Join me, Kelly Brothers, as I chat with Cecily Hastings of "Inside Publications" and "Inside Sacramento" and explore her inspiring journey from Ann Arbor, Michigan, to becoming a prominent publisher in Sacramento. Cecily recounts her upbringing in a vibrant neighborhood and her multidisciplinary design education from the University of Michigan. Moving from a career in commercial interior design and office furniture sales in the San Francisco Bay Area to Sacramento, she shares the challenges of making new friends before social media and her deep involvement in local community and city government, including founding a neighborhood association to address issues at McKinley Park.

Listen as Cecily discusses her transition from a design-focused professional to a community newspaper publisher in East Sacramento. Initially hired to write articles with no prior experience, Cecily's innovative business model provided free newspapers to every household and tailored a simple advertising system for small businesses. Utilizing guerrilla marketing strategies, she effectively connected local businesses with their immediate community, overcoming the challenge of Sacramento's dispersed commercial areas. This approach led to the successful establishment and growth of Inside Sacramento, which continues to thrive today.

We also explore the evolution of Inside Sacramento's content focus and Cecily's dedication to advocacy and community journalism. Shifting from highlighting arts and small businesses to addressing the deteriorating state of Sacramento's budgets post-Great Recession, Cecily founded the nonprofit Friends of East Sacramento to restore local landmarks. Her publication now addresses pressing issues such as homelessness and accountability in nonprofit funding. Cecily's strategy of hiring community-engaged individuals underscores the importance of grassroots journalism and proactive citizenship, serving as an inspiring model for community-based advocacy.

You can reach Cecily at cecily@insidepublications.com

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Episode Chapter Summaries
(00:00) Business Growth and Community Involvement
Cecily Hastings shares her journey from Michigan to becoming a successful publisher in Sacramento, emphasizing community engagement and volunteer work.

(09:44) Expanding Community Newspaper Through Strategic Advertisements
Cecily Hastings' journey from design professional to community newspaper publisher, innovative business model, successful establishment and growth of Inside Sacramento.

(27:38) Local Newspaper Expansion Strategies
Nature's journey of building a local publication business with a delayed website, part-time employees, cautious expansion, and proving skeptics wrong.

(35:40) Advocacy and Community Journalism
Cecily Hastings' publication, Inside Sacramento, shifted focus to advocacy for local communities, addressing homelessness and lack of nonprofit accountability.

(46:05) Community Advocacy and Grassroots Journalism
Community-based journalism emphasizes community involvement, grassroots mindset, and proactive citizenship for impactful reporting.

Episode 45: Cecily Hastings "Inside Publications"  is a Grassroots Growth Success Story.

Join your host, Kelly Brothers, as he introduces two young, dynamic certified financial planners (CFPs) from CAPTRUST's Sacramento office, Lauren Ralston and Kathryn McCall. Together, they dive into a variety of financial topics relevant to the local community, ranging from the importance of financial literacy, effective budgeting strategies, and insurance needs, to preparing for retirement and managing inherited assets. The conversation covers practical advice on financial planning, estate planning, and the implications of tax laws, making complex financial concepts accessible and engaging for a diverse audience. The experts also stress the significance of starting financial planning early, involve the family in financial discussions, and the unique challenges of aging parents. 

You can reach Lauren or Kathryn through the CAPTRUST website by visiting: https://www.captrust.com/locations/california/sacramento-ca/

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Episode Highlights:
00:00 Welcome to Bite-Sized Finance
00:47 Meet the Young CFPs: Lauren Ralston and Kathryn McCall
01:28 Lauren Ralston's Financial Journey
03:13 Kathryn McCall's Path to Financial Planning
05:03 Diving into Listener Questions
06:21 Retirement Planning: Consolidation and Simplification
08:06 The Role of Financial Advisors
18:45 Life Insurance Essentials for Young Families
22:56 Helping Your Child with a Down Payment
26:00 Introduction and Q&A Format
26:27 Preparing for Aging Parents' Care
33:07 Financial Planning for Inherited IRAs
39:12 Budgeting and Emergency Funds
42:41 Financial Literacy for High School Students
47:06 Final Advice and Closing Remarks

Episode 46: Your Financial Future Through the Eyes of a Newer Generation of Advisor.

Curious about what makes a top broker tick? Join us for a captivating conversation with Todd Sanfilippo, a celebrated industrial broker crowned Broker of the Year by the Sacramento Association of Commercial Real Estate. Todd shares his inspiring journey from a childhood steeped in real estate in San Jose to becoming a leading figure in Sacramento's commercial property market. Discover how pivotal choices, like opting for a research role at CBRE over a secure position at AT&T, and the influence of his personal life, including meeting his future wife, led him to redefine success in the industry.

