Bill Whittle - Language For Defeating Objections

In the latest episode of B2B Sales Trends, Harry Kendlbacher is joined by Lauren Cursiter, Global Marketing & Communications Manager at Google, to discuss how sales professionals can shift their mindset and approach to navigate the evolving sales landscape in 2025.

Lauren shares insights on why attention spans are declining and how storytelling can help salespeople keep buyers engaged. The conversation also explores how objections can be a powerful discovery tool rather than a roadblock, the growing complexity of multi-stakeholder sales, and how collaborative selling fosters stronger client relationships. Plus, Lauren breaks down the top three skills every elite salesperson will need to succeed in 2025.

Tune in to learn how to reframe objections, elevate your sales conversations, and stay ahead in today’s competitive market.

45. Reframing Objections to Unlock Better Outcomes: Critical Sales Skills for 2025

On today's episode, Matt talks about the most common sales objections in your home service business and how to overcome them.

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EP. 251 The Most Common Sales Objections & How To Overcome Them In Your Home Service Business

The Service Industry Podcast is built for business owners and entrepreneurs who are looking to go deep into learning how to grow their business. In this podcast we talk systems, marketing, growth, business development, opportunity, employees, and more. Bringing on some of the best talent in the world to share their experiences with you to help you avoid costly mistakes and to live a better life.

This podcast is dedicated to sales leaders in the B2B space, where we share conversations about innovative and successful sales transformations to keep you up to date on the latest trends that will help you to effectively tackle the challenge of constructing and executing a profitable and sustainable sales process.

New tracks tagged #Overcoming objections