Dr. Pranav Jindal, Associate Professor of Marketing at the Indian School of Business (ISB), shares valuable insights from his research on “Motivating the Frontline: Optimizing Salesforce Management and Sales Compensation.” His work explores how well-designed incentives, and a deep understanding of human behavior can significantly enhance salesforce performance.

To explore Dr. Pranav Jindal’s research in detail, click here: https://www.isb.edu/faculty-and-research/faculty-directory/pranav-jindal 

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Optimizing Sales Compensation: Research Insights from ISB’s Dr. Pranav Jindal

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