Gain insider knowledge as Todd opens up about his transformative 35-year career at CBRE, from his early days in a research role to thriving as a commissioned broker. He emphasizes the critical role of ethics, collaboration, and mentorship in shaping a rewarding career. Todd's passion for industrial real estate shines through as he discusses current trends, like the growing demand for efficient logistics, and how warehouse designs are evolving to keep up with this rapidly changing landscape. Learn from Todd's experiences as he offers guidance for young professionals eager to carve their path in this competitive field.

We also explore the broader shifts within commercial real estate, including innovative approaches to repurposing underutilized spaces and the evolving workforce that is becoming more diverse. Todd shares his insights on the importance of dedication and the sacrifices needed to thrive, highlighting how aspiring brokers can set themselves apart. Whether you're a seasoned real estate expert or just curious about the field, Todd’s journey and wisdom provide valuable lessons in resilience, foresight, and the ever-changing nature of this dynamic industry.

You can reach Todd by visiting the website: https://www.cbre.com/people/todd-sanfilippo

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/
Chapter Summaries
(00:00) Success in Commercial Real Estate
Todd Sanfilippo's journey from San Jose to top broker in Sacramento, influenced by family, hard work, and strategic career decisions.

(07:07) Commercial Real Estate Transition and Success
Todd Sanfilippo's 35-year career at CBRE, from research to commission broker, with emphasis on mentorship, ethics, and collaboration in industrial real estate.

(20:36) Real Estate Trends and Market Growth
Real-time delivery logistics has doubled rents and influenced warehouse design in Sacramento's market, with a focus on Metro Air Park and competitive labor costs.

(35:43) Transformation in Commercial Real Estate
Commercial real estate faces challenges and opportunities, including repurposing spaces and diversifying the industry's workforce.

(43:12) Career in Commercial Real Estate
Understanding motivations, commitment, and work ethic are crucial for success in commercial real estate.

Episode 47: Todd Sanfilippo's Look at Commercial Real Estate May Surprise You.

The Role of Negligence and Liability
In auto accident cases, proving negligence is key to establishing liability. Negligence occurs when a driver fails to act with reasonable care, leading to an accident that causes injury or damage to another party. Common examples of negligent behavior include distracted driving, speeding, running red lights, and driving under the influence of alcohol or drugs.

In Sacramento and across Northern California, the attorneys at Megeredchian Law are well-versed in proving negligence in car accident cases. They gather evidence such as police reports, witness statements, and expert testimony to build a compelling case against the at-fault driver. Their in-depth understanding of California law allows them to craft a legal strategy that holds negligent drivers accountable and secures justice for their clients.

Protecting Your Rights in Court
While many car accident claims are resolved through settlements, some cases may need to go to court if a fair agreement cannot be reached. Megeredchian Law's attorneys are experienced litigators who are prepared to take your case to trial if necessary. They understand the courtroom process and have a track record of success in securing favorable outcomes for their clients.

Going to court can be intimidating, but with Megeredchian Law by your side, you’ll have the peace of mind that your rights are being protected every step of the way. Their attorneys handle everything from filing the lawsuit to presenting evidence in court and advocating on your behalf. They are committed to providing their clients with the best possible legal representation, whether in negotiations or in front of a judge.

Consulting with an Auto Accident Attorney
If you've been involved in an auto accident in Sacramento, it's crucial to consult with an attorney as soon as possible. Time is of the essence when it comes to gathering evidence, filing a claim, and protecting your legal rights. The attorneys at Megeredchian Law offer free consultations to car accident victims, providing them with expert advice on their legal options and the best course of action for their case.

During your consultation, Megeredchian Law will review the details of your accident, assess the strength of your claim, and provide guidance on the potential compensation you may be entitled to. They will explain the entire legal process in clear terms, ensuring that you fully understand your rights and what to expect moving forward.

