Join me, Kelly Brothers,  as I engage in a captivating conversation with Mike Testa, CEO of Visit Sacramento, who shares his fascinating journey into the world of destination marketing. Growing up in Davis and spending time in the East Bay, Mike eventually returned to Sacramento, where he discovered his passion for showcasing the city's unique appeal. He opens up about the complexities of his role, especially in challenging times, and the importance of fostering a genuine belief in the city's potential. From conventioneers to sports enthusiasts, Mike discusses Visit Sacramento's strategy to attract a diverse range of visitors, highlighting the organization's funding structure and its pivotal role in enhancing the city's economic landscape.

Listen in as we explore Sacramento's cultural and culinary evolution, inspired by successful music festivals like Aftershock and Golden Sky. Mike shares insights on how these events have transformed Sacramento's image and contributed significantly to the local economy. With an influx of visitors and substantial economic impact, these festivals underscore the city's potential to redefine itself beyond its government town roots. The conversation also touches on the logistical challenges of hosting such large-scale events and the importance of strategic planning in a competitive market.

Our discussion further uncovers the potential for Sacramento to enhance its tourism offerings through developments like amateur sports facilities and soccer complexes. Mike emphasizes how such initiatives could attract tournaments and boost local tourism, while also enriching the city's identity. We delve into Sacramento's vibrant culture, from its "Farm to Fork" movement to its status as the "City of Trees," and the importance of embracing its multiple identities. The episode concludes with a focus on innovative marketing strategies to showcase Sacramento's appeal to a broader audience, leveraging various media platforms to reach potential visitors and strengthen the city's reputation.

You can learn more about Visit Sacramento by visiting: https://www.visitsacramento.com/

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Chapter Summaries
(00:00) Attracting Tourism to Sacramento
Mike Testa shares his journey into destination marketing and Visit Sacramento's multifaceted approach to attract diverse visitors.

(09:55) Cultivating Sacramento's Cultural and Culinary Identity
Music festivals in Austin and Sacramento have transformed cities, generating economic impact and facing logistical challenges in a saturated market.

(25:05) Transforming Sacramento's Tourism and Identity
Building a soccer complex in Sacramento can attract tourism, benefit local teams, and showcase the city's vibrant culture and multiple identities.

(34:33) Economic Development Ideas for Sacramento
Regional collaboration, economic development, and sports fields are discussed to enhance Sacramento's appeal and vitality.

(46:33) Marketing Strategies for Sacramento
Marketing strategies for Sacramento include targeted advertising, social media, and a significant annual investment in leisure travel promotion.

Episode 50: Visit Sacramento is Redefining Sacramento Through Culture, Tourism and Economic Growth.

Join me, Kelly Brothers, on a flavorful journey as I sit down with renowned chef Patrick Mulvaney, who shares his captivating story from a traditional Irish upbringing in New York to becoming a celebrated restaurateur in Sacramento. Listen in as Patrick recounts how his college experiences sparked a passion for cooking, leading him to an apprenticeship in Ireland and eventually returning to America as a skilled cook. Discover how Patrick's love for the Sacramento farming community and its year-round growing season inspired him to establish Mulvaney's Building and Loan, a restaurant dedicated to celebrating local farms and farmers.

Experience the richness of Sacramento's agricultural landscape through Patrick's eyes as we explore the city's unique culinary scene. Hear about the amazing quality and proximity of fresh produce that often leaves chefs and visitors in awe. Patrick shares delightful anecdotes, including a memorable dinner with 300 mayors, showcasing Sacramento's bounty. This conversation sheds light on the evolving perception of Sacramento as a culinary hub and Patrick's role in connecting local farmers with the community, emphasizing the importance of supporting the agricultural talents that make Sacramento special.

