Simon Dunlop, Co-Founder and CMO of Instreamatic, breaks down the essentials of market entry, the impact of AI on ad effectiveness, and shares his thoughts on the future of audio and video ads (A/V ads). Drawing from his vast experience in the martech, online media, and CPG industries, Simon offers professional tips on crafting effective go-to-market (GTM) strategies and choosing the right martech solutions. He also explores innovative ways to use AI for personalizing creatives and reveals key insights from Instreamatic’s latest study on AI-driven audio advertising.

AudioMerge

Episode 11 –  Simon Dunlop on GTM Strategies, AI Ad Personalization & Future MarTech Trends

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
https://www.martechcube.com

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