Visit us online:
https://megeredchianlaw.com/sacramento-car-accident-attorneys/
https://www.youtube.com/watch?v=CguGdY-_C5U&feature=youtu.be

Our Address:
Megeredchian Law
428 J St 4th Floor, Sacramento, CA
95814, United States
+1 916-409-7519
https://www.google.com/maps/place/?cid=6037908895784734983
https://sites.google.com/view/autoaccidentattorneysacramento/

Find us around the web:
Like us on Facebook: https://www.facebook.com/MegeredchianlawSacramentoCA
Follow us on Twitter: https://x.com/MegeredchianSac
Subscribe to our YouTube: https://youtube.com/playlist?list=PL8RfghlfD1-KpdhucgwQpNTeks_pYjhj8&si=p8zKHXR_7PHQZgdA
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Hear us on Buzzsprout: https://www.buzzsprout.com/admin/2389172/episodes/15886693-auto-accident-attorney-sacramento-ca

Auto accident attorney Sacramento, CA

The Importance of Compensation for Truck Accident Victims
Truck accidents often result in severe injuries, including traumatic brain injuries, spinal cord injuries, broken bones, and internal organ damage. Victims of truck crashes may face long-term medical care, rehabilitation, and an inability to return to work. Compensation from a truck accident claim is essential for covering these expenses and ensuring victims can rebuild their lives after the accident.

In addition to medical expenses, truck accident victims are entitled to compensation for lost wages, both past and future, as well as pain and suffering. In cases of fatalities, families may pursue wrongful death claims to recover compensation for funeral expenses, loss of companionship, and the emotional trauma of losing a loved one. Megeredchian Law’s experienced truck accident attorneys are dedicated to fighting for the full compensation their clients deserve, ensuring that no expense or loss goes unaccounted for.

Dealing with Insurance Companies
Insurance companies, particularly those representing trucking companies, are often more interested in protecting their bottom line than in fairly compensating accident victims. After a truck accident, victims may be pressured into accepting a low settlement offer that does not cover all of their damages. Megeredchian Law’s attorneys have extensive experience dealing with insurance companies and are skilled at negotiating fair settlements for their clients.

In cases where the insurance company refuses to offer a fair settlement, Megeredchian Law is prepared to take the case to court. The firm’s attorneys are seasoned litigators who know how to present a compelling case in front of a judge and jury. By standing up to insurance companies and fighting for their clients' rights, the firm ensures that victims receive the compensation they need to recover from their injuries.

Truck Accident Cases and Wrongful Death Claims
Truck accidents can tragically result in fatalities, leaving families to cope with the sudden loss of a loved one. In these cases, the family may be entitled to file a wrongful death lawsuit to seek compensation for the emotional and financial impact of the death. Megeredchian Law has experience handling wrongful death claims arising from truck accidents, providing compassionate legal representation to families during their most difficult times.

A wrongful death claim can help surviving family members recover damages for funeral expenses, loss of income, and loss of companionship. These claims also serve to hold negligent parties accountable for the actions that led to the death of a loved one. Megeredchian Law’s team of attorneys works closely with families to ensure they receive the justice they deserve and the financial support they need to move forward.

Visit us online:
https://megeredchianlaw.com/sacramento-car-accident-attorneys/
https://www.youtube.com/watch?v=fYEbQmWTgBg&feature=youtu.be

Our Address:
Megeredchian Law
428 J St 4th Floor, Sacramento, CA
95814, United States
+1 916-409-7519
https://www.google.com/maps/place/?cid=6037908895784734983
https://sites.google.com/view/truckaccidentattorneysacrament/

Find us around the web:
Like us on Facebook: https://www.facebook.com/MegeredchianlawSacramentoCA
Follow us on Twitter: https://x.com/MegeredchianSac
Subscribe to our YouTube: https://youtube.com/playlist?list=PL8RfghlfD1-K5oKxFPDB4xPlcjzReaHl0&si=B0TObMHPBhJpYjQT
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Truck accident attorney Sacramento, CA

Compensation for Motorcycle Accident Victims
Motorcycle accident victims in Sacramento can seek compensation for a variety of damages. This includes medical bills, rehabilitation costs, lost wages, and pain and suffering. If the accident results in death, the victim's family may be able to file a wrongful death claim to seek compensation for funeral expenses, loss of financial support, and emotional suffering.

The attorneys at Megeredchian Law understand the financial strain that a motorcycle accident can place on a victim and their family. The firm fights to secure the maximum compensation possible to cover these expenses and ensure that the victim's rights are protected. Whether the case is resolved through negotiation with insurance companies or by taking it to court, Megeredchian Law will be by your side every step of the way.

The Importance of Legal Representation
Hiring a motorcycle accident lawyer is crucial for victims looking to navigate the complexities of their case. Insurance companies often try to minimize payouts or even deny claims, making it difficult for victims to recover fair compensation. With the experienced attorneys at Megeredchian Law on your side, you can trust that your case will be handled professionally, and your rights will be defended.