Finally, we explore the nuances of the restaurant industry and the importance of mental health support within it. Patrick provides insights into the balance between culinary passion and financial oversight, highlighting the mentorship and community spirit that foster new talent. Celebrate the communal spirit of the industry with stories of collaboration, shared success, and the legacy of guidance among peers. This episode promises to be an enriching experience, offering a glimpse into the heart of Sacramento's culinary world and the vision of a chef committed to making a difference.
To learn more about Mulvaney's or to make a reservation, you can visit the website:https://mulvaneysbl.com/

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Chapter Summaries:

(00:10) Chef Patrick Mulvaney and B&L Restaurant
Renowned chef Patrick Mulvaney shares his journey from traditional Irish upbringing to owning a celebrated restaurant in Sacramento, emphasizing his commitment to local farms and community impact.

(13:38) Sacramento's Agricultural Blessings and Connections
Patrick Mulvaney highlights Sacramento's agricultural richness and role in connecting farmers with the community.

(24:12) Supporting Restaurant Industry Mental Health
Choosing the right advisor and balancing passion and financial oversight in restaurant management, with a focus on mentorship and community support.

(38:54) Sacramento's Slow Food Festival Expansion
Chef Mulvaney shares Slow Food's origins and plans for Terra Madre Americas, promoting agritourism and cultural exchange in Sacramento.

(49:55) Fiduciary Duty and Pricing Transparency
Fiduciary responsibility prioritizes clients' best interests, avoiding high-commission products and promoting transparency in financial advising fees.

Episode 53: Patrick Mulvaney's Flavorful Evolution Celebrates Food, Community and Excellence.

Podcast Summary

Topo Padilla, a remarkable figure with over four decades of experience in the bail bonds industry, joins me, Kelly Brothers, to share his deep insights and personal journey. From his family's pioneering efforts in Sacramento to his reflections on the ethical dilemmas and risks of the profession, Topo offers an engaging narrative that highlights the balance between upholding justice and supporting individuals in their most vulnerable moments. With a rich history spanning generations, the Padilla family has not only weathered the evolving landscape of bail bonds but has also shaped it, providing essential community support through innovative services and unwavering dedication.

As we navigate the shifting tides of California's criminal justice system, Topo addresses the profound impacts of Proposition 47 and the ongoing dialogues surrounding criminal justice reform. He brings into focus the urgent need for a more rehabilitative approach in corrections, advocating for better mental health and substance abuse support. Through his lens, we gain a nuanced understanding of the challenges and changes affecting the industry, from the restructuring of state prisons to the role of private facilities, all while stressing the importance of legislative changes aimed at reducing recidivism and genuinely improving inmate care.

Throughout our conversation, Topo underscores the importance of adaptability in the bail bonds business and shares his strategies for marketing his family-owned enterprise amidst a rapidly changing landscape. His insights on transitioning from traditional advertising to community engagement offer valuable lessons for those in niche industries. Recognizing the vital roles of stakeholders like judges, bailiffs, and law enforcement, Topo expresses gratitude for the collective efforts of those navigating the justice process, highlighting how every contribution shapes the lives of those awaiting their day in court. Join us for an enlightening discussion that offers a fresh perspective on the intricacies of the bail bonds industry and its critical role in our justice system.

To learn more about Greg Padilla Bail Bonds, visit https://www.padillabailbonds.com/

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

Chapter Summaries
(00:00) Understanding the Bail Bonds Industry
Topo Padilla explains the fundamentals of bail bonds, including indemnitors and regulatory oversight, and his passion for the industry's role in the criminal justice system.

(07:10) Generations of Family Bail Bondsmen
Padilla family's legacy in bail bond industry, upholding rights while ensuring court appearances, and generational continuity.

(13:32) Bail Bonds Industry Challenges and Changes
Topo Padilla shares insights on fugitive recovery, tools of the trade, and challenges faced by bail agents in an evolving legal landscape.

(26:29) Reforming the Criminal Justice System
Proposition 47's impact on substance abuse and mental health, efforts to repeal, and need for rehabilitation in California's correctional system.

