In this episode of Bulletproof Your Marketplace Podcast, host Jeremy Gottschalk welcomes Jeff Sakasegawa, Trust and Safety Architect at Persona, who draws on over 15 years of experience for a deep dive into the chapter Creating Your Own Best Practices.

The conversation explores why identity verification is foundational, why words and transparency matter in policy-making, and how strategic friction can strengthen—rather than hinder—user trust.

Jeff highlights real-world examples and emphasizes the importance of cross-functional ownership in trust and safety programs. He also shares how platforms can develop strategies tailored to their unique business models instead of relying on one-size-fits-all policies.

For founders and leadership teams, this episode delivers clear takeaways. Jeff leaves listeners with one actionable practice—link analysis—as a powerful tool to strengthen enforcement, connect signals across accounts, and outpace bad actors.

Trust and Safety — Creating Your Own Best Practices

In this week's episode, Ricardo explains the "broken windows" theory, which originated in criminology, and how it applies to project management. The central idea is that minor signs of disorder, when ignored, lead to bigger problems. In projects, accepting delays or failures without correction sends the message that quality and discipline are unimportant, opening the door to widespread carelessness. Therefore, it's crucial to quickly correct violations, maintain organized processes, and set an example of consistency and accountability. It's not about micromanaging, but about demonstrating that attention to detail protects the project. Often, it's not major disasters that destroy it, but the accumulation of minor oversights that undermine trust and results.

Listen to the podcast to learn more!

How Many Broken Windows Are You Tolerating in Your Project?

No episódio desta semana, Ricardo explica a teoria das “janelas quebradas”, originada na criminologia, e como ela se aplica ao gerenciamento de projetos. A ideia central é que pequenos sinais de desordem, quando ignorados, levam a problemas maiores. Em projetos, aceitar atrasos ou falhas sem correção transmite a mensagem de que qualidade e disciplina não são importantes, abrindo espaço para descuido generalizado. Por isso, é fundamental corrigir rapidamente violações, manter processos organizados e dar exemplo de consistência e responsabilidade. Não se trata de micro gerenciar, mas de mostrar que atenção aos detalhes protege o projeto. Muitas vezes não são grandes desastres que o destroem, mas o acúmulo de pequenas negligências que comprometem a confiança e os resultados.

Escute o podcast para saber mais! 

Quantas Janelas Quebradas Você Tolera no Seu Projeto?

In this episode of Bulletproof Your Marketplace, we explore one of the most pressing challenges facing digital platforms today: trust and safety. 

Joining us is Anna Pogreb, Senior Risk Strategist at EverC, who brings experience in compliance, risk, and marketplace operations.

Together, we unpack how marketplaces have become a prime target for illicit activities—from counterfeit goods to money laundering and even more extreme cases—and why traditional, reactive approaches are no longer enough. Anna shares stories from the frontlines of risk management, insights into how bad actors exploit platforms, and practical strategies for building proactive trust and safety practices tailored to your marketplace.

Whether you’re a founder, legal counsel, or risk leader, this conversation highlights why trust and safety must be a company-wide priority, how to break down silos, and how to design policies and processes that strengthen your marketplace against evolving threats.

Stay tuned for actionable takeaways and inspiration to build a safer, more resilient platform.

In this week's episode, Ricardo questions whether artificial intelligence (AI) actually reduces project risks or creates new ones. While it helps predict delays, identify flaws, and minimize errors, AI can create invisible risks, such as data bias, which distorts results, and "blind trust," when professionals accept predictions without critical analysis. Another risk is technological dependence: if the tool fails or disappears, the project could stall. There are also ethical and legal questions about who is responsible for AI's misguided decisions. Vargas emphasizes that AI is neither a villain nor an absolute solution. It should be seen as an ally, but always with human oversight, contingency plans, and clear accountability from managers.

Listen to the podcast to learn more!


AI: Reducing Risks or Creating New Challenges?