One of the unique aspects of motorcycle accident cases is the bias that motorcyclists sometimes face. Many people, including jurors and insurance adjusters, may hold misconceptions about motorcyclists, believing they are inherently reckless. This bias can negatively impact your claim. An experienced motorcycle accident attorney will understand how to counter these prejudices and present a compelling case that focuses on the facts and evidence.

Megeredchian Law’s team has successfully represented numerous motorcycle accident victims in Sacramento, ensuring that their clients are treated fairly and receive the compensation they deserve. With years of experience handling cases involving motorcycle accidents, truck accidents, and bicycle accidents, the attorneys at Megeredchian Law have developed a reputation for tenacity and compassion.

Building a Strong Case for Your Motorcycle Accident Claim
Building a strong motorcycle accident claim requires gathering evidence, negotiating with insurance companies, and preparing for the possibility of a lawsuit. Your attorney will collect critical information such as police reports, medical records, and expert witness testimony to support your case. In addition, proving that the other party was negligent and therefore responsible for the accident is essential for securing compensation.

At Megeredchian Law, the attorneys take a comprehensive approach to building each case. From investigating the accident scene to collecting medical documentation and consulting experts, they leave no stone unturned in their pursuit of justice for their clients. Their attention to detail and thorough understanding of California motorcycle accident laws ensure that you have the best chance of securing a favorable settlement.

Visit us online:
https://megeredchianlaw.com/sacramento-car-accident-attorneys/
https://www.youtube.com/watch?v=VPT5ypHH-ZU&feature=youtu.be

Our Address:
Megeredchian Law
428 J St 4th Floor, Sacramento, CA
95814, United States
+1 916-409-7519
https://www.google.com/maps/place/?cid=6037908895784734983
https://sites.google.com/view/motorcycleaccidentattorneyca/

Find us around the web:
Like us on Facebook: https://www.facebook.com/MegeredchianlawSacramentoCA
Follow us on Twitter: https://x.com/MegeredchianSac
Subscribe to our YouTube: https://youtube.com/playlist?list=PL8RfghlfD1-KG3v_fRHl7MAUAAatE-OvX&si=BW74neoM0QG4zss2
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Hear us on Buzzsprout: https://www.buzzsprout.com/admin/2389172/episodes/15900600-motorcycle-accident-attorney-sacramento-ca

Motorcycle accident attorney Sacramento, CA

Ever wondered how childhood entrepreneurial ventures can shape a successful business career? Join me, Kelly Brothers, as Brad Squires, CEO of Sacramento Venture Philanthropy, shares his transformative journey from a young boy selling mistletoe with his brothers in Woodland, California, to co-founding a global B2B maintenance management software company, Maintenance Connection. Brad's stories offer a nostalgic look at the early lessons he learned, including responsibility and cash flow management, which have profoundly impacted his approach to entrepreneurship and philanthropy.

Discover how Brad's passion for innovation led him to create Sacramento Venture Philanthropy, an organization that applies venture fund principles to support local nonprofits. We explore the unique challenges and opportunities faced by these nonprofits in the Sacramento region and how initiatives like the Fast Pitch program empower them to effectively communicate their missions and secure vital resources. Brad shares success stories, such as the Food Literacy Center, and discusses how SVP bridges the gap between traditional nonprofit management and rigorous business practices.

Finally, we discuss the importance of community engagement and capacity building, offering insights into how strategic initiatives can bolster nonprofit organizations. Brad introduces us to innovative programs like Think Tankathons and the "five T's" of being a generous partner. We also touch on understanding fiduciary duty in financial advising, highlighting the need for transparency and vigilance when navigating financial services. This episode promises to leave you inspired by Brad's journey and enlightened on the intersection of entrepreneurship and philanthropy.

To learn more about SVP visit: https://www.svpsacramento.org/
For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Chapter Summaries(00:10) CEO Brad Squires Talks Entrepreneurship
Entrepreneur Brad Squires shares his journey from childhood business to co-founding a successful software company, blending entrepreneurship and philanthropy.

(10:04) Childhood Paper Routes
Nature's unique experiences of running a flower farm business, selling mistletoe, and early entrepreneurial ventures.

(18:28) Venture Philanthropy and Fast Pitch Program
SVP uses venture fund approach to support nonprofits in Sacramento region, bridging gap between traditional management and business practices.

(27:58) Success Stories of Fast Pitch Program
Fast pitch in Sacramento helps organizations articulate their mission, with high-powered partners and volunteer coaches, leading to success stories and collaborations.