(33:34) Issues in Criminal Justice Reform
California's prison system shifts to county jails, discussing rehabilitation, privatized prisons, and marketing strategies for a family-owned bail bond business.

(47:04) Recognizing the Role of Bail Bondsmen
Topo Padilla shares gratitude and experiences in criminal justice system, highlighting roles of judges, prosecutors, and law enforcement.

Episode 54: Balancing Justice and the Evolution of the Bail Bonds Industry With Topo Padilla.

Curiosity strikes: How does a beer truck driver become a successful attorney and an NBA liaison? Join me, Kelly Brothers, as I sit down with Paul Bossenmaier, whose journey from the driver's seat to the courtroom offers a fascinating story of career evolution and post-retirement fulfillment. Beyond his legal prowess, Paul brings a unique perspective shaped by years of basketball officiating, proving that passions outside your main career can enhance professional life in unexpected ways.

Through heartfelt anecdotes, Paul shares how nonverbal communication plays a pivotal role in fostering relationships on and off the basketball court. His transition from attorney to NBA liaison and playground monitor showcases a retirement filled with purpose and joy. We hear how Paul’s active engagement in new roles allows him to maintain connections with younger generations, all while enjoying the newfound freedom that comes with financial security.

Explore the art of crafting a purposeful retirement plan with Paul, uncovering how his second act keeps him vibrant and inspired. From inspiring his daughter to follow in his officiating footsteps to sharing valuable retirement planning advice, Paul's story offers a blueprint for anyone seeking a fulfilling life after a long career. Whether you're planning for retirement or simply looking for inspiration, this episode reveals how staying active and maintaining purpose can lead to a rewarding post-career life.

For more information on what we provide at CAPTRUST visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at CAPTRUST visit www.captrust.com/locations/sacramento-ca/

CHAPTER SUMMARIES
(00:00) Paul Bossenmaier's Retirement Success
Paul Bossenmaier's unique career path includes driving a beer truck, practicing law, and officiating basketball games.

(19:20) Communication and Retirement Success
Nonverbal communication in NBA extends beyond verbal interactions, including informal reconciliations and post-retirement activities.

(28:19) Retirement, Financial Freedom, and Purpose
Paul's unique role as playground monitor and NBA liaison, his nickname strategy, and reflections on retirement and purpose.

(35:25) Creating a Purposeful Retirement Plan
Paul's journey from NBA liaison to inspiring his daughter to pursue refereeing, and the importance of a fulfilling second act.

Episode 55: Paul Bossenmaier Shares His Purpose in Redefining Retirement.

Waxpen

Waxpen (Remix)

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What better time to present an encore episode like this than end of year when families are together and can address some of the serious elements that need family input. Not to mention, end of year tax concerns as well!  This is a noteworthy episode for those items that can easily be dismissed. Hope you find the timing helpful.

Imagine inheriting the family vacation home only to find you can't afford the liabilities that come with the gift. That's just one of the critical topics we 'll dissect with Mike Genovese, a financial mastermind from CapTrust, illuminating the shadowy corners of estate planning. Together, we navigate the intricacies of California's Prop 19 and delve into the mechanisms of a Qualified Personal Residence Trust, offering a roadmap for transferring cherished assets to the next generation. Mike then bestows vital wisdom on managing estate and income taxes, the strategic use of spousal exemptions, and the nuanced balance between capital gains and preserving legacy wealth through stock portfolios.

Get your notepad out as we confront the convoluted world of estate planning within the realms of second marriages—a situation that many individuals face. Our episode unravels the complexities of ensuring financial security for a new partner while honoring the legacy intent for children from previous relationships. Mike shares his expertise on bypass trusts, the role of trustees, and the use of specific type trusts for larger estates. The emphasis can't be minimizd for the necessity of crystal-clear communication and precise documentation to smooth the path through the intricate dynamics of blended families.

