear how these two are pioneering a brand new way of selling, watch this episode. 

Highlights
-How Artisan roofing hit﻿ 6.6 M in sales with 1 salesperson selling small residential jobs
-Where Artisan roofing borrowed from other industries to design their sales system to be hyper-efficient﻿
-How it’s possible to provide a very personal experience in an 'automated' sales process
-The changing landscape of sales in 2023 and what it means for contractors in the next 10 years 

To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP96 

To Download A Visual Representation Of The Artisan’s Sales Process, click here: https://trybta.com/YTDLEP96 

To get in touch with Brad & Devon you can email: marketing@artisanroofing.ca 

<a href="https://www.pcaoverdrive.org/videos/is-in-home-selling-dead">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day free trial. 
Download the app on the Apple Store or Google Play.

<a href="https://pcapainted.org/membership-resources/">Become a PCA member</a>

Contact BTA: https://pca.so/btapcace

Is In-home Selling Dead: Contractor Evolution

In the ever-evolving world of marketing, where the digital landscape is as dynamic as ever, one powerful tool stands out: A/B testing. Imagine being able to scientifically refine your marketing campaigns to ensure they perform at their best. Welcome to the realm of A/B testing, where experimentation meets data-driven decisions. In this podcast, we're taking a deep dive into the science behind A/B testing, uncovering its methodologies, benefits, and how you can harness its potential to optimize your marketing campaigns. Get ready to unlock the secrets of successful experimentation and data-backed marketing strategies.

The Science of A/B Testing: How to Optimise Your Marketing Campaigns

In Ask me anything about OKRs Episode 45 erörtern wir, wie man vorgeht, wenn eigentlich die Strukturen und Rahmenbedingungen die Zielerreichung verhindern und nicht die Leistung des Teams selbst. Anhand eines Beispiels, in dem neue Ziele immer wieder hinzukommen und so die ursprünglichen Vorgaben und Vorhaben untergraben, haben wir Lösungsansätze erörtert. Wir diskutieren, wie sich aus übergeordneten Kennzahlen auf Unternehmensebene konkrete, messbare Key Results auf Teamebene ableiten lassen. Am Beispiel eines Online-Shop-Teams erläutern wir, wie sich aus einer Conversion Rate sinnvolle Wetten formulieren lassen, die das Team beeinflussen kann und die dafür sorgen, dass sich die erstrebten KPIs in die richtige Richtung bewegen. Schließlich sprechen wir über die Herausforderung, für kreative Teams wie beispielsweise Designer messbare Ziele zu finden. Und nähern uns der Frage, wie man Key Results definiert, die sich tatsächlich auf die Leistung dieses spezifischen Teams beziehen und nicht nur auf gesamtunternehmerische Kennzahlen, auf die Designer wenig Einfluss haben.

00:00 Intro
02:34 Woran kann es liegen, dass Teams ihre Ziele nicht erreichen? Wie identifiziert man strukturelle Probleme?
24:28 Key Result als Treiber für Erfolg
26:30 Wie formuliert man aus KPIs konkrete Wetten? (Beispiel: Onlineshop)
35:40 Messbare Key Results für Design Teams formulieren
42:45 OKRs & Tagesgeschäft im HR Bereich 
48:45 Müssen alle Projekte in den OKR Sets abgebildet werden?
58:11 Wie finde ich ein passendes OKR Tool?
59:54 Priorisierung von Zielen und Aufgaben im OKR Prozess

Diese Folge findest du auch als Podcast auf: https://murakamy.com/blog/ama45-okrs-episode-45
Besuche uns auf https://murakamy.com
Alle bisherigen Folgen findest Du hier: https://murakamy.com/blog/tag/AMA

Links zur Folge:
https://murakamy.com/blog/2023/6/22/okr-software-speeddating

AMA #45: KPIs in Wetten formulieren | KeyResults für Designteam | OKRs & Tagesgeschäft/ HR uvm.

Understanding the 4 Customer Buyer Types

In this episode of the Badass + Bulletproof podcast with Shona Gates, we delve into the intricacies of the four customer buyer types, drawing insights from a comprehensive 90-minute masterclass on the same topic. Here's what you can expect:

1. Exploration of Buyer Archetypes: We dissect the four fundamental buyer personas crucial for understanding consumer behavior in marketing. From the methodical planner to the spontaneous impulse buyer, we unravel the motivations behind each type

2. Insights into Consumer Behavior: Gain valuable insights into how these buyer types influence purchasing decisions and shape market trends. Understand the psychology driving consumer preferences and tendencies 

3. Strategies for Business Success: Learn how businesses can leverage this understanding to tailor their marketing strategies effectively. Discover actionable tips to target each buyer type and maximize business growth.