(36:56) Community Engagement With Sacramento Nonprofits
SVP provides strategic philanthropy through programs like Fast Pitch and Think Tankathons, emphasizing capacity building and the five T's.

(49:12) Understanding Fiduciary Financial Advisors
Fiduciary duty in financial advising: understanding fees, prioritizing clients' best interests, and transparency in financial arrangements.

Episode 48: Blending Business Success Into Venture Philanthropy. Brad Squires Explains.

Compensation for Bicycle Accident Victims
Victims of bicycle accidents in Sacramento may be entitled to compensation for various types of damages. This compensation can include medical expenses, both immediate and future, lost income due to the inability to work, and pain and suffering. In cases where a bicyclist has suffered permanent disabilities, compensation can also include the costs of ongoing medical care, home modifications, and other expenses necessary for the victim’s long-term recovery.

At Megeredchian Law, we understand the devastating impact a bicycle accident can have on your life. Our attorneys fight for the full and fair compensation that victims deserve. We handle negotiations with insurance companies on behalf of our clients and ensure that they are not taken advantage of during the settlement process. In cases where insurance companies fail to offer a fair settlement, we are prepared to take the case to court to pursue justice.

The Legal Process: What to Expect
When you hire Megeredchian Law as your bicycle accident attorney, we begin by providing a free consultation to review the details of your case. This initial consultation helps us understand the circumstances of the accident, the extent of your injuries, and the impact on your life. From there, our team conducts a thorough investigation, gathering evidence, reviewing medical records, and consulting with experts to build a strong case.

We guide our clients through the legal process step by step, ensuring they are informed and supported every step of the way. Our goal is to make the process as smooth as possible so you can focus on your recovery. Whether we are negotiating a settlement or taking your case to trial, we are relentless in our pursuit of justice.

The Importance of Hiring an Experienced Bicycle Accident Attorney
Hiring an experienced bicycle accident attorney is crucial to ensuring the best possible outcome for your case. Insurance companies often try to minimize the amount of compensation they pay to victims, but with an experienced attorney on your side, you can level the playing field. Megeredchian Law has the resources, knowledge, and determination to take on insurance companies and fight for your rights.

Our attorneys are skilled negotiators and aggressive litigators who are not afraid to go to court if necessary. We understand the tactics used by insurance companies to undervalue claims, and we are prepared to fight back on your behalf.

Visit us online:
https://megeredchianlaw.com/sacramento-car-accident-attorneys/
https://www.youtube.com/watch?v=CJV_0MEp538&feature=youtu.be

Our Address:
Megeredchian Law
428 J St 4th Floor, Sacramento, CA
95814, United States
+1 916-409-7519
https://www.google.com/maps/place/?cid=6037908895784734983
https://sites.google.com/view/bicycleaccidentattorneyca/

Find us around the web:
Like us on Facebook: https://www.facebook.com/MegeredchianlawSacramentoCA
Follow us on Twitter: https://x.com/MegeredchianSac
Subscribe to our YouTube: https://youtube.com/playlist?list=PL8RfghlfD1-IWrUhoVgyX43PHA8kl5Y6y&si=65nADP4DjqrV1wrz
Find us on SoundCloud: https://soundcloud.com/megeredchian-sacramento-law/bicycle-accident-attorney-sacramento-ca
Hear us on Buzzsprout: https://www.buzzsprout.com/admin/2389172/episodes/15906733-bicycle-accident-attorney-sacramento-ca

Bicycle accident attorney Sacramento, CA

This is an encore episode presented at a time appropriate for year end tax planning. Some big changes will be taking place in 2026 and that means 2025 or sooner will require significant work to be certain your trust and estate is in order. I hope you appreciate it if this is the first time you're listening and if it's a repeat for you, I hope you're taking action already. 

When Anne Rosenthal, the managing shareholder of Drobny Law, speaks about estate tax law, it's impossible not to get engrossed in the conversation. Her journey from the Midwest to Sacramento's estate planning elite is not just a story of geographic change but a testament to her dedication in helping families circumnavigate the looming complexities of wealth protection. This episode is an essential listen as Anne illuminates the stark realities of the forthcoming estate tax exemptions slated for 2026. With the threshold set to drop, more families—and not just those in high-value states like California—are poised to experience significant financial impacts.