No episódio desta semana, Ricardo questiona se a inteligência artificial (IA) realmente reduz riscos em projetos ou se também cria novos. Embora ajude a prever atrasos, identificar falhas e minimizar erros, a IA pode gerar riscos invisíveis, como viés nos dados, que distorce resultados, e a “confiança cega”, quando profissionais aceitam previsões sem análise crítica. Outro risco é a dependência tecnológica: se a ferramenta falhar ou desaparecer, o projeto pode parar. Há ainda questões éticas e legais sobre quem responde por decisões equivocadas da IA. Vargas reforça que a IA não é vilã nem solução absoluta. Ela deve ser vista como aliada, mas sempre com supervisão humana, planos de contingência e responsabilidade clara dos gestores.

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IA: Reduzindo Riscos ou Criando Novos Desafios?

Are emotional swings and inconsistent trading results holding you back? You're not alone. In this essential video, John Locke reveals proven strategies to overcome common trading challenges, including results-based confidence fluctuations, emotional discipline, and risk management. 

Discover how to build a resilient trading psychology, develop effective trading strategies, and master risk management to achieve consistent profits in stock trading, forex trading, options trading, and cryptocurrency trading. Learn why overconfidence and false confidence can ruin your trading account—and how to develop the correct mindset for sustainable success.

John shares actionable tips on controlling emotions, sizing your trades responsibly, and sticking to your trading plan—crucial skills for traders who want to improve their trading psychology, reduce emotional trading, and maximize profitability. Whether you're a beginner or an experienced trader, these insights will help you stay disciplined and make smarter trading decisions.

Stop letting emotional trading sabotage your financial freedom. Listen now to learn how to master your trading psychology, develop winning trading strategies, and create a profitable, sustainable trading career!

👉 If you found this video valuable, don’t forget to like, comment, and subscribe for more trading tips!
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#TradingPsychology #RiskManagement #TradingStrategies #ForexTrading #StockTrading #OptionsTrading #CryptoTrading #EmotionalDiscipline #TradingSuccess #ProfitConsistency

Mastering Trading Success: How to Overcome Fluctuations & Build Consistent Profits

In this episode of Bulletproof Your Marketplace, Jeremy Gottschalk—author of the book and host of the podcast—sits down with Jimmy Toy, Chief Legal Officer at Articor Group, parent company of Redbubble and TeePublic. With platforms that receive tens of thousands of user-generated uploads every day, Jimmy brings his expertise in legal policy, governance, and trust & safety to tackle an unavoidable reality for marketplaces: incidents, threats, claims, and crises.

Together, Jeremy and Jimmy explore why these challenges are not a matter of if but when, and how founders and leadership teams can prepare effectively. From building proactive response plans and managing insurance notifications to handling media inquiries with transparency and accountability, this conversation is packed with practical lessons.

Whether you’re a founder, executive, or risk leader, this episode will help you anticipate problems, avoid costly missteps, and turn crises into opportunities to strengthen trust with your community.

Managing (the Inevitable) Incidents, Threats, Claims, and Crises

“Actuarial work is not just numbers. It is about turning complex, interconnected risks into solutions that will pay tomorrow.”

🇬🇧 : Climate, cyber, and geopolitics are reshaping risk. How can we model these interconnected exposures, price them fairly, and strengthen the sector’s resilience?
In this episode, Annick Felten, General Manager at Swiss Re Europe and Chair of the ACA Reinsurance Commission, reflects on a rare path from supervision to the sector. She explains how actuarial work connects data with real-world phenomena to deliver fair pricing and robust commitments, using forward-looking tools such as advanced analytics and artificial intelligence.
We also explore why Luxembourg functions as an accelerated learning environment, powered by diverse teams, cross-functional mobility, and practices that build bridges between roles. A clear and practical take on turning complex risks into reliable solutions for the market.

🇫🇷 : Climat, cyber, géopolitique. Les risques se multiplient et s’entrecroisent. Comment les modéliser, les tarifer avec justesse et renforcer la résilience du marché ? 
Dans cet épisode, Annick Felten, General Manager chez Swiss Re Europe et présidente de la Commission Réassurance de l’ACA, revient sur un parcours rare entre supervision et secteur. Elle explique comment l’actuariat relie chiffres, compréhension des phénomènes et finalité concrète pour l’assuré, avec des outils qui regardent vers l’avant comme l’analytique avancée et l’intelligence artificielle.
On y parle aussi du Luxembourg comme environnement d’apprentissage accéléré, porté par la diversité des entreprises et des équipes, et par des pratiques internes comme les rotations de postes qui créent des passerelles entre métiers. Un regard clair et utile sur la façon d’aborder des risques de plus en plus interconnectés et d’en faire des solutions solides pour le marché.