Tune in to explore the significance of the four customer buyer types in marketing and their profound impact on business success.

🔗 Explore the Full 4 CUSTOMER BUYER TYPEs 90-minute masterclass here  { http://sexyselfish.com/buyertypes  } 

🚀 Help Us Thrive:

Your support fuels our mission. Share, like, and comment on this episode. Connect with us on social media:

https://www.tiktok.com/@badassandbulletproof
https://www.instagram.com/shonagates.co
https://www.facebook.com/sexyselfish
https://www.youtube.com/c/ShonaGates/featured
https://soundcloud.com/shona-gates

And, of course, leave a review on your favourite platform to keep the Badass + Bulletproof community growing.

Buyer keywords
Customer buyer types
Buyer personas
Consumer behavior insights
Marketing strategies
Buyer intent keywords
Commercial intent keywords
Purchase motivation
Market trends
Target audience analysis
Consumer preferences
Purchasing decisions
Business growth tactics
Marketing insights
Market segmentation
Buyer psychology
Purchase influencers
Targeted advertising
Consumer tendencies
Marketing effectiveness
Buyer journey mapping
Customer segmentation
Audience targeting
Sales optimization
Conversion optimization
Behavioral economics
Consumer research
Market analysis
Purchase patterns
Marketing ROI measurement

The Customer Buyer Types

In this webinar, I share how to Maximize Conversion (from visitor to caller) on your automotive website. 
Learn specific tweaks you can make to double or even triple the number of calls you're getting from the 
visitors already accessing your website.
Nothing will have a bigger impact on the overall success or failure of your Internet marketing strategy than 
your website and its ability to convert visitors to callers at the highest level possible. Let's face it...your 
website is the HUB for all of your other marketing (online and offline) leads. If it's failing to convert, then 
none of your marketing will work as well as it could or should.

#ConversionMaximization #AutomotiveWebsite #Webinar #CallConversion #WebsiteOptimization #LeadGeneration #InternetMarketing #OnlineMarketing #OfflineMarketing #MarketingStrategy #WebsiteConversion #MarketingSuccess #ConversionRate #LeadConversion


Facebook - 🔵 https://www.facebook.com/advanceddigitalautomotivegroup/
Twitter - 🐦 https://twitter.com/autoshopowners
Instagram - 📸 https://www.instagram.com/advanceddigitalautomotive/
LinkedIn - 💼 https://www.linkedin.com/company/advanced-digital-automotive-group/
Pinterest - 📌 https://www.pinterest.com/advancedigitalautomotivegroup
TikTok - 🎵 https://www.tiktok.com/@automotive_group
Mastodon - 🐘 https://mastodon.social/@advanceddigitalautomotivegroup
Youtube - ▶️ https://www.youtube.com/advanceddigitalautomotivegroup
Daily motion - 📺 https://www.dailymotion.com/advanceddigitalautomotivegroup

Visit Our Website - 🌐 https://autorepairseo.com
Schedule a Discovery Call - 📅 https://autorepairseo.com/schedule-a-discovery-call/
Get Your Free Book - 📚 https://autorepairseo.com/book/

How To Optimize Your Website For Maximum Conversion And Lead Flow

Hi everyone, my name is Aniruddh Saha. I'm a digital marketer. If you have any openings feel free to contact me. You can find me on Linkedin.

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

Welcome to The Mums Manifesting Wealth podcast, Im your host Shona Gates,Im a mum, Multi passionate entrepreneur , and founder of Sexy Selfish ,  and the creator of the Badass + Bulletproof System. I help ambitious fempreneurs who desire to create both income + impact, to do it from a place of integrity. Join me for conversations on money manifesting, business growth, radical self-trust, magnetic marketing, sex, honesty and creating legacy and abundance in your life and business. 
www.sexyselfish.com

Wie gestaltet man ein nachhaltig erfolgreiches Unternehmen? Wie kann ein Wirtschaften gelingen, das Profit, Umwelt und Menschen in Einklang bringt? Wie überfordert man sich bei dem Versuch, etwas zu bewirken, nicht ständig selbst? 

Marco sucht im Gespräch mit CEOs, Gründer:innen und Expert:innen aus den unterschiedlichsten Fachgebieten Antworten auf die wirtschaftlichen und gesellschaftlichen Herausforderungen unserer Zeit. Er versucht dabei herauszufinden, wie man ein bedeutungsvolles Leben voller Gelassenheit führt.

Marco Alberti ist Unternehmensphilosoph und Gründer von Murakamy. Er beschäftigt sich seit vielen Jahren mit Leadership durch strahlkräftige Visionen, sinnvolle Strategien und die richtigen Ziele.

Podcast for Automotive Service Business Owners,Unlock the Secrets to Automotive Industry Success

New tracks tagged #ConversionRate