Tax planning seems like a daunting task, but she'll break down the process with precision and clarity. She underscores the critical nature of proactive steps, such as securing powers of attorney and healthcare directives once you hit adulthood. The advice doesn't stop there; whether you're starting a family or running a family business, Anne's insights on navigating the tax landscape in light of the 2025 amendments are invaluable. She also delves into the specific challenges faced by those in second marriages, ensuring that all loved ones are provided for without unintended oversights, like outdated beneficiary designations that can lead to ex-spouses accidentally inheriting assets.

Finally, Anne addresses a more somber topic—the financial exploitation of the vulnerable. She champions the role of fiduciaries to protect those who may not be able to protect themselves and cautions listeners on the importance of making these decisions early. With a practical approach, she provides listeners with strategies for maximizing exemptions and deftly managing asset transfers before the estate tax changes take effect. Anne Rosenthal's expertise in estate tax law is a necessary episode if the law impacts you or your loved ones. Providing a comprehensive guidebook to safeguard your legacy in these unpredictable times is absolutely necessary.

For more information about Drobny Law visit: www.drobnylaw.com or call 916-419-2100

For more information on what we provide at Captrust visit www.captrust.com. 
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/

Encore Episode: Securing Your Estate Before the 2026 Changes With Drobny Law's Anne Rosenthal.

Join me, Kelly Brothers,  as I engage in a captivating conversation with Mike Testa, CEO of Visit Sacramento, who shares his fascinating journey into the world of destination marketing. Growing up in Davis and spending time in the East Bay, Mike eventually returned to Sacramento, where he discovered his passion for showcasing the city's unique appeal. He opens up about the complexities of his role, especially in challenging times, and the importance of fostering a genuine belief in the city's potential. From conventioneers to sports enthusiasts, Mike discusses Visit Sacramento's strategy to attract a diverse range of visitors, highlighting the organization's funding structure and its pivotal role in enhancing the city's economic landscape.

Listen in as we explore Sacramento's cultural and culinary evolution, inspired by successful music festivals like Aftershock and Golden Sky. Mike shares insights on how these events have transformed Sacramento's image and contributed significantly to the local economy. With an influx of visitors and substantial economic impact, these festivals underscore the city's potential to redefine itself beyond its government town roots. The conversation also touches on the logistical challenges of hosting such large-scale events and the importance of strategic planning in a competitive market.

Our discussion further uncovers the potential for Sacramento to enhance its tourism offerings through developments like amateur sports facilities and soccer complexes. Mike emphasizes how such initiatives could attract tournaments and boost local tourism, while also enriching the city's identity. We delve into Sacramento's vibrant culture, from its "Farm to Fork" movement to its status as the "City of Trees," and the importance of embracing its multiple identities. The episode concludes with a focus on innovative marketing strategies to showcase Sacramento's appeal to a broader audience, leveraging various media platforms to reach potential visitors and strengthen the city's reputation.

You can learn more about Visit Sacramento by visiting: https://www.visitsacramento.com/

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Chapter Summaries
(00:00) Attracting Tourism to Sacramento
Mike Testa shares his journey into destination marketing and Visit Sacramento's multifaceted approach to attract diverse visitors.

(09:55) Cultivating Sacramento's Cultural and Culinary Identity
Music festivals in Austin and Sacramento have transformed cities, generating economic impact and facing logistical challenges in a saturated market.

(25:05) Transforming Sacramento's Tourism and Identity
Building a soccer complex in Sacramento can attract tourism, benefit local teams, and showcase the city's vibrant culture and multiple identities.

(34:33) Economic Development Ideas for Sacramento
Regional collaboration, economic development, and sports fields are discussed to enhance Sacramento's appeal and vitality.

(46:33) Marketing Strategies for Sacramento
Marketing strategies for Sacramento include targeted advertising, social media, and a significant annual investment in leisure travel promotion.

Episode 50: Visit Sacramento is Redefining Sacramento Through Culture, Tourism and Economic Growth.

At various points in his 30-year broadcast career, Kelly Brothers has anchored the No. 1 evening newscast in Sacramento on KCRA 3 and the No. 1 morning news show on News 93.1 KFBK. He is currently a Principal and Advisor at CAPTRUST, based in Sacramento.  For the program, Kelly serves up some of the most succulent stories from our region about people, places and things that impact the community and your financial well being. I'm sure there will even be a few tasty surprises here and there, when the recipe is right. The goal is to have you learn, think, even laugh a little bit, all calorie free. Hopefully you'll enjoy what he's delivering right to your kitchen table or dining room or... will you be eating in your car, wherever you choose to listen.

New tracks tagged #Sacramento,