FUTURE OF MARKETING SERIES: Dave Hook, John Muir Health

For the fourth episode in their mini-series about the future of healthcare marketing, Jared and guest co-host Paul Schrimpf welcome Dave Hook, Executive Director of Marketing and Consumer Experience at John Muir Health. Dave shares how evolutions in martech, staffing, and digital capabilities are driving their approach to consumer-led healthcare. 

All that, plus the Flava of the Week about Costco’s new weight loss program. How is Costco’s partnership with Sesame fueling this new offering, and what does it signal to us about the next pivot in consumer-led retail health services? 

Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Healthcare Rap

Healthcare Rap: FUTURE OF MARKETING SERIES: Dave Hook, John Muir Health (#328)

Abby Hehemann, the Global Marketing Director at GetResponse, discussed her journey from customer success to product marketing, emphasizing the importance of customer insights and proactive thinking. She highlighted the evolution of GetResponse from an email autoresponder to a multi-channel marketing automation platform, focusing on anticipating customer needs and leveraging AI for data analysis. Abby stressed the significance of maintaining a human touch in marketing, using AI to handle repetitive tasks, and allowing marketers to focus on creativity. "The person who knows the customer the best wins," she advised, encouraging staying curious, continuously learning, and investing in oneself while understanding customers deeply to succeed in any business.

AudioMerge

Episode 10 –  Abby Hehemann on the Power of Customer Insights and AI in Modern Marketing

Join Clarasys Associate Director Tom Carpenter and marketing expert Phil Boyden of Sojourn Solutions as they explore the complexities of MarTech, from automation platforms to AI, to CDPs, and offer practical advice on navigating the evolving tech landscape.

The future of MarTech: AI, CDPs & more with Sojourn Solutions

In episode 12 of How It’s Tested, Eden Full Goh is joined by Daniel Johnson of Branch to explore the complexities of mobile deep linking and its critical role in the ever-evolving MarTech landscape. They cover real-world case studies from Spotify and Adobe, offering a deep look into how companies are leveraging Branch's technology to solve linking challenges. Tune in for insights into the future of mobile marketing.

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How It's Tested - Ep. #12, Mobile Deep Linking with Daniel Johnson of Branch

Dive into the world of AI-powered ad spy tools and discover how they're transforming the digital marketing landscape. In this episode, we explore the top 10 ad intelligence platforms that are giving marketers an edge over their competition. 

Learn how these cutting-edge tools use artificial intelligence to analyze competitor strategies, uncover hidden trends, and boost ad performance by up to 30%. Whether you're a seasoned marketer or just starting out, this episode will equip you with the knowledge to leverage AI for smarter, more effective advertising campaigns. 

From real-time monitoring to predictive analytics, we'll cover the game-changing features that are redefining how businesses approach digital advertising. Don't miss this opportunity to stay ahead in the fast-paced world of online marketing!

Unlocking Ad Intelligence: How AI Spy Tools Are Revolutionizing Digital Marketing

In our 57th episode, we’ll be looking at the tremendous stress that many Marketers suffer, along with their colleagues. Offering real help, as we all battle the demands of The Matrix!

We continue our interviews with leading European pioneers and innovators. In Paul's informal – yet highly pragmatic – chat with Pablo Rueda, one of the Martech professionals who can truly claim to be a pioneer in the fields of Marketing Automation, in addition to AI.

After over 15 years of applying these technologies to real-life Business situations, he’s really seen it all, starting with Selligent Marketing Cloud, now Marigold. And now, as Country Manager for Iberia for Actito / QNTM Group.
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The Barcelona Virtual European Marketing Podcast, with the latest Marketing, Business & Tech innovations from Europe. Also available on Spotify, Apple Podcasts, You Tube, Soundcloud & by using Amazon Alexa-enabled smart devices.

Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe.

Hosted by Paul Fleming, together with the Voice Team of the BV Story Studio.

