In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC’s evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025.

Topics Covered: 
- Amazon Marketing Cloud(AMC): What is it? (2:18)
- Evolution of AMC & Coding Needs (3:03)
- AI Query Generator Rollout (3:51)
- AI-Driven Audience Precision (4:20)
- Generality vs Specificity (6:06)
- Amazon Revamping Tools (8:03)
- Limitation to AI (8:40)
- Customized Reporting and Analytics (10:30)
- Most Common Paths to Purchase (12:17)
- Average Path to Purchase (13:41)
- KPIs Branded vs Non-Branded (15:35)
- Layering in Retail Data with Ad Data (17:27)
- Reporting Cadences (18:25)
- Video Ads Overview (19:55)
- Viewing Non-Converting Audiences (21:54)

Speakers: 
Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO 
Jamie Grossman, Advertising Specialist, VENDO

Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!

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Protect Your Brand & SELL MORE!™

Leveraging Amazon Marketing Cloud - VENDO Velocity Podcast Ep. 170

VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innovative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.

New tracks tagged #amazon marketing cloud