Most startups do not succeed.

Whether that means liquidating all assets or missing projected deadlines, it's a disheartening fact. Choosing the right collaborative team to complement your startup's needs and competencies could be one key to success.

For more than 40 years, HSD has been educating and guiding entrepreneurs through growth and development processes, sharing expertise, capabilities, and networks that have supported the creation of more than 400 successful products.

In this podcast, Tor Alden, Global VP/GM Design, Development, and Human Factors for HS Design, a SteriPack company, discusses tips on how to choose the right partner for your startup with “5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm”.

5 Traps MedTech Startups need to watch Out for When Engaging a Product Design Firm

In this episode, Thomas Betts talks with Sophia Prater about Object-Oriented UX (OOUX). OOUX focuses on identifying the objects and relationships within a system, allowing for better communication and collaboration among designers, product owners, engineers, and architects. Prater explains the process of OOUX, which involves multiple rounds of discovery, requirements, prioritization, and revision. She emphasizes the importance of establishing a shared language and understanding of the core concepts in a system, which can lead to more efficient and effective software development.

Read a transcript of this interview: https://bit.ly/4beOXLf

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InfoQ Podcast

Transcript

Object-Oriented UX (OOUX) with Sophia Prater

In this episode, Thomas Betts speaks with Ian Miell about how the financial aspects of a business affect how software is designed and built. If Conway’s Law says organizational structures determine the software design, then following the money helps us understand why those organization structures exist, and ultimately whether software will be successful in achieving its goals.

Read a transcript of this interview: http://bit.ly/4fmXLlJ

Subscribe to the Software Architects’ Newsletter for your monthly guide to the essential news and experience from industry peers on emerging patterns and technologies:
https://www.infoq.com/software-architects-newsletter 

Upcoming Events:

InfoQ Dev Summit Munich (October 15-16, 2025)
Essential insights on critical software development priorities.
https://devsummit.infoq.com/conference/munich2025

QCon San Francisco 2025 (November 17-21, 2025)
Get practical inspiration and best practices on emerging software trends directly from senior software developers at early adopter companies.
https://qconsf.com/ 

QCon AI New York 2025 (December 16-17, 2025)
https://ai.qconferences.com/

QCon London 2026 (March 16-19, 2026)
https://qconlondon.com/

The InfoQ Podcasts: 
Weekly inspiration to drive innovation and build great teams from senior software leaders. Listen to all our podcasts and read interview transcripts:

- The InfoQ Podcast https://www.infoq.com/podcasts/ 
- Engineering Culture Podcast by InfoQ https://www.infoq.com/podcasts/#engineering_culture 
- Generally AI: https://www.infoq.com/generally-ai-podcast/ 

Follow InfoQ:
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Write for InfoQ: Learn and share the changes and innovations in professional software development.
- Join a community of experts.
- Increase your visibility.
- Grow your career.
https://www.infoq.com/write-for-infoq

The Financial Architecture of Software with Ian Miell

Learn the Singleton design pattern in minutes. Full code examples and complete explanation at https://dpatterns.com/singleton?utm_source=soundcloud&utm_medium=audio&utm_campaign=singleton

Singleton Design Pattern in Minutes | dpatterns.com

Design Patterns in Minutes - short audio guides to software design patterns.
Clear explanations with real-world code examples and common pitfalls in just a few minutes.
👉 More code samples and full explanations: https://dpatterns.com

Software engineers, architects and team leads have found inspiration to drive change and innovation in their team by listening to the weekly InfoQ Podcast. They have received essential information that helped them validate their software development map. We have achieved that by interviewing some of the top CTOs, engineers and technology directors from companies like Uber, Netflix and more. Over 1,200,000 downloads in the last 3 years.

The hsDNA Podcast is a conversation style discussion focused on human-centered product design. Justin Starbird hosts the hsDNA Podcast to touch on topics like combining researchers, human factors engineers, designers, engineers, marketing and manufacturing experts to create a team specifically tailored to client’s needs. At HS Design, the team works in the medical life science, surgical and consumer healthcare space to create patient-centric solutions. Conversations with the HSD Team, Clients & experts talk technology, business development, and best practices for medical product development.

New tracks tagged #Software Design