You can find more information, resources and links in the Programme Notes for each episode on our blog at: blog.bvirtual.com

S06 E03 - Real Help for Stressed Marketers - BV European Marketing Podcast

Det händer väldigt mycket inom B2B-marknadsföringen och försäljningen just nu. Anledningen är snabbt ökande digitalisering och med det köp- och kundresor som idag både börjar och i många fall går till avslut på nätet. Som B2B-företag har vi fler verktyg än vi någonsin haft till vårt förfogande. Det betyder att  vi behöver sålla och prioritera sånt som är bäst för just oss och vårt företag - som bidrar till att vi kan göra mer, bättre affärer smidigare. 

I inslaget diskuterar Crescandos Malin Sjöman och Christoffer Williamsson, Group Digital Experience Manager på Camfil hur vi som B2B-marknadsförare kan tänka för att navigera i den nya spännande men också mer komplexa världen av ökad digitalisering och nya systemlösningar.

ℹ️ Mer inspiration för din B2B-marknadsföring: https://crescando.se/inspiration/   

👩🏻Följ Malin på LinkedIn: https://www.linkedin.com/in/malinsjoman/ 
👩🏻Följ Christoffer på LinkedIn: https://www.linkedin.com/in/christofferwilliamson/ 
🕸️Följ Crescando på LinkedIn https://www.linkedin.com/company/crescando/


🎤Planering och inspelning: Malin Sjöman.

🎵Musik: AudioCoffee (Denys Kyshchuk) - Motivational Day https://www.audiocoffee.net

Martech i marknadsföringsmixen - med Christoffer Williamson

Unscripted marketing discussion on how SME's can leverage their marketing as their transition from public to private sector market.

Episode 4: Alvin And Miriro discuss transitioning from public to private sector

MarTech ในประเทศไทย มีอะไรอัปเดตที่คนทำงาน และนักการตลาดต้องรู้อีกบ้าง?

- ภาพรวมการใช้งาน MarTech ในปัจจุบันและแนวโน้มในอนาคต
- เครื่องมือที่คนนิยมใช้ในช่วงที่ผ่านมา
- MarTech Selection for Maximize Usage Canvas

สรุปเทรนด์ MarTech อัปเดตปี 2025 | Sunday Night Live

RSG AI Agents in MarTech

Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.

เสนอ 5 เรื่องที่จำเป็นต่อการทำธุรกิจในยุคปัจจุบัน Design, Innovation, Marketing,  Entrepreneurship mindset และ People Skills

Morning Call: เล่าเบื้องหลังการทำงานแบบสบาย ๆ ทั้งนอกและในห้องประชุม ประสบการณ์ความรู้ที่ได้รับจากการพบปะผู้คน และการอ่าน

The Organice: การจัดการ ไม่ว่าจะจัดการคน จัดการงาน หรือจัดการสิ่งที่อยู่รอบตัว โดยคุณโจ้ ฉวีวรรณ คงโชคสมัย

Design You Don’t See: พูดถึงเบื้องหลังของความคิดและงานออกแบบที่ซ่อนอยู่ในสิ่งรอบตัวที่คุณพบทุกวัน แต่คุณยังไม่เคยเห็น

RADIO FOR THE HEALTHCARE INDUSTRY
Healthcare NOW Radio and Podcast Network offers discussions on the latest developments and trends impacting the industry including: health tech, health IT, healthcare innovation, healthcare policy, healthcare data security, telehealth, interoperability, biotech, med tech, value-based care, pharma, healthcare compliance, and much more. Shows are hosted by industry thought leaders. Guests are a "who's who" across the healthcare spectrum.  The listening audience is predominantly physician and hospital-based, and the healthcare industry at large.

European Internet Pioneer. Digital Marketing Agency, offering Advanced Strategies since 1995. Co-founders of the Affinità Network. www.bvirtual.com

Never Mind the Pain Points, hosted by Clarasys, is a podcast dedicated to all the current challenges businesses are facing. Each episode is hosted by a Clarasys employee, that has deep expertise in the subject matter of each episode. The hosts are joined by a variety of fantastic, interesting and knowledgable guests from the world of business and together they discuss pain points that organisations face and what you can do to overcome them! 

Whether you are a part of an organisation that face these problems and are looking for ways to overcome them or you just have a strong interest in knowing more about the topics covered, then this is the podcast for you!

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.
https://www.martechcube.com

New tracks tagged #MarTech