Insurance Talk - Luxembourg, small country big diversity: Why the sector attracts and develops talent

“We sell peace of mind. So how do we make the journey clearer and less complex for customers ?” 

🇬🇧 : In this episode, William Rose, Chief Risk Officer at Hiscox, looks back on more than 16 years in the sector, from underwriting in London and Manchester to steering Brexit work. He explains how the risk function connects governance, regulation, and day to day decisions to serve policyholders. 
We discuss data and AI with a balanced view. Technology introduces new exposures, for example around fraud, yet it also becomes a real lever for efficiency and for making roles more rewarding by automating repetitive tasks. The end goal is simple: make a complex offer easier to understand, and deliver what insurance promises first and foremost, peace of mind.

🇫🇷 : Dans cet épisode, William Rose, Chief Risk Officer chez Hiscox, revient sur plus de 16 ans de parcours: de la souscription à Londres puis Manchester, jusqu’à la gestion du Brexit et de ses impacts. Il explique comment la fonction risque relie gouvernance, réglementation et décisions opérationnelles au service de l’assuré. 
Nous parlons données et IA avec une vision équilibrée. La technologie apporte de nouveaux risques, par exemple en matière de fraude, mais elle devient aussi un véritable levier pour améliorer l’efficacité et rendre les métiers plus enrichissants en automatisant les tâches répétitives. 
Objectif final: simplifier une offre parfois complexe pour mieux délivrer ce que l’assurance promet avant tout, la tranquillité d’esprit.


Insurance Talk - Demystifying insurance for genuine peace of mind

Hello

Thanks for visiting my profile. 

I am an experienced leader in global operations, project management, business transformation, and crisis management. My main focus is implementing innovative global initiatives, capital projects, and product development. I have directed dozens of projects across industries and continents, managing more than $20 billion in global initiatives over the past 25 years.

I am a seasoned board member who has participated in the Brazilian Institute of Corporate Governance (IBGC) board member program. I was the first Latin American to become chairman of the board of the Project Management Institute globally, where I served for four years. I am also a member of the advisory board of Yera, an Estonian startup dedicated to improving employee performance and engagement through technology and artificial intelligence.

I share my expertise with millions of professionals around the globe through my "5 Minutes Podcast," which I have hosted since 2007 and has reached 12 million views. I've written 16 books on project management, risk and crisis management, and transformation, which have been translated into six languages and sold over half a million copies.

I am a seasoned speaker and have delivered over 250 keynote addresses in 40 countries. My influence on the sector was affirmed when I became the first Latin American to be elected Chairman of the Project Management Institute.

My work as a venture capitalist and entrepreneur in artificial intelligence, blockchain, big data, chatbots, and machine learning resulted in tools and products that have revolutionized how users bring agility and agile management into project management software.

More than two decades ago, I founded Macrosolutions, a global consulting firm with international operations in energy, infrastructure, IT, oil, and finance.

Between 2016 and 2020, I envisioned and led the Brightline Initiative, a Project Management Institute think tank in partnership with leading organizations dedicated to helping executives bridge the expensive, unproductive gap between strategy design and delivery.

Before Brightline, I was Director of the United Nations Office for Project Services (UNOPS) Infrastructure and Project Management Group, leading over 1,000 projects and $1.2 billion in humanitarian and development projects. I was also responsible for the first ESG Report in the UN System, published in 2015.

I have a Ph.D. in Civil Engineering, an undergraduate degree in Chemical Engineering, and a master's degree in Industrial Engineering.

John Locke has been working with options for 20+ years and has built himself up as a leader in the stock options trading industry. Having trained now hundreds of traders, his natural ability to teach complex topics with clarity and passion has made him invaluable to the trading community.

L’ACA est la voix du secteur de l'assurance luxembourgeois.

Pour vous donner un aperçu des principales questions qui touchent le secteur et incarner cette voix, nous donnons la parole à une série de figures incontournables de notre communauté.

New tracks tagged #RISKMANAGEMENT