Wrapping up the episode, the attention turns to business owners pondering their exit strategy, with a deep dive into the advantages of Employee Stock Ownership Plans (ESOPs). For the entrepreneurial spirit looking to reward loyal employees and ensure the longevity of their life's work, our discussion on ESOPs reveals a tax-efficient method of business succession. Mike and I dissect the financial mechanics, regulatory intricacies, and the tangential benefits of selling a company to those who know it best—the employees. This episode is as much a masterclass; as it is a tutorial for navigating the financial implications of life's transitions.

For more information on what we provide at Captrust visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/

Encore Episode:Your Family's Future; Preserving the Legacy with Mike Genovese

What if the economic downfall of your hometown sparked a journey that led you to revolutionize a city's future? Barry Broome, president and CEO of the Greater Sacramento Economic Council, shares his incredible story of transformation from the industrial heartland of Ohio to spearheading economic development in Sacramento. Growing up amidst the collapse of the manufacturing industry, Barry's early life in steel mills and unions shaped his unique outlook on economic revival, inspiring him to pursue higher education and, ultimately, a career dedicated to revitalizing regions like Sacramento.

Our conversation uncovers the importance of civic leadership in breathing new life into cities once on the brink of economic despair. Learn how Barry draws inspiration from the rejuvenation of places like Pittsburgh and Cleveland, and discover how his unexpected move to Sacramento opened up opportunities for innovation and strategic growth. With personal anecdotes and strategic insights, Barry illustrates how local leaders are transforming Sacramento into a burgeoning hub for science, technology, and the arts, fueled by significant investments and initiatives like the Growth Factory and Aggie Square.

Sacramento's vibrant cultural and economic evolution is at the forefront as we explore the city's growing reputation in sports, healthcare, and technological innovation. From the success of the Sacramento Kings to the potential of hosting a Major League Baseball team, Barry envisions West Sacramento as a viable option for expanding the city's sports franchises. As we wrap up the episode, Barry's passionate advocacy for Sacramento's future highlights the region's readiness to become a world-class destination for enterprise and community development. This insightful journey into the heart of Sacramento's transformation is as inspirational as it is informative.

For more information on what we provide at Captrust visit www.captrust.com.
You can contact me, Kelly Brothers, through the show at: bisifipodcast@gmail.com
To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/

(00:00) Economic Development and Working Class Roots
Barry Broome's journey from working in steel mills to promoting economic development in Sacramento.

(10:03) Civic Leadership and Economic Development
Civic leadership and strategic planning drive economic revitalization in cities like Pittsburgh, Cleveland, and Detroit, while family and community influence relocation decisions.

(20:06) Sacramento's Economic Development Potential
Sacramento's potential as a science and engineering hub, revitalizing industries, initiatives like Growth Factory and Aggie Square, and investments in future technologies.

(31:43) Sacramento's Economic and Cultural Growth
Sacramento's growth is driven by major investments, healthcare developments, and sports, with potential for MLB expansion.

(39:33) Sacramento's Enterprise and Investment Growth
Sacramento's sports and entertainment scene is thriving, with the Golden 1 Center's success and potential relocation of the Athletics, highlighting community commitment and political will.

(48:12) Barry Broome's Vision for West Sacramento
West Sacramento's potential for securing a MLB team, emphasizing community support and revenue from TV rights, merchandising, and fan experiences.

Episode 55: Sacramento's Blueprint for Transformation with GSEC's Barry Broome.

At various points in his 30-year broadcast career, Kelly Brothers has anchored the No. 1 evening newscast in Sacramento on KCRA 3 and the No. 1 morning news show on News 93.1 KFBK. He is currently a Principal and Advisor at CAPTRUST, based in Sacramento.  For the program, Kelly serves up some of the most succulent stories from our region about people, places and things that impact the community and your financial well being. I'm sure there will even be a few tasty surprises here and there, when the recipe is right. The goal is to have you learn, think, even laugh a little bit, all calorie free. Hopefully you'll enjoy what he's delivering right to your kitchen table or dining room or... will you be eating in your car, wherever you choose to listen.

New tracks tagged